Our monthly roundup of eCommerce news and industry best practices
CLIENT SPOTLIGHT
213% INCREASE IN ORGANIC REVENUE,
196% INCREASE IN CONVERSION RATE & 28% INCREASE IN ORGANIC TRAFFIC
LION manages the digital marketing channels of the Ledlenser brand in 6 countries across 3 different business entities. When we started SEO works for the Ledlenser brand in the United Kingdom, the goal was to ensure on-site optimisation and country-targeted content to improve organic performance in the UK market before the peak seasonal period of September – December. Meanwhile, outstanding results could have been observed already after a month of LION’ work.
280% INCREASE IN ORGANIC KEYWORDS ON TOP-3 POSITIONS, 205% INCREASE ON 4-10 POSITIONS AND 96% INCREASE ON 10+ POSITIONS
When LION started working with Emamaco, the main target was to make the Organic channel one of the top revenue sources for the business. We researched competitors and organic keywords. Defined on the tech audit stage, the initiatives with the different levels of priorities were executed step-by-step. As a result, apart from the branded keywords, Emamaco achieved the first-position results for the category’s important, non-branded keywords in the Organic search.
PRODUCT SPOTLIGHT
LION’ SEO migration services proved reliable among our clients, and now we are happy to announce the launch of a new product that can be purchased on our website in a few clicks, SEO CMS Platform Migration, to the most popular eCommerce CMS platforms, Shopify and Shopify Plus.
MARKET SPOTLIGHT
HOW TO OPTIMISE IMAGES FOR YOUR ECOMMERCE WEBSITE. ECOMMERCE ESSENTIALS – #2 EPISODE
Images for eCommerce websites are everything from full-sized product images to smaller product thumbnails, category images, banners, page decorations, and button icons. Given their abundance, how can you ensure they are fast and efficient? Read six tech tips on optimising images for eCommerce websites from Alan Kent, a Developer Advocate at Google.
GUIDE TO CURRENT & RETIRED GOOGLE RANKING SYSTEMS
What is the difference between Google Ranking Systems and Updates? Systems are always running in the background, whereas updates refer to one-time changes to the ranking system. The new Google Ranking System guide was announced recently, and our article introduces the list of relevant and retired systems and explains their role in ranking search results.
We hope you enjoyed our Holiday edition of ROAR.
Tune in for more updates, insights and client stories in 2023!
