ACMA’s Sender ID Register: What AU eCommerce Brands Must Fix Before 1 July 2026
Australia’s SMS Sender ID Register becomes mandatory on 1 July 2026, and it brings crucial changes for eCommerce brands. If your company sends marketing or transactional SMS under a named sender — not a phone number — and that name isn’t registered with ACMA, your messages will be blocked. How’s that working, and what to […]