Blog | eCommerce SEO, PPC & Marketing News & Opinion | LION Digital

Our Blog

LION’ eCommerce ROAR – December 2025

As 2025 comes to a close, we’re reflecting on a year packed with change, innovation, and big wins. It was the year AI truly moved from a buzzword to everyday utility - reshaping how customers discover and shop online and accelerating the rise of agent‑enabled commerce experiences. This edition revisits our standout content - service highlights, articles and client case studies that drive our passion and success. Whether seeing them for the first time or you’re refreshing your memory, these articles offer valuable insights to help you drive more growth in 2025.

Read this article

SEM eCommerce trends for 2024

Discover the Latest eCommerce SEM Trends for 2024: Adapt and Thrive As an eCommerce digital marketing agency committed to ensuring...

Read this article

LION Digital hosts their first eCommerce Business Leaders Event

 Incredible day at the Tennis Australia Australian Open to host our firstLION Digital eCommerce Business Leaders event. It was a fantastic opportunity to...

Read this article

2023 Wrap Up

🎄✨ Christmas is here! We are blessed to have such an amazing client roster and feel a sense of accomplishment...

Read this article

LION’ eCommerce ROAR – November 2023

Welcome to our monthly newsletter, the eCommerce ROAR Newsletter - November edition. In the lead-up to the festive season, we're thrilled to share the gift of invaluable updates, insights, and news directly from our Pride. This month, we spotlight our downloadable Shopify Migration Checklist and we’re taking a look at how GDPR affects Australian eCommerce businesses. We’ll gain some key insights into how best to handle the peak eCommerce season from Australia Post, and we talk with our friends at Instant about how to salvage abandoned shoppers.

Read this article

Instant X Lion

Save Your Abandoned Shoppers with an Automated Rescue Operation Designed to Capture and Convert

Read this article

Understanding GDPR: Impact on Your Australian Business

In today's interconnected digital world, Australian businesses cannot ignore the impact of the stringent security guidelines of the General Data Protection Regulation (GDPR), adopted by the European Union in 2018. While originating in the EU, GDPR applies globally. This blog post explores the minutiae of GDPR, and its implications for Australian businesses. Keeping you aligned with the key steps to ensure compliance, LION Digital is your one-way ticket to thrive in the digital era, and to help you understand and adhere to GDPR.

Read this article

The Latest Shopify Updates: What This Means for Merchants and eCommerce Business Owners

Shopify has recently launched more than 100 updates for the mid-year 2023 season. So, what does that mean for the eCommerce landscape? Looking to see how these improvements will impact your business? As a Shopify Plus Partner Agency, our LION Digital team have explored the latest innovations of all new Shopify features and functions for you. We’ve covered everything that end-user merchants and eCommerce business owners need to know - from theme updates to advanced analytics and expanded payment options - to empower you to create exceptional online shopping experiences for your valued customers.

Read this article

LION’ eCommerce ROAR – October 2023

This month, we spotlight our complimentary October multi-channel eCommerce business analysis. We’re offering to put your operations under the microscope for a closer look at opportunities for optimisation for FREE. We’ll take a look at a case study to see the wins we achieved for Norwegian apparel brand Helly Hansen. Plus, this article highlights why it’s crucial to improve your CRO before your SEO for eCommerce brands. As Shopify Plus Partners, we shamelessly brag about why we love our friends at Shopify so much, highlighting all they can do for your business.

Read this article

A Deep Dive into Google’s 2023 Search Algorithm Updates

In the fast-paced world of digital marketing, staying ahead of the curve is key; no organisation knows this better than...

Read this article