Our Blog

The Importance of Multichannel Digital Marketing for Modern Brands

Technology changes the way we live, think, and do business. Having a website and a social media page is not enough now to capture and convert your target audience. Today's consumers interact with brands across 15 - 20 touchpoints before purchasing. They seamlessly switch between devices, platforms, and media: researching on mobile on the way to work, comparing options on their laptop at lunch, and making final decisions while browsing social media at home. In this reality, businesses must find a new approach to their marketing. They need a multichannel strategy that meets customers wherever and whenever they're ready to engage.

LION’ eCommerce ROAR – May 2025

In this month’s edition, we're excited to share key insights and updates:

• ☕Segafredo Zanetti Website Redesign: Showcasing their premium coffee heritage with a fresh, user-friendly site - earning us a 5-star review.
• 📈Our Klaviyo Onboarding or Migration product helped Pharmacy Direct achieve 151x ROI and massive email revenue growth in just one month.
• 🤝The LION Promise: A performance-based agreement that guarantees results - limited to 8 merchants, just in time for EOFY.
• 🛍️Partner Spotlight - Preezie AI: Boosting eCommerce conversions by up to 110% with a smart, interactive shopping assistant.
• 📄Sharpen your marketing strategy with our latest insights on key metrics like MER and ROAS. Enhance product visibility and sales on Amazon with our SEO services.
• 🌊Join a Wave of Action for Ocean - SEA THE CHANGE

Preezie – PARTNER SPOTLIGHT

As eCommerce evolves toward more interactive and custom experiences, Preezie helps brands confidently navigate this transition. Born from a vision...

MER vs ROAS: Choosing the Right Metric for eCommerce Growth

The Marketing Efficiency Ratio (MER) and Return on Ad Spend (ROAS) each offer a unique lens for evaluating marketing performance. These metrics help you measure the effectiveness of your advertising efforts and make smarter strategic and tactical decisions across channels. While they serve different purposes, MER and ROAS may seem similar, so it’s easy to get confused about which one to use. That’s why understanding when and how to apply each metric is essential in the path of driving growth.

Amazon SEO

Selling on Amazon is becoming more and more competitive; just having a product for sale is no longer enough to succeed. You need to find a way to stand out in crowded markets. This involves leveraging Amazon SEO to make your a product listings rise to the top of Amazon's search results. This guide covers how Amazon search engine optimisation works, as well as the ranking factors, and actionable Amazon SEO strategies to grow your rankings, find more customers, and grow sales. Are you ready to accelerate your revenue growth on Amazon? Read on.

LION’ eCommerce ROAR – April 2025

In this month’s edition, we're excited to share key insights and updates:

• 🛍️MARAIS Case Study – Discover how our digital strategy drove success in luxury retail
• 📊 Get Your GA4 Setup Right – Avoid Costly Tracking Mistakes
• 🤝 Clearer.io Partnership – Showcasing powerful eCommerce tools
• 🌟 Titleys’ 5-Star Review – A look back at their review, leading to an exciting service upgrade this month
• 📈 ROAS vs ROI – Understanding the key differences
• 🏃‍♂️ Mother’s Day Classic - Join us in supporting a great cause

clearer.io – PARTNER SPOTLIGHT

What does clearer.io provide in a nutshell? Why would an eCommerce client want to use your services? “Discover smart growth...

ROI vs ROAS: Understanding the Key Differences & How to Measure Marketing Success

Digital marketers commonly consider many granular marketing metrics that reflect most of the indirect campaign success indicators. However, digital marketers...

LION’ eCommerce ROAR – March 2025

In this month’s edition, we’re excited to share key insights and updates to help you scale and grow. Discover our Global Expansion Service and why now is the perfect time to take your business global. Get inspired by Ledlenser’s success story, showcasing their journey in international expansion. Explore the Klaviyo Growth Accelerator and learn how to unlock new revenue opportunities. Meet Techweave, a game-changer in streamlining operations for scalable growth. Plus, don’t miss the latest episode of eCom Walk & Talk, where Leo Comino addresses the top challenges faced by founders and eCommerce brands.