SEO Case Study for Emamaco
Organic Keywords on the Top-3 position were up by 280%- Organic Keywords on 4-10 positions increased by 205%
- Organic Keywords on 10+ positions increased by 96%
- Organic Keywords were up by 110% overall
CONTEXT
Emamaco Australia is everyday and maternity activewear for all lifestyles in vogue colours and unique designs engineered exclusively to comfortably shape and support. When LION approached, the company was already investing in SEM, SMM, Affiliate, and Email marketing channels. However, the main target of work with SEO was to make the Organic channel one of the top revenue sources for the business.
WHAT WE DID
LION analysed the website’s tech condition and conducted the research on competitors and organic keywords. As a result of the tech audit, the list of initiatives with high, medium and low priority was suggested. On-site optimisation works started with adjusting meta-data for a range of key product pages. The company’s profile on the Google My Business platform was updated by adding complete business information and product items with direct links on the website. The audit of the data markup showed additional opportunities for improvements, and thus, Schema.org recommendations for the product and other primary pages were applied. The fill the keywords gap, a range of new pages with original SEO content was added. Following the outtakes of the toxic link analysis, all external links negatively affecting the domain authority were disavowed, and instead, the links from domains of high authority and with quality content were acquired.
RESULTS
Apart from the “Emamaco” branded keywords, LION achieved the first position results in Organic search for the category’s important non-branded keywords like “postpartum recovery shorts”, “pregnancy recovery shorts”, “postnatal recovery shorts”, and “pregnancy recovery leggings”.
Search results for Emamaco with “5-star reviews” and “Thumbnail Image” SERP features
Search results for Emamaco with “Indented result”, “Thumbnail Image” and “5-star reviews” SERP features
Emamaco organic keywords growth
After eight months of work, the overall number of organic keywords that Emamaco was shown for was up by 110%, which included the growth of the organic keywords on:
Top-3 positions – by 280% from 25 to 95- 4-10 positions – by 205% from 40 to 122
- 10+ positions – by 96% from 601 to 1179
280%
Increase in
Organic Keywords
on Top-3 position
205%
Increase in
Organic Keywords
on 4-10 positions
96%
Increase in
Organic Keywords
on 10+ positions
TAKE THE LION's SHARE OF THE MARKET, ENQUIRE TODAY.
