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The Importance of Multichannel Digital Marketing for Modern Brands

Technology changes the way we live, think, and do business. Having a website and a social media page is not enough now to capture and convert your target audience. Today's consumers interact with brands across 15 - 20 touchpoints before purchasing. They seamlessly switch between devices, platforms, and media: researching on mobile on the way to work, comparing options on their laptop at lunch, and making final decisions while browsing social media at home. In this reality, businesses must find a new approach to their marketing. They need a multichannel strategy that meets customers wherever and whenever they're ready to engage.

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Why Should You Want a SEO-Dev Liaison?

In this episode of SEO & DEVs, Martin and Ruth explore the importance of collaboration between SEO (Search Engine Optimisation) experts and developers especially the lack of interaction between SEO and development teams, leading to missed opportunities for improving website performance and user experience. This conversation highlights the need for increased collaboration and communication between SEO and development teams to achieve better website performance and user-centric experiences.

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A Comprehensive Comparison: Klaviyo vs. Other Platforms

In this article, we will compare Klaviyo, a leading email marketing platform, with other email marketing services. We will highlight the benefits, pros and cons, and provide an overview of the platform for eCommerce businesses.

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SEO for Voice Search in eCommerce: How to Adapt Your Strategy

Voice search is shifting how people discover and purchase products online — and eCommerce businesses must adapt their SEO strategies accordingly. This article will explore the emerging world of voice search and how to leverage this channel to create better customer experiences while generating more sales for your eCommerce store.

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LION’ Monthly ROAR – June 2023

In this edition, we introduce LION's Architecture Consulting product: expert assistance for creating an effective technical infrastructure for your website. Learn how our SEO and SEM teams helped to achieve outstanding results for our clients Fjällräven and The Nail Shop. Discover nextbuy - brand-to-brand referral network solution from our partner preezie. Explore the Shopify Plus benefits, and don't miss the opportunity to take your online store to the next level. Check the Google tips on how to make an eCommerce website mobile friendly.

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Why should developers learn SEO?

Introduction (0:00) MARTIN SPLITT: Don’t developers want people to use what they build?  MONICA LENT: How do you prove your...

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Why Do Online Retailers Need to Create Dynamic Product Discovery?

Dynamic product discovery utilises advanced technologies, such as visual search, recommendation engines, and AI — to create a more personalised and engaging shopping experience for online customers. This article explores why eCommerce retailers need to utilise dynamic product discovery and how it can drive more revenue for your store. It also highlights some successful examples of implementation.

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LION’ Monthly ROAR – April & May 2023

In this edition, we introduce LION's Architecture Consulting product: expert assistance for creating an effective technical infrastructure for your website. Learn how our SEO and SEM teams helped to achieve outstanding results for our clients Fjällräven and The Nail Shop. Discover nextbuy - brand-to-brand referral network solution from our partner preezie. Explore the Shopify Plus benefits, and don't miss the opportunity to take your online store to the next level. Check the Google tips on how to make an eCommerce website mobile friendly.

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Why Shopify Plus is a Game-Changer: The Top 10 Ways it Can Grow Your eCommerce Business and Drive More Sales

In this article, we will explore the top 10 benefits of Shopify Plus. By the end, you will understand why Shopify Plus can be a game-changer for online retailers and how it could help take your eCommerce business to the next level.

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How to make your ecommerce website mobile friendly (8 Tips)

More than half of people surf the web on a mobile device, so optimising your website for mobile users is crucial to ensure your eCommerce business thrives. In this episode of eCommerce Essentials, Alan Kent, a Developer Advocate at Google, shares eight tips and strategies to make your eCommerce website mobile-friendly. Make sure you seize this chance to tap into the potential of mobile commerce for your online store. 

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