118%
Increase in
Organic Keywords
on 10+ positions
7X
Growth in
SMS Channel
96%
Increase in
Organic Traffic
118%
Increase in
Organic Keywords
on 10+ positions
142%
Increase in
Revenue YoY
118%
Increase in
Organic Keywords
on 10+ positions
Our Blog
MER vs ROAS: Choosing the Right Metric for eCommerce Growth
The Marketing Efficiency Ratio (MER) and Return on Ad Spend (ROAS) each offer a unique lens for evaluating marketing performance. These metrics help you measure the effectiveness of your advertising efforts and make smarter strategic and tactical decisions across channels. While they serve different purposes, MER and ROAS may seem similar, so it’s easy to get confused about which one to use. That’s why understanding when and how to apply each metric is essential in the path of driving growth.
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