Discover the Latest eCommerce SEM Trends for 2024: Adapt and Thrive As an eCommerce digital marketing agency committed to ensuring our clients stay at the forefront of their relative industries, we are always searching for new ways to improve our client outcomes. As we look into 2024, the evolving landscape of Search Engine Marketing (SEM) […]
Discover the key strategies to propel your eCommerce website to the top of search results and drive more sales. In this comprehensive article, Alan Kent, a seasoned developer advocate at Google, shares invaluable insights to optimise your site’s visibility and performance – from mastering technical foundations and enriching content breadth to optimising product variants and enhancing page speed, you’ll find actionable tips tailored to the eCommerce landscape.
Learn how to navigate the challenges of SEO, harness the power of user-focused design, and leverage Google tools for a successful online presence. Whether you’re a newcomer or seasoned marketer, this guide will equip you with the knowledge to stand out in the competitive eCommerce arena and create a lasting impact on your target audience.
More than half of people surf the web on a mobile device, so optimising your website for mobile users is crucial to ensure your eCommerce business thrives. In this episode of eCommerce Essentials, Alan Kent, a Developer Advocate at Google, shares eight tips and strategies to make your eCommerce website mobile-friendly. Make sure you seize this chance to tap into the potential of mobile commerce for your online store.
Introduction ALAN KENT: (00:00) JavaScript is commonly used to build modern websites to create richer, more engaging experiences for users. Javascript is also a common source of performance problems on websites. My name is Alan Kent, and I’m a developer advocate at Google, specialising in e-commerce. In this episode, I run through six tips related […]
Introduction ALAN KENT: (00:07) They say a picture is worth a thousand words. And there is no field where that is not more true than eCommerce . My name is Alan Kent, and I’m a developer advocate at Google. In this episode, I’ll explore six tips to optimise images on your eCommerce website. It is […]
Introduction ALAN KENT: (00:07) Google Merchant Center is a great way to share data about your eCommerce business with Google. Hi. My name is Alan Kent, and I’m a developer advocate at Google. In this episode, I’m going to share six tips on how to get the most out of Merchant Center for your presence […]