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The Importance of Multichannel Digital Marketing for Modern Brands

Technology changes the way we live, think, and do business. Having a website and a social media page is not enough now to capture and convert your target audience. Today's consumers interact with brands across 15 - 20 touchpoints before purchasing. They seamlessly switch between devices, platforms, and media: researching on mobile on the way to work, comparing options on their laptop at lunch, and making final decisions while browsing social media at home. In this reality, businesses must find a new approach to their marketing. They need a multichannel strategy that meets customers wherever and whenever they're ready to engage.

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Best Practice for SEO: No Cut Corners and Pure Common Sense

As a seasoned eCommerce marketing agency, LION Digital delves into the 2024 Google Leak, emphasising the importance of skepticism, curiosity, and continuous testing in SEO. Explore insights and best practices to navigate this pivotal event and maintain a quality internet environment focused on user experience.

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LION’ eCommerce ROAR – June 2024

In our latest edition, we've packed more valuable updates, insights, and news directly from our Pride to help you cut through the fiercely competitive eCommerce landscape. Learn how social media, user-generated content, and vertical search engines are transforming online search, and identify the types of eCommerce fraud! We’ll share the red flags to watch out for and give you proactive steps to safeguard your business from cybercriminals. Get ready to dive into this edition! We've combined the most relevant topics with your success in mind and are excited to share our latest newsletter with you.

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PROTECT YOUR ECOMMERCE BUSINESS FROM FRAUD

Businesses of all sizes are at risk of eCommerce fraud. Understanding fraud techniques, detecting red flags, and implementing preventive measures are essential to safeguard your business and, importantly, your customers. Learn more about eCommerce scams and how to protect your operations in our latest blog post.

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The Changing Face of Online Search: Social Media, User-Generated Content, AI, and Vertical Search

In our previous blog, we explored the evolution of online search, tracing its development across various platforms and technologies. In this Second Part of the series, we look at how social media platforms, user-generated content, and vertical search engines are now pivotal in shaping your online search experience. We’ll explore their impact on e-tailers and entrepreneurs and discover how LION Digital can leverage these trends to help your business navigate the changing SEO landscape.

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LION’ eCommerce ROAR – May 2024

In our latest edition, we've packed valuable updates, insights, and news directly from our Pride to help you navigate the fiercely competitive eCommerce landscape. Discover how our partner Klaviyo’s cutting-edge CDP helps you understand critical consumer behavior for superior strategies, and learn about the massive growth we achieved in email flow for The Wine Connection. At LION, we love getting 5-star reviews, affirming we’re on track for our clients. Our latest Partner Spotlight with Kount showcases a significant win in protecting your eCommerce business from online fraud. Additionally, an exciting alliance with Shopify and Google Cloud is set to transform customer retail with the latest innovative products.

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Shopify and Google Cloud: Transforming Customer Retail with Innovation

Explore our latest blog for a comprehensive rundown of the transformative partnership between Shopify and Google Cloud, innovatively redesigning the retail landscape.

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LION’ eCommerce ROAR – April 2024

Welcome to the April 2024 edition of our eCommerce ROAR Newsletter! This month, we've packed in even more value for you. Set your eCommerce path to success with our Complimentary eCommerce Audit. Discover how our skilled specialists achieved growth for Blackwell's Wines & Spirits. Dive into Google's latest Core Update, a must-read to stay ahead of the curve. Explore the evolution of online search, from its origins to the present day.

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What e-Tailers and Entrepreneurs Should Know About Google’s March 2024 Core Update and New Spam Policies

Learn the impact of Google's March 2024 Core Update on SEO strategies for marketers, eCommerce businesses, and entrepreneurs. The LION team guides you on how to navigate the evolving SEO landscape and avoid being flagged as spam.

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The Evolution of Online Search: Early Search Engines Before Google

In this series, we delve into the evolution of online search, spanning various platforms and technologies and how they interconnect. By examining these aspects, we aim to uncover insights into future trends in online search.

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