Our Blog

Partner Spotlight: LION Digital X Brandscope

The partnership between LION Digital and Brandscope provides a complete solution for brands growing across both online and wholesale channels. While LION Digital drives online performance through expert digital marketing, customer acquisition, and eCommerce strategies, Brandscope streamlines wholesale operations - centralising orders, improving stock visibility, forecasting demand, and strengthening retailer relationships.

Ghost Stores, AI Scams, and the Fight for Consumer Trust: What Every eCommerce Founder Needs to Know

The online shopping industry is under attack, and it affects every eCommerce brand. Online ghost stores are popping up in...

LION’ eCommerce ROAR – July 2025

In this month’s edition, we're excited to share key insights and updates:

• 💧Pure Water Systems: 700% email revenue growth and 108% SMS lift powered by smart automation and a strong retention strategy.
• 📈 EOFY Wins: Guitar Brothers and Simply for Strings delivered 24x and 10x ROAS. Not the results you saw? Let’s talk FY26.
• 🌏 Service Spotlight: More Aussie brands are going international - our clients are tapping into markets like India and New Zealand to stay competitive.
• 🏬 Your Leasing Co.: Helping eCommerce brands grow smarter with retail leasing strategies.
• 🛍️ ChatGPT Shopping and AI-powered checkout are changing the game - brands must meet customers instantly.
• 💙 Water.org: Bringing safe water and sanitation to over 79 million people worldwide.

Scaling Smarter: How LION Digital and Your Leasing Co. Help Retailers with Growth Efficiency

Most retail brands sell their products in two markets: online and offline. They are both very competitive and crucial for...

How ChatGPT Is Transforming Shopping with Smarter Product Recommendations

Ecommerce has got a major upgrade. This year, OpenAI launched two impressive features: ChatGPT Shopping that lets users search and...

LION’ eCommerce ROAR – June 2025

In this month’s edition, we're excited to share key insights and updates:

• 🤠 Client Spotlight – W. Titley & Co.: A 34% revenue lift, 24% more organic traffic, and a 14% jump in conversion rate - built on trust, strategy, and a deep partnership across UX, SEO, and paid media.
• 📊 The LION VIEW – Our new Multichannel eCommerce Dashboard, which gives you a single, powerful view of your performance across SEO, SEM, Meta Paid, and Klaviyo.
• 📦 Partner Spotlight – ChannelWiz: 39% of online sales happen on marketplaces. This retailer-built tool helps brands simplify and scale their marketplace operations.
• 💡Our latest article explores how multichannel marketing helps brands meet customers wherever they are, reduce conversion time, and build long-term value.
• 🌟 Charity Spotlight – Dry July: Going alcohol-free to raise funds for people affected by cancer.

ChannelWiz – Partner Spotlight

The Australian marketplace sector has exploded, with platforms like Amazon, eBay, and Big W now capturing $16 billion in annual...

The Importance of Multichannel Digital Marketing for Modern Brands

Technology changes the way we live, think, and do business. Having a website and a social media page is not enough now to capture and convert your target audience. Today's consumers interact with brands across 15 - 20 touchpoints before purchasing. They seamlessly switch between devices, platforms, and media: researching on mobile on the way to work, comparing options on their laptop at lunch, and making final decisions while browsing social media at home. In this reality, businesses must find a new approach to their marketing. They need a multichannel strategy that meets customers wherever and whenever they're ready to engage.

LION’ eCommerce ROAR – May 2025

In this month’s edition, we're excited to share key insights and updates:

• ☕Segafredo Zanetti Website Redesign: Showcasing their premium coffee heritage with a fresh, user-friendly site - earning us a 5-star review.
• 📈Our Klaviyo Onboarding or Migration product helped Pharmacy Direct achieve 151x ROI and massive email revenue growth in just one month.
• 🤝The LION Promise: A performance-based agreement that guarantees results - limited to 8 merchants, just in time for EOFY.
• 🛍️Partner Spotlight - Preezie AI: Boosting eCommerce conversions by up to 110% with a smart, interactive shopping assistant.
• 📄Sharpen your marketing strategy with our latest insights on key metrics like MER and ROAS. Enhance product visibility and sales on Amazon with our SEO services.
• 🌊Join a Wave of Action for Ocean - SEA THE CHANGE