SEM Case Study for The Nail Shop
ROAS achieved 13X
Paid Revenue raised by 191%
Paid Transactions increased by 246%- Cost per Acquisition (CPA) decreased by 27%
CONTEXT
The Nail Shop is a reputable provider of high-quality nail products and nail salon supplies at reasonable prices while staying up-to-date with the latest fashion trends. Established in 2009, the company has built a strong brand reputation within the industry.
To address concerns regarding underperforming paid search campaigns, The Nail Shop partnered with LION Digital. As the company heavily relies on search channels to drive sales, improving SEM channel results was a significant goal.
WHAT WE DID
LION’s SEM team thoroughly analysed existing SEM campaigns and identified areas for improvement, including refining keyword targeting, optimising ad copy and landing pages, and increasing bidding strategies. Subsequently, LION Digital developed a comprehensive SEM strategy to address the identified issues.
The strategy included targeted ad campaigns with specific messaging to capture The Nail Shop’s target audience’s interest. A/B testing was also implemented to optimise ad copy and landing pages for higher conversion rates.
RESULTS
The partnership with LION Digital has significantly improved The Nail Shop’s SEM channel performance. Almost immediately after LION Digital’s started working, The Nail Shop experienced a significant improvement in the SEM channel performance, and the company continues to receive positive results.
The year-on-year analysis demonstrated that the ROAS achieved 13X, indicating an increase in revenue by 191%. The ad campaigns were more effective at converting clicks into purchases, increasing the number of transactions generated from the SEM campaigns by 246% and decreasing the CPA by 27%, reflecting the positive impact of LION Digital’s efforts.
13X
ROAS
191%
Increase in
Paid Revenue
246%
Increase in
Paid Transactions
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