Month: February 2024

eCommerce Email Program Best Practices with Luke Crocker

In the rapidly evolving digital landscape, email marketing remains a cornerstone of effective communication and customer engagement strategies. In this article, LION Digital’ CRM and Loyalty Director Luke Crocker will share his specialist knowledge to explain the intricacies of crafting successful email marketing campaigns and automation. Luke demonstrates how the team he leads at LION […]

LEXER – PARTNER SPOTLIGHT

Lexer has revolutionised the eCommerce customer journey with its Australian-grown customer data and experience platform supporting many of the world’s most iconic brands. Forged from a deep commitment to resolving customer problems, the Lexer offering aligns with LION Digital’s vision to enable businesses to enhance the customer journey central to their client’s goals.

2024 Digital Ad Spend to Surge to $740bn, with Search Ads Leading the Charge

This year looks set to send Digital Ad spending into the stratosphere, with a remarkable USD $740 billion forecast for 2024, an increase of $61 billion from last year.

SEM eCommerce trends for 2024

Discover the Latest eCommerce SEM Trends for 2024: Adapt and Thrive As an eCommerce digital marketing agency committed to ensuring our clients stay at the forefront of their relative industries, we are always searching for new ways to improve our client outcomes. As we look into 2024, the evolving landscape of Search Engine Marketing (SEM) […]