SEM Case Study for Beforeyouspeak Coffee
Full Site Revenue increased by 28%
Paid Channel Revenue is up by 18%
Cost per Acquisition (CPA) reduced by 14%
CONTEXT
Beforeyouspeak Coffee products are all manufactured in Australia and shipped worldwide. Products of Beforeyouspeak Coffee are 100% natural with no nasties, and all ingredients are naturally derived or found in nature. Coffee beans are single-source Colombian, and other components are sourced from various locations worldwide depending on seasonal availability, quality and growing conditions.
WHAT WE DID
LION’s team applied a ROAS-focused approach, expertise, and close, constant communication with the client. LION applied budget and bid adjustments, updated and optimised campaigns and Google Ads Recommendations. In addition, LION used technical knowledge to review Search Terms and Negative Keywords. The investment in this channel was increased.
RESULTS
Beforeyouspeak Coffee dormant SEM channel was activated, achieving outstanding & measurable results. Revenue from Paid channel increased by 18%, and Cost per acquisition decreased by 14% in the MoM comparison.
SEM channel is consistently generating cash flow, maximising business margins & allowing us to reinvest, scale & build up other digital channels to ensure success in the long term.
28%
Increase in
Full Site Revenue
18%
Increase in
Paid Revenue
14%
Decrease
in CPA
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