Simply for Strings: Case Study | LION Digital | ShopifyPlus Referral
ROAS achieved 19.8X
Paid Transactions increased by 52%- Revenue increased by 142% YoY
Achieved $12 Average CPA- Achieved 20X ROI
CONTEXT
Simply for Strings is a Brisbane-based music store that, despite its industry prominence and loyal customer base, was facing challenges in expanding its online reach and attracting new customers.
An independent retailer specialising in high-quality handcrafted string instruments and accessories, Simply for Strings has a proven reputation catering to professional musicians and students. Founded with a passion for music and a commitment to providing exceptional instruments, the brand has established itself as a go-to retailer in Australia, offering a wide range of violins, violas, cellos, double basses, bows, cases, and accessories.
The competitive nature of the music instrument industry, combined with the growing dominance of online retail, highlighted the need for a robust digital marketing strategy to drive traffic and increase sales.
WHAT WE DID
The Opportunity
Simply for Strings needed a cohesive strategy for SEM and SEO. As one of the select five marketing partners endorsed by ShopifyPlus, LION Digital was chosen for our renowned blended search product, designed to synergise SEM and SEO channels for optimal client success. Prior to engaging with us, the client was frustrated by the fractured approach of having different agencies manage these two critical channels.
The Challenge
The client’s primary challenge was the lack of synergy between their SEM and SEO strategies, leading to poor performance and missed opportunities. They needed a coordinated strategy that could drive substantial growth and deliver measurable results across both channels.
Our Approach
Upon onboarding, LION Digital analysed the client’s existing SEM and SEO efforts to determine a successful course of action. We devised a comprehensive, integrated strategy that leveraged the strengths of both channels. Our blended search product aimed to eliminate the friction between SEM and SEO, ensuring they worked in tandem to enhance overall performance.
RESULTS
The results of our integrated approach were phenomenally impressive. Over a 12-month period, the client’s key performance metrics saw significant improvements:
- Paid Transactions: During the 12-month period, we increased paid transactions by 52%, reflecting significant growth in customer engagement and sales effectiveness. This impressive gain highlights the success of our targeted marketing strategies and dedication to providing exceptional products and services.
- Return on Ad Spend (ROAS): In our most significant months, we doubled the client’s ROAS goals, achieving an astonishing 19.8x ROAS. On average, we consistently surpassed targets, maintaining a high level of performance throughout the year.
- Revenue Growth: The client’s revenue increased by an outstanding 142% YoY, showcasing the consistency of our reconciled SEM and SEO strategy.
- Cost Per Acquisition (CPA): We achieved a remarkable $12 average CPA, highlighting our efficiency in driving cost-effective conversions.
- Return on Investment (ROI): For high-value sales, our paid advertising delivered almost 20x the ROI, further demonstrating the power of our integrated approach.
What’s next?
LION Digital’s ability to seamlessly integrate SEM and SEO strategies has not only met but exceeded the client’s expectations. Through these wins, Simply for Strings has strengthened its online presence, attracted a wider audience, and positioned itself as a leading e-tailer for string instruments and accessories in Australia.
Our holistic approach and dedication to achieving client success have proven our eCommerce digital agency as a top-ranking marketing partner for Shopify Plus referrals.
This successful campaign underscores the value of LION Digital’s integrated marketing solutions, setting a benchmark for future client engagements.
19.8X
ROAS
52%
Increase in
Paid Transactions
+142%
Increase in
Revenue YoY
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