SEO Case Study for Emamaco

LION analysed the website’s tech condition and conducted the research on competitors and organic keywords. As a result of the tech audit, the list of initiatives with high, medium and low priority was suggested. On-site optimisation works started with adjusting meta-data for a range of key product pages. The company’s profile on the Google My Business platform was updated by adding complete business information and product items with direct links on the website. The audit of the data markup showed additional opportunities for improvements, and thus, Schema.org recommendations for the product and other primary pages were applied. The fill the keywords gap, a range of new pages with original SEO content was added. Following the outtakes of the toxic link analysis, all external links negatively affecting the domain authority were disavowed, and instead, the links from domains of high authority and with quality content were acquired.