194%
Increase in Organic
Keywords on 4-10 positions
7X
Growth in
SMS Channel
96%
Increase in
Organic Traffic
194%
Increase in Organic
Keywords on 4-10 positions
142%
Increase in
Revenue YoY
194%
Increase in Organic
Keywords on 4-10 positions
Our Blog
LION’ eCommerce ROAR – July 2025
In this month’s edition, we're excited to share key insights and updates:
- 💧Pure Water Systems: 700% email revenue growth and 108% SMS lift powered by smart automation and a strong retention strategy.
- 📈 EOFY Wins: Guitar Brothers and Simply for Strings delivered 24x and 10x ROAS. Not the results you saw? Let’s talk FY26.
- 🌏 Service Spotlight: More Aussie brands are going international - our clients are tapping into markets like India and New Zealand to stay competitive.
- 🏬 Your Leasing Co.: Helping eCommerce brands grow smarter with retail leasing strategies.
- 🛍️ ChatGPT Shopping and AI-powered checkout are changing the game - brands must meet customers instantly.
- 💙 Water.org: Bringing safe water and sanitation to over 79 million people worldwide.
Scaling Smarter: How LION Digital and Your Leasing Co. Help Retailers with Growth Efficiency
Most retail brands sell their products in two markets: online and offline. They are both very competitive and crucial for...
How ChatGPT Is Transforming Shopping with Smarter Product Recommendations
Ecommerce has got a major upgrade. This year, OpenAI launched two impressive features: ChatGPT Shopping that lets users search and...
LION’ eCommerce ROAR – June 2025
In this month’s edition, we're excited to share key insights and updates:
- 🤠 Client Spotlight – W. Titley & Co.: A 34% revenue lift, 24% more organic traffic, and a 14% jump in conversion rate - built on trust, strategy, and a deep partnership across UX, SEO, and paid media.
- 📊 The LION VIEW – Our new Multichannel eCommerce Dashboard, which gives you a single, powerful view of your performance across SEO, SEM, Meta Paid, and Klaviyo.
- 📦 Partner Spotlight – ChannelWiz: 39% of online sales happen on marketplaces. This retailer-built tool helps brands simplify and scale their marketplace operations.
- 💡Our latest article explores how multichannel marketing helps brands meet customers wherever they are, reduce conversion time, and build long-term value.
- 🌟 Charity Spotlight – Dry July: Going alcohol-free to raise funds for people affected by cancer.
ChannelWiz – Partner Spotlight
The Australian marketplace sector has exploded, with platforms like Amazon, eBay, and Big W now capturing $16 billion in annual...
The Importance of Multichannel Digital Marketing for Modern Brands
Technology changes the way we live, think, and do business. Having a website and a social media page is not enough now to capture and convert your target audience. Today's consumers interact with brands across 15 - 20 touchpoints before purchasing. They seamlessly switch between devices, platforms, and media: researching on mobile on the way to work, comparing options on their laptop at lunch, and making final decisions while browsing social media at home. In this reality, businesses must find a new approach to their marketing. They need a multichannel strategy that meets customers wherever and whenever they're ready to engage.
LION’ eCommerce ROAR – May 2025
In this month’s edition, we're excited to share key insights and updates:
- ☕Segafredo Zanetti Website Redesign: Showcasing their premium coffee heritage with a fresh, user-friendly site - earning us a 5-star review.
- 📈Our Klaviyo Onboarding or Migration product helped Pharmacy Direct achieve 151x ROI and massive email revenue growth in just one month.
- 🤝The LION Promise: A performance-based agreement that guarantees results - limited to 8 merchants, just in time for EOFY.
- 🛍️Partner Spotlight - Preezie AI: Boosting eCommerce conversions by up to 110% with a smart, interactive shopping assistant.
- 📄Sharpen your marketing strategy with our latest insights on key metrics like MER and ROAS. Enhance product visibility and sales on Amazon with our SEO services.
- 🌊Join a Wave of Action for Ocean - SEA THE CHANGE
Preezie – PARTNER SPOTLIGHT
As eCommerce evolves toward more interactive and custom experiences, Preezie helps brands confidently navigate this transition. Born from a vision...
MER vs ROAS: Choosing the Right Metric for eCommerce Growth
The Marketing Efficiency Ratio (MER) and Return on Ad Spend (ROAS) each offer a unique lens for evaluating marketing performance. These metrics help you measure the effectiveness of your advertising efforts and make smarter strategic and tactical decisions across channels. While they serve different purposes, MER and ROAS may seem similar, so it’s easy to get confused about which one to use. That’s why understanding when and how to apply each metric is essential in the path of driving growth.
Amazon SEO
Selling on Amazon is becoming more and more competitive; just having a product for sale is no longer enough to succeed. You need to find a way to stand out in crowded markets. This involves leveraging Amazon SEO to make your a product listings rise to the top of Amazon's search results. This guide covers how Amazon search engine optimisation works, as well as the ranking factors, and actionable Amazon SEO strategies to grow your rankings, find more customers, and grow sales. Are you ready to accelerate your revenue growth on Amazon? Read on.
