SEO & Email Case Study for Fishing Superstore
Organic Sessions increased by 37%
Organic Revenue increased by 367%
Organic Transactions raised by 273%- Email + SMS Revenue raised by 432%
eCommerce Conversion Rate from Email + SMS increased by 175%- Transactions from Email + SMS raised by 250%
- Average Order Value from Email + SMS increased by 52%
CONTEXT
Fishing Superstore provides a massive range of the latest release and most effective fishing equipment at highly competitive prices. Fishing Superstore’s goal is to create a store full of the most valuable existing and new items to ensure the best chance of success each time our client casts the line. Each month Fishing Superstore aims to add 200 hot new items at minimum to the store.
When LION started working with Fishing Superstore, it was a brand new company with a brand new website. Thus, the project gave a valuable indication of how long it can take for a new website to gain significant Organic Traffic.
WHAT WE DID
LION ensured the website’s optimisation for search engines during the building process. We adjusted the information architecture to guarantee crawlability. The content for the website pages was tailored, metadata was optimised, and the range of on-site optimisation works was executed.
Moreover, launched among the first marketing channels, Email + SMS significantly contributed to hitting the initial commercial goals and nudging the website and overall brand recognition. The LION’ email team established a series of flows to attract, stimulate and win the customer’s loyalty on each step of their journey towards the purchase, starting from consideration to the post-purchase stage, repurchase communications and special occasion flows like birthday, Black Friday/Cyber Monday and Christmas sale outs.
RESULTS
Within six months LION was able to generate a record revenue from Email for Fishing Superstore in a soft market and achieved the first page results in Organic search next to the industry giants for the category’s important keywords like “lures”, “fishing lures”, “jigs” and “trout lures”.
Search results for Fishing Superstore with “Thumbnail Image” SERP feature
Fishing Superstore organic keywords growth
- For Organic channel:
- Sessions increased by 37%
- Revenue increased by 367%
- Transactions raised by 273%
- Organic Conversion rate increased by 171%
- Average Order Value grew by 25%
- For Email + SMS channel:
- Revenue raised by 432%
- Conversion Rate increased by 175%
- Transactions raised by 250%
- Average Order Value increased by 52%
37%
Increase in
Organic Sessions
367%
Increase in
Organic Revenue
432%
Increase in Revenue
from Email+SMS
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