How do you know if you’re making the most out of your email marketing?
Are 20-30% of your overall sales come from this channel? Is your returning customer rate increasing? Do you know who your VIP customers are and what they’re spending so you can reward them?
Like a lot of marketers and business owners, you might be more focused on new customer acquisition through Facebook and Google. While these channels are amazing at acquiring new customers for a price, how do you encourage repeat purchases without eating away your margins on other channels? Email is the answer.
Email is one of the most accessible channels to communicate with your customers, as the experience is not dependent on the device, operating system, or the latest iOS or Google update.
The Smile.io blog also echoes another fact about returning customers: after their 1st purchase, they are 27% more likely to return, after a 3rd, 54% more likely. Repeat customers also spend a LOT more than first-time customers. How do you get them back? Email is the answer.
No one likes those companies that email you every 5-seconds! If you want to avoid this, advanced segmentation and automation is the answer. Klavyio is the platform that all the top eCommerce marketers use. Better segmentation = better relationships with your customers = more money in your pocket. We will do your research for you to see if making the switch to Klaviyo is the right move for your team (if you haven’t already).
Klaviyo’s advanced automation creates an experience for each customer, depending on the stage of the journey. There are endless possibilities here. Welcome series for awareness, browse, and cart abandonment for remarketing, replenishment reminders, referrals for repeat purchases.
Curious about your email benchmarks? Read this report to see how you stack up against other companies in your niche.
Are you making the most out of email? Are you looking for ways to increase customer retention and engagement? Book a call to see if ramping up your email marketing channel will be the right fit for your store.
