Succeeding with engaging marketing activities in the holiday season assumes thoughtful planning of customer acquisition and retention strategies and their creative realisation. To help you get started, LION compiled a list of initiatives grouped into: Tactical initiatives Customer research and feedback Generally, understanding the customer starts from target audience research and continues on the various […]
As the cost of paid media advertising has increased over the last 2-3 years of exaggerated eCommerce usage, we have seen Cost Per Clicks (CPC’s) rise at an exponential rate as businesses scramble, fight to acquire market share & increase top-line revenue. As a result of this, we saw the ability to maintain a decent […]
A site that connects seekers and providers of household-related services. LIZZI SASSMAN: (01:03) So the first question that we’ve got here is from Dimo, a site that connects seekers and providers of household related services. Matching of listings is based on zip code, but our users come from all over Germany. The best value for […]