Email Marketing Case Study for Simply For Strings
Welcome flow has seen an 11x increase in revenue performance
Overall flow revenue has increased by 61% YoY- Unique clicks has increased by 33% YoY
Email conversion rate has increased by 15% YoY
Increased open rates, click rates, and conversion rates — when compared to Q4 2022.
CONTEXT
Simply for Strings is an online and in-store Australian go-to destination for high-quality handcrafted string instruments and accessories. They had been running their email marketing program with some promising results and were keen to see if we could build upon the success they were having. They wanted LION to help create more personalised experiences for their customers and improve the overall performance of their email marketing.
WHAT WE DID
We helped Simply for Strings to uncover their biggest opportunities for growth across Klaviyo campaigns, data capture and automatons. As a visually impressive brand, our first objective was to nail their branding, tone of voice and design style. From there we set out to significantly increase the data capture and conversion rates for their core flows. We set out to thoroughly understand their customers preferences and we crafted a strategy to incorporate more personalisation in their email and SMS touchpoints. Next we implemented our rolling campaign calendar with targeted campaigns — that were hyper-relevant and highly-engaging.
RESULTS
Overall, in November 2023, the business generated significant 90% increase in revenue compared to October 2023. The owned revenue for the same period was showing an impressive 228% growth from the previous month. Additionally, the owned revenue percentage increased by 39%, which was a 72% improvement from October 2023.
Looking at the overall performance compared to the fourth quarter of 2022, Klaviyo revenue has grown by 16%. Furthermore, there have been notable improvements in open rates, click rates, and conversion rates when compared to Q4 2022. Lastly, the new welcome flow has delivered outstanding results, with a 10X increase in revenue compared to the previous welcome flow. These metrics collectively demonstrate strong growth and improved performance in various aspects of the business.
160%
Klaviyo Attributed
Revenue Increase
29.7%
Campaign
Performance Increase
28.2%
Email
Deliverability Increase
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