Blog | eCommerce SEO, PPC & Marketing News & Opinion | LION Digital

Our Blog

LION’ eCommerce ROAR – February 2026

  • 🛍️Zambezee achieved 8.9x ROAS, 35% revenue growth YoY, and 3.2x AOV increase by restructuring campaigns around high-intent brands.
  • 🚙 DASH OffRoad: Exceeded the guaranteed 5× ROAS, achieving 23.2x ROAS and 98% revenue growth MoM, with campaigns now scaling to 29x ROAS.
  • ⚡ Instant AI: Identify high-intent visitors, trigger personalised emails at the moment they’re most likely to buy, and drive measurable retention and revenue growth.
  • 💡Service Spotlight – The Execution Engine: We turn strategy into results, fixing revenue leaks, activating underutilised channels, and building predictable growth systems - so brands and coaches can focus on leadership while we handle execution.
  • 🤝 Partner Spotlight – Google Partner: As a leading agency for Google Ads, the team brings deep expertise in optimisation and has managed $400M+ in paid media, helping eCommerce brands achieve measurable growth across Australia and global markets.
  • 🌟 Client Review: After partnering with LION under the LION Promise, Dash OffRoad highlighted LION’s “ performance, transparency, and accountability have been outstanding.”
  • ❤️ Charity Spotlight – Foodbank Australia: Helping turn food insecurity into food security for families and communities across Australia.

Read this article

WebMaster Hangout – Live from November 05, 2021

Core Updates Q. Core Updates are more about website’s relevance rather than its technical issues Indexing On Page Videos Q....

Read this article

WebMaster Hangout – Live from October 29, 2021

Landing Page, AHREF Lang Q. If you have a doorway page to different country options, set that up as the...

Read this article

WebMaster Hangout – Live from October 22, 2021

Core Web Vitals Q. The weight of Core Web Vitals doesn’t change depending on what kind of website is being...

Read this article

WebMaster Hangout – Live from October 08, 2021

More indexed pages – higher website quality? Q. A website having a higher number of indexed pages doesn’t affect its...

Read this article

WebMaster Hangout – Live from October 01, 2021

Internal Relative URLs pointing to absolute canonical URLs Q. When we have internal relative URLs pointing to the canonical absolute...

Read this article

WebMaster Hangout – Live from September 24, 2021

Blog Pages are Ranking, while Product Pages are not Q. If on a website certain types of pages rank well,...

Read this article

WebMaster Hangout – Live from September 17, 2021

Quality of Old Pages Q. When assessing new pages on a website, the quality of older pages matters too Link...

Read this article

WebMaster Hangout – Live from September 10, 2021

Quote Websites Q. Websites with the same quotes rank separately and don’t get penalised for having the same quotes Geotargeting...

Read this article

SEO Glossary – Popular SEO Terms & Definitions

Let’s face it, SEO is full of cryptic, unusual words and terms that might confuse anyone entering the field. But...

Read this article