Month: June 2022

What to Expect When Performance Max Replaces Smart Shopping

ICYMI: Google is rolling out a new campaign type called Performance Max that replaces Smart Shopping campaigns. Smart Shopping has been great from a channel diversification perspective, expanding your real estate from the Shopping tab across Google’s Display Network, YouTube and Gmail without having to set up specific campaigns across these verticals. Performance Max builds […]

Thought Starters to help your business thrive in an economic downturn

No doubt you’ve read in the news that there are concerns about an economic downturn in Australia and abroad. COVID tailwinds, the conflict in Ukraine, the US stock market declines, and the increased cost of shipping goods from China have both businesses and consumers concerned for their livelihoods. We wanted to write a Thought Starter […]