PRODUCT SPOTLIGHT
Do you want to maintain high-level engagement and outstanding customer experience for your eCommerce business? LION’ Plug-and-Play Virtual CMO product helps create brands loved by audiences and algorithms. This initiative is led by our Performance Director, Dennon Clamp. He is an expert in marketplace strategy, customer journey and experience, multi-channel marketing, marketing operations and processes. Dennon has assisted over 20 tier 1 brands in building out their strategy and achieve their digital marketing goals, contact us today to partner with LION.
CLIENT SPOTLIGHT
19X ACHIEVED ROAS, 18% INCREASE IN PAID REVENUE AND 26% INCREASE IN CONVERSION RATE
When LION started working with Pharmacy Direct, the SEM channel was performing fairly; however, there was room for optimisation and improvement. LION applied budget and bid adjustments, updated and optimised campaigns, applied Google Ads Recommendations and used technical knowledge to review Search Terms and Negative Keywords. The investment in this channel very quickly scaled up. Within two months, LION achieved great results for Pharmacy Direct.
16X ACHIEVED ROAS, 42% INCREASE IN PAID TRANSACTIONS AND 66% INCREASE IN ORGANIC REVENUE
LION carried out market research through enhanced analysis of the keywords, considering demand trends and competitors operating in the field and particular niches. A range of technical audits detected the problems affecting the visibility of the website in SERP and search channels efficiency. By implementing works according to a tailored step-by-step action plan, LION achieved excellent results within five months for Simply for Strings.
PARTNER SPOTLIGHT
Since the world started leveraging eCommerce and retail technologies, the infrastructure has advanced a lot and become more sophisticated. With our partner, an eCommerce solutions platform eStar, we covered the online shopping trends that will shape the eCommerce industry in 2023 and further.
ARTICLE SPOTLIGHT
6 TIPS FOR OPTIMISING YOUR WEBSITE WITH JAVASCRIPT – ECOMMERCE ESSENTIALS
Alan Kent, a Developer Advocate at Google, shares six SEO tips for optimising your website with JavaScript. Tips are available to read on the LION Digital website in the 3rd episode of the eCommerce Essentials!
WEBMASTER HANGOUTS – UPDATES FROM 31/01/2023
WebMaster Hangouts Update with Google team representatives is now available! In this episode, learn if Google uses keyword density, how to remove staging sub-domain from SERP properly, why the website might not appear in Google, and many more.
We hope you enjoyed this edition of ROAR.
Tune in next month for more updates, insights and client stories.
