194%
Increase in Organic
Keywords on 4-10 positions
7X
Growth in
SMS Channel
96%
Increase in
Organic Traffic
194%
Increase in Organic
Keywords on 4-10 positions
142%
Increase in
Revenue YoY
194%
Increase in Organic
Keywords on 4-10 positions
Our Blog
LION’ eCommerce ROAR – February 2026
- 🛍️Zambezee achieved 8.9x ROAS, 35% revenue growth YoY, and 3.2x AOV increase by restructuring campaigns around high-intent brands.
- 🚙 DASH OffRoad: Exceeded the guaranteed 5× ROAS, achieving 23.2x ROAS and 98% revenue growth MoM, with campaigns now scaling to 29x ROAS.
- ⚡ Instant AI: Identify high-intent visitors, trigger personalised emails at the moment they’re most likely to buy, and drive measurable retention and revenue growth.
- 💡Service Spotlight – The Execution Engine: We turn strategy into results, fixing revenue leaks, activating underutilised channels, and building predictable growth systems - so brands and coaches can focus on leadership while we handle execution.
- 🤝 Partner Spotlight – Google Partner: As a leading agency for Google Ads, the team brings deep expertise in optimisation and has managed $400M+ in paid media, helping eCommerce brands achieve measurable growth across Australia and global markets.
- 🌟 Client Review: After partnering with LION under the LION Promise, Dash OffRoad highlighted LION’s “ performance, transparency, and accountability have been outstanding.”
- ❤️ Charity Spotlight – Foodbank Australia: Helping turn food insecurity into food security for families and communities across Australia.
ChannelWiz – Partner Spotlight
The Australian marketplace sector has exploded, with platforms like Amazon, eBay, and Big W now capturing $16 billion in annual...
The Importance of Multichannel Digital Marketing for Modern Brands
Technology changes the way we live, think, and do business. Having a website and a social media page is not enough now to capture and convert your target audience. Today's consumers interact with brands across 15 - 20 touchpoints before purchasing. They seamlessly switch between devices, platforms, and media: researching on mobile on the way to work, comparing options on their laptop at lunch, and making final decisions while browsing social media at home. In this reality, businesses must find a new approach to their marketing. They need a multichannel strategy that meets customers wherever and whenever they're ready to engage.
LION’ eCommerce ROAR – May 2025
In this month’s edition, we're excited to share key insights and updates:
- ☕Segafredo Zanetti Website Redesign: Showcasing their premium coffee heritage with a fresh, user-friendly site - earning us a 5-star review.
- 📈Our Klaviyo Onboarding or Migration product helped Pharmacy Direct achieve 151x ROI and massive email revenue growth in just one month.
- 🤝The LION Promise: A performance-based agreement that guarantees results - limited to 8 merchants, just in time for EOFY.
- 🛍️Partner Spotlight - Preezie AI: Boosting eCommerce conversions by up to 110% with a smart, interactive shopping assistant.
- 📄Sharpen your marketing strategy with our latest insights on key metrics like MER and ROAS. Enhance product visibility and sales on Amazon with our SEO services.
- 🌊Join a Wave of Action for Ocean - SEA THE CHANGE
Preezie – PARTNER SPOTLIGHT
As eCommerce evolves toward more interactive and custom experiences, Preezie helps brands confidently navigate this transition. Born from a vision...
MER vs ROAS: Choosing the Right Metric for eCommerce Growth
The Marketing Efficiency Ratio (MER) and Return on Ad Spend (ROAS) each offer a unique lens for evaluating marketing performance. These metrics help you measure the effectiveness of your advertising efforts and make smarter strategic and tactical decisions across channels. While they serve different purposes, MER and ROAS may seem similar, so it’s easy to get confused about which one to use. That’s why understanding when and how to apply each metric is essential in the path of driving growth.
Amazon SEO
Selling on Amazon is becoming more and more competitive; just having a product for sale is no longer enough to succeed. You need to find a way to stand out in crowded markets. This involves leveraging Amazon SEO to make your a product listings rise to the top of Amazon's search results. This guide covers how Amazon search engine optimisation works, as well as the ranking factors, and actionable Amazon SEO strategies to grow your rankings, find more customers, and grow sales. Are you ready to accelerate your revenue growth on Amazon? Read on.
LION’ eCommerce ROAR – April 2025
In this month’s edition, we're excited to share key insights and updates:
- 🛍️MARAIS Case Study – Discover how our digital strategy drove success in luxury retail
- 📊 Get Your GA4 Setup Right – Avoid Costly Tracking Mistakes
- 🤝 Clearer.io Partnership – Showcasing powerful eCommerce tools
- 🌟 Titleys’ 5-Star Review – A look back at their review, leading to an exciting service upgrade this month
- 📈 ROAS vs ROI – Understanding the key differences
- 🏃♂️ Mother’s Day Classic - Join us in supporting a great cause
clearer.io – PARTNER SPOTLIGHT
What does clearer.io provide in a nutshell? Why would an eCommerce client want to use your services? “Discover smart growth...
ROI vs ROAS: Understanding the Key Differences & How to Measure Marketing Success
Digital marketers commonly consider many granular marketing metrics that reflect most of the indirect campaign success indicators. However, digital marketers...
