Black Friday and Cyber Monday (BFCM) have come and gone, leaving retailers and merchants across the globe reflecting on their results. Whether your brand experienced record-breaking sales or fell short of expectations, now is the time to focus on capitalising on the rest of 2024 and laying the foundation for a strong start to 2025.
For businesses generating over $5 million in annual revenue, achieving sustained success requires more than just seasonal promotions. It’s about partnering with the right experts who can drive long-term growth and unlock your full potential.

Unlock Year-Round Growth with LION Digital’s Post-BFCM Expertise

At LION Digital, we’re not just another marketing agency—we’re a true eCommerce-focused partner with the credentials and experience to deliver impactful results. As Shopify Plus Partners, Klaviyo Elite Master Partners, and Google Premier Partners, we bring a wealth of expertise to every multichannel project we undertake.
With nearly two decades of experience, we have a track record of helping brands achieve a consistent return on investment (ROI) of 20 to 40 times. Our team understands the intricacies of digital marketing and specialises in designing strategies that fuel sustainable growth for ambitious businesses just like yours – focusing on turning BFCM momentum into a year-round advantage.

What’s Going to Be Big for 2025?

Earning shopper loyalty will make or break your brand, with online retail trends dominated by a list of buyer demands. Technology consultancy Restive’s predictions for 2025 eCommerce shopping trends in Australia say online shoppers prioritise convenience, personalisation, and streamlined shopping experiences. This puts an emphasis on seamless checkout, data-driven segmentation, sustainability, and omnichannel integration throughout the customer journey.

Proactive Strategy Drives Long-Term Success

At LION Digital, we take a proactive, data-driven approach to your marketing strategy. We don’t wait for success to happen; instead, we leverage proven methodologies and innovative practices to design campaigns that are planned months in advance and optimised in real time. Here’s how we help you build impactful campaigns that resonate with your audience and stand out amidst the holiday noise:

Veteran Head of Client Success: Leverage 20 years of agency and digital experience, through one of the most senior Account Director teams who act as your trusted advisor and digital strategist.

Data-Driven Strategy: LION takes a metrics-focused approach, identifying what worked and what didn’t work during BFCM to create campaigns that resonate with targeted audiences.

Global Market Expertise: With experience in 14 different international markets, LION understands the nuances of localising campaigns, whether it’s adjusting for UK vs US audiences or understanding how cultural trends impact purchasing behaviours.

Cohesive, Multi-Channel Campaigns: LION goes beyond paid ads to offer integrated strategies across SEO, SMS, email, and social media, ensuring all touchpoints are optimised to convert.

eCommerce & Retail Specialisation: With deep expertise in eCommerce and a founder with hands-on retail experience, we develop strategies that maximise the impact of key retail opportunities while driving consistent, year-round growth. Our team designs tailored campaigns that engage your audience and leverage proven methodologies and industry best practices for sustained success.

Ensure Your Website is Fully Optimised for Successful Conversions & Seamless Sales

A seamless user experience starts with a high-performance website. With 90% of eCommerce sites failing core web vitals, your site might be losing potential sales. Our Technical Director can help you resolve these issues and ensure your website performs at its best for both SEO and customer conversion. Don’t let poor performance hinder your success – reach out now to start improving your site’s user experience.

Sustainability and Responsibility: Key Drivers of Consumer Loyalty

Sustainability isn’t just a buzzword for eco-warriors anymore. It’s the conscious choice to shop mindfully, considering the planet we live on. Shoppers aren’t just focused on the products needing to be environmentally aware; it’s the materials, the packaging, the logistics, and the partners and their relative footprints. The re-Commerce (repair, recycle, reuse, resell) market is becoming big business, with our country’s used-items economy valued at over $60 billion and 58% of Australian consumers frequently buying secondhand goods.

Likewise, the most durable eCommerce marketing campaigns include key elements such as transparency, collaboration, education, customer value marketing, and consumer-focused innovation.

One example of a forward-thinking partner we work with is Try With Mirra, an innovative Shopify app that enables eCommerce fashion, swimwear, and accessories brands to offer a unique “Try Before You Buy” experience. This service allows customers to try on products at home before committing to a purchase, enhancing satisfaction and reducing returns.

Partnering with LION Digital ensures that your marketing reflects sustainable practices and meets the needs of today’s environmentally aware shoppers, driving long-term growth and success.

Structured Project Planning & Reporting Across Multichannel Environments

Our Quarterly Business Reviews (QBRs) leverage our Lion View Dashboard to deliver comprehensive, cross-channel insights into your marketing performance. This tool consolidates data from SEO, paid media, social media, CRO, and email marketing, providing a holistic view of growth opportunities. We dedicate significant time to these reviews, uncovering actionable insights like a $3 million annual email revenue opportunity for a client. The process includes detailed marketing calendar planning and allocating guaranteed hours to key channels, ensuring your campaigns stay on track. By combining the power of the Lion View Dashboard with our expertise, we provide the clarity and strategy needed to drive measurable, sustainable results for your business.

Get Your Email Marketing On Track Early to Build Customer Loyalty in Time

Ready to boost your Revenue? Customer Relationship Management (CRM) offers a variety of strategies for eCommerce businesses aiming to boost profitability throughout the year. At LION Digital, we help businesses leverage automation and segmentation for highly targeted email and SMS campaigns, optimise product recommendations, and craft personalised content to drive engagement and conversions. Using these strategies effectively can uncover significant growth potential, such as a $7.2 million missed revenue opportunity identified for one of our clients through advanced data analysis.

The most successful campaigns utilise real-time data to adjust campaigns quickly, enabling businesses to react dynamically to customer behaviour. Our cross-channel approach drives higher retention and increased conversions, especially during crucial periods like BFCM.

To maintain momentum year-round, talk to our Email Marketing team about specific tactics, such as inventory management, timing of offers, and post-BFCM customer engagement strategies.

Maximise Your Sales Strategy for Year-Round Success

Ready to unlock your brand’s potential for 2025? Whether your BFCM performance highlighted strengths to build on or areas to address, our multichannel approach ensures every part of your marketing ecosystem works harmoniously. From optimising email campaigns to enhancing your SEO strategy and running targeted ads, we focus on driving measurable outcomes for your business.

Our bespoke solutions are tailored to your goals, helping you:

  • Reach new audiences and expand your market share.
  • Increase conversion rates through personalised strategies.
  • Build stronger customer loyalty with data-driven insights.