Our Blog

Retail Excellence at the Coalface

Retail is resetting at speed, as customers expect personalisation, immediacy, and consistency, whether they are on a mobile screen or...

LION’ eCommerce ROAR – August 2025

CLIENT SPOTLIGHT ROAS grew from 6.4x to 34x, 29% Increase in Average Order Value MoM, 343% Increase in Conversions LION...

Partner Spotlight: LION Digital X Brandscope

The partnership between LION Digital and Brandscope provides a complete solution for brands growing across both online and wholesale channels. While LION Digital drives online performance through expert digital marketing, customer acquisition, and eCommerce strategies, Brandscope streamlines wholesale operations - centralising orders, improving stock visibility, forecasting demand, and strengthening retailer relationships.

Ghost Stores, AI Scams, and the Fight for Consumer Trust: What Every eCommerce Founder Needs to Know

The online shopping industry is under attack, and it affects every eCommerce brand. Online ghost stores are popping up in...

LION’ eCommerce ROAR – July 2025

In this month’s edition, we're excited to share key insights and updates:

• 💧Pure Water Systems: 700% email revenue growth and 108% SMS lift powered by smart automation and a strong retention strategy.
• 📈 EOFY Wins: Guitar Brothers and Simply for Strings delivered 24x and 10x ROAS. Not the results you saw? Let’s talk FY26.
• 🌏 Service Spotlight: More Aussie brands are going international - our clients are tapping into markets like India and New Zealand to stay competitive.
• 🏬 Your Leasing Co.: Helping eCommerce brands grow smarter with retail leasing strategies.
• 🛍️ ChatGPT Shopping and AI-powered checkout are changing the game - brands must meet customers instantly.
• 💙 Water.org: Bringing safe water and sanitation to over 79 million people worldwide.

Scaling Smarter: How LION Digital and Your Leasing Co. Help Retailers with Growth Efficiency

Most retail brands sell their products in two markets: online and offline. They are both very competitive and crucial for...

How ChatGPT Is Transforming Shopping with Smarter Product Recommendations

Ecommerce has got a major upgrade. This year, OpenAI launched two impressive features: ChatGPT Shopping that lets users search and...

LION’ eCommerce ROAR – June 2025

In this month’s edition, we're excited to share key insights and updates:

• 🤠 Client Spotlight – W. Titley & Co.: A 34% revenue lift, 24% more organic traffic, and a 14% jump in conversion rate - built on trust, strategy, and a deep partnership across UX, SEO, and paid media.
• 📊 The LION VIEW – Our new Multichannel eCommerce Dashboard, which gives you a single, powerful view of your performance across SEO, SEM, Meta Paid, and Klaviyo.
• 📦 Partner Spotlight – ChannelWiz: 39% of online sales happen on marketplaces. This retailer-built tool helps brands simplify and scale their marketplace operations.
• 💡Our latest article explores how multichannel marketing helps brands meet customers wherever they are, reduce conversion time, and build long-term value.
• 🌟 Charity Spotlight – Dry July: Going alcohol-free to raise funds for people affected by cancer.

ChannelWiz – Partner Spotlight

The Australian marketplace sector has exploded, with platforms like Amazon, eBay, and Big W now capturing $16 billion in annual...