Elevating Digital Luxury: MARAIS Outperforms Revenue Goals with 8.2x Google ROAS and 400% Meta Growth
Google Ads ROAS achieved 8.2
Paid Online Sales increased by 40% MoM- Average Order Value increased by 13.7%
- SEM Revenue increased by 232.2% (Google Ads) and 400.5% (Meta) MoM
- SEM Conversions increased by 189.5%
MARAIS is a Melbourne-based multi-brand luxury fashion boutique that has redefined luxury retail in Australia. With a distinct Parisian aesthetic and exclusive partnerships, they created a highly curated selection of prestigious international brands such as Givenchy, Balenciaga, Celine, and Alexander McQueen. MARAIS distinguishes itself through its immersive in-store experience, exclusive events, and visionary seasonal collections.
Despite its strong market position, MARAIS faced challenges in optimising their digital presence to match their premium in-store experience. They needed a strategy to target relevant high-net-worth individuals interested in luxury fashion and drive online revenue growth.
WHAT WE DID
LION Digital partnered with MARAIS during the critical October-December 2024 period to maximise their revenue performance ahead of major shopping events like Black Friday and Cyber Monday. As a luxury retailer with high-value products, MARAIS needed a strong digital strategy that would not only drive sales but also maintain their premium brand positioning and promote new season fashion launches as well as end-of-season sales and archive sales.
We began with comprehensive audits across Paid Media and SEO channels and determined several areas for improvement, particularly in campaign structure, product feed optimisation, and creative management. Based on these findings, we coordinated three new campaigns for seasonal promotions and developed a detailed execution plan to meet the ROAS expectations of 5-6X.
Working closely with Feedonomics, we ensured relevant products were properly tagged, timing was strategically planned, and creative assets were perfectly aligned across all campaigns. We allowed sufficient time and space for each campaign to perform optimally while managing potential overlaps and optimising budget allocation across platforms.
With this cohesive approach to digital marketing, LION Digital helped MARAIS achieve impressive sales growth and even outperform the ambitious 5–6 ROAS targets.
As an ongoing client, MARAIS continues to build on this success, achieving 10X ROAS in April, reinforcing the long-term impact of a strong digital strategy.
RESULTS
The results of our strategy significantly exceeded expectations across all key performance indicators:
Return on Ad Spend (ROAS): Google Ads campaigns achieved an impressive 8.2X ROAS (exceeding the target by over 36%), and Meta campaigns achieved a 4.0x ROAS.
Revenue Growth: SEM Revenue increased by an outstanding 232.2% on Google Ads and 400.5% on Meta month-over-month.
Increased Conversions: SEM Conversions increased by 189.5%, demonstrating the effectiveness of our targeting and campaign optimisation.
Average Order Value (AOV): The average order value saw a significant 13.7% uplift, indicating successful targeting of premium customers.
Overall Sales Growth: Online sales improved by 40% month-over-month and maintained strong performance with just a 6% difference year-over-year due to economic challenges.
Through our strategic approach and integrated management of multiple campaigns, MARAIS was able to successfully navigate the challenging luxury retail landscape during a highly competitive season. They saw significant revenue growth and achieved their promotional goals while building on their exclusive brand image online.
8.2x
ROAS
40%
Increase in Online Sales
232%
Increase in Paid Revenue MoM
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