SEM Case Study for Fat Burners Only
LION Digital are great partners to work with, they are easy to communicate with and take the time to learn your business. Sarmad, Sam and Leo work well together and combine their expertise with your business experience to yield super results. Highly recommend.
CONTEXT
Fat Burners Only helps people to achieve their weight-loss and fitness goals, providing a wide range of nutrition and supplement products. FBO is a 7-year-old established business with an active online store. However, their digital channels were significantly underutilised and online store was underperforming. To solve this problem, FBO had worked with various agencies achieving no result.
WHAT WE DID
We set out a 6-month strategy in the initial stages of our process to double down on what was valuable for the client. In this case, ROAS & the ability to scale in the near future.
From there, we compounded large amounts of keyword research, industry knowledge & a lot of ‘man hours’ into the dozens of campaigns.
RESULTS
Within three months of managing FBO’s SEM channel, we halved the cost of their campaigns, dropping CPA to $4.24, improved ROAS to 1:27 while maintaining the same ad spend. We recently just hit the half-million-dollar mark in revenue for their business.
27X
ROAS
$4.24
CPA
+123%
Increase in
Paid Rev P/M
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