The Australian marketplace sector has exploded, with platforms like Amazon, eBay, and Big W now capturing $16 billion in annual spending and representing 39% of all online sales. Retailers can’t miss this opportunity to sell on high-traffic platforms—they must go multichannel, but they need the right tools. ChannelWiz offers a tailored solution built for retailers […]
Technology changes the way we live, think, and do business. Having a website and a social media page is not enough now to capture and convert your target audience. Today’s consumers interact with brands across 15 – 20 touchpoints before purchasing. They seamlessly switch between devices, platforms, and media: researching on mobile on the way to work, comparing options on their laptop at lunch, and making final decisions while browsing social media at home. In this reality, businesses must find a new approach to their marketing. They need a multichannel strategy that meets customers wherever and whenever they’re ready to engage.