Email Marketing Case Study for Modern Rascals
Email Conversion increased by 29%
Email Open Rate increased by 10%
Email Flow Open Rate increased by 3%
CONTEXT
Modern Rascals, a retailer offering ethical and sustainable children’s clothing, faced challenges with their email and SMS campaigns. Their existing campaigns were not generating significant revenue, and they were looking for a solution to enhance their customer engagement and drive sales.
WHAT WE DID
LION Digital stepped in to help Modern Rascals revamp their email and SMS campaigns. Leveraging the marketing automation tool Klaviyo, LION Digital upgraded the campaigns to be more targeted and personalized. They implemented flows that allowed for follow-ups based on customer interactions with the emails, ensuring a more tailored approach to communication.
RESULTS
Leveraging Klaviyo’s capabilities, Modern Rascals transformed their under-utilized email and SMS campaigns into powerful revenue drivers. This personalized and targeted approach led to significant increases in conversion rates and open rates, ultimately helping Modern Rascals enhance their customer engagement and drive sales growth.
29%
Increase in
Email Conversion
10%
Increase in
Email Open Rate
+3%
Increase in
Email Flow Open Rate
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