Do you know your competitors? What strategies are they using for success? The importance of being proactive rather than reactive is essential to your business success. The primary purpose is to understand the strengths and weaknesses of your business in comparison to your competitors. You will recognise how you can enhance your business strategy. In […]
The main power of SEO is to drive traffic and sales to your company’s website. If you’re like many eCommerce online businesses, you may be having difficulty using your website to drive high-value sales to support the organisation’s growth. Your website should be the most powerful tool in your arsenal, but if you don’t implement […]
Page load speed affects different factors. Many search engines, when ranking sites, have begun to take into account the page load speed. The faster your site loads, the more visitors you can get from search engines and, consequently, earn more money. In the previous article related to website speed optimisation, we concluded that it is […]
Australian online shopping dipped 10% year-on-year (YOY), which is unsurprising considering the pandemic restrictions in place at the same time last year. However, if we compare to May 2019, online shopping is up 47.5% YOY. April saw the first significant spike in online growth. Food & Liquor items and Home & Garden purchases more than […]
Digital and eCommerce are relatively new forms of marketing. They use contemporary terms, often confusing language and several three and four-letter acronyms. We’ll focus on a couple of the most important for tracking overall performance ROI (Return on Investment ) and ROAS (Return On Ad Spend). What is ROI/ROAS? Why is it important to measure […]
As online shopping continues to grow, it’s becoming more and more essential to ensure your web store’s performance is at its highest. Web page load speed is a crucial element to the success of your website, as not only is page speed a Google ranking factor baked into Google’s core algorithms, but it also contributes […]