Wedding Superstore: Record-Breaking Sales Driven by SEO + SEM Blended Search
“The collaboration between our SEO and SEM teams is what made the difference. By aligning keyword focus and user intent, we ensured Wedding Superstore owned every moment that mattered.”
THE OPPORTUNITY
Before partnering with LION’s veteran eCommerce specialists, the business had experienced a slowdown and needed expert guidance to regain momentum. With the 2025 peak season approaching, Wedding Superstore aimed to maximise visibility and conversions when customer intent was at its highest. In a highly competitive market with tight price sensitivity, the goal was clear: Maximise visibility, traffic, and conversion during the highest-intent period of the year.
WHAT WE DID
LION’s cross-channel strategy focused on the brand’s highest-performing and most commercially valuable categories:
- Artificial Flowers
- Wedding Linen
By aligning SEM and SEO around the same product sets, LION delivered a “double attack” — capturing both paid and organic visibility simultaneously.
SEM Strategy:
- Reallocated budget to high-ROAS categories
- Deployed high-intent keyword targeting and refreshed ad copy
- Optimised campaign bidding to drive efficiency and scale
- Brought in the use of a third party data feed provider to optimise and manage product listings.
SEO Strategy:
- Enhanced on-page optimisation for key category pages
- Improved internal linking and content hierarchy
- Strengthened ranking signals for priority search terms
This unified approach ensured Wedding Superstore dominated both paid and organic real estate in the search results during peak wedding season.
RESULTS
- In just one trading day, Wedding Superstore achieved its best sales performance in 25 years, generating 300% more revenue compared to their usual daily revenue
- ROAS reached exceptional levels — the campaign achieved an 8.5× ROAS, setting a new performance benchmark for the brand.
- By aligning SEO and SEM efforts around the same product categories, visibility across paid and organic search surged.
- This result demonstrates the power of channel integration – when SEO and SEM strategies are aligned around shared commercial objectives, brands can achieve exponential performance gains.
300%
Revenue Growth (Single Day)
8.5x
ROAS on the Day
25-Year
Sales Record
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