SEO Case Study for Fjällräven
Organic Revenue increased by 75%
Organic Transactions raised by 63%
Organic Sessions increased by 82%- Average Order Value from Organic channel increased by 7%
Organic Keywords on 4-10 positions increased by 127%- Organic Keywords on 10+ positions increased by 359%
CONTEXT
Fjällräven is an outdoor clothing and equipment company committed to making nature more accessible. They focus on simplicity, practicality and respect for the environment. The brand approached LION to reinforce the organic channel’s contribution towards increasing revenue from the digital marketing channels at large.
WHAT WE DID
In order to analyse the current conditions, understand how to improve performance and plan the subsequent work, competitor analysis, keyword research and new page creation research, tech audit and toxic backlink analysis were conducted.
Following the action plan regarding on-site optimisation after the keywords mapping works, important missing categories were added to the main navigation. The page speed improvements for the mobile version were applied, and 404-page responses and 301 redirects were adjusted. LION’ SEO Team also worked on absent, short and duplicated meta descriptions and titles, H1 issues as text adjustments and tag optimisation.
We reviewed the website’s overall architecture, mapped out the demand and defined new categories to add to the website. The creation of new pages with unique content, link acquisition as well as Schema data markup began already from the first months of LION’ work. Some existing content pages were complemented with FAQ content, and internal linking was implemented. Constant monitoring allowed us to discover the out-of-index pages and optimise them. As part of the external optimisation works, the Google My Business profile was reviewed, and the products were uploaded.
RESULTS
Fjällräven organic keywords growth
Analysis of the results for equal duration periods before and after the LION SEO team started working with Fjällräven demonstrated that Organic Sessions increased by 82% and Transactions increased by 63%, which with Average Order Value from this channel increased by 7%, had resulted in a 75% increase in Organic Revenue. Moreover, Organic Keywords on 4-10 positions increased by 127%, and those on 10+ positions increased by 359%.
82%
Increase in
Organic Sessions
75%
Increase in
Organic Revenue
63%
Increase in
Organic Transactions
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