Category: Articles

In the fast-paced realm of digital marketing, Google’s March 2024 Core Update is a significant development, signalling a shift in how search results are ranked. This update requires marketers, online retailers, and entrepreneurs to reevaluate their SEO strategies, as it represents a departure from Google’s usual practices.

Key Features of the Update

The March 2024 Core Update introduces major changes to Google’s core ranking systems, aiming to improve the quality and relevance of search results. One of the main goals is to reduce the presence of unoriginal, low-quality content by 40%. This change reflects Google’s commitment to improving the user experience.

Impact on E-tailers and Entrepreneurs

1. Content Quality is Critical: The saying “content is king” is more relevant than ever. Online retailers must focus on creating original, valuable content that directly addresses customer needs. Quality and uniqueness are key factors in challenging the competition.
2. Adaptation is Essential: The update will penalise unoriginal and low-quality content more severely, so e-tailers must quickly adapt their content strategies to avoid significant drops in visibility. Innovation and a focus on quality are essential to maintain a competitive edge.
3. Link-Building Strategies Matter: The update’s approach to evaluating link signals emphasises the importance of authentic link-building practices. Manipulative link schemes are no longer effective, highlighting the need for natural, high-quality backlinks for SEO success.

Cracking Down on Spam

Google has identified various tactics that try to manipulate search engines into believing a site provides valuable content when it is of sub-standard quality. The spam update targets three main areas:

1. Expired Domain Abuse: This tactic involves purchasing an expired domain and repurposing its content to manipulate search rankings. It aims to deceive users into believing that new content on the domain is part of the original site, which may not be true.
2. Scaled Content Abuse: This includes any method of creating content at scale solely to rank higher in search results. The quality and uniqueness of the content are vital factors in its ranking, whether generated by AI tools like ChatGPT or Gemini or created manually. Low-quality and non-unique content will rank lower.
3. Site Reputation Abuse: This practice involves hosting low-quality content from third-party sites to achieve high rankings. While not all third-party content is affected, Google will identify content used to manipulate search rankings and take action accordingly.

These updated policies ensure search rankings prioritise useful content, serving users more effectively. Violating these policies may result in lower rankings or exclusion from search results. Therefore, the LION Digital team recommends eCommerce businesses review tactics and ensure that content meets the highest quality standards.

Adapting to the New SEO Landscape

To navigate SEO strategies after the update:

1. Embrace Ethical SEO Practices: Align strategies with Google’s goal of improving the user experience through appropriate SEO processes.
2. Use AI Responsibly: While AI and machine-learning tools can enhance content creation, it is important to ensure that the content remains user-friendly and helpful.

Contact LION Digital to Guide Your SEO Experience

Incorporating strategies that reflect the Google March 2024 Core Update not only ensures compliance with Google’s policies but also enhances user experience and improves overall search rankings. With Google’s increased focus on content quality, agility, and adaptability are key to remaining ahead of the curve in the ever-evolving digital marketing landscape.

To ensure your content meets Google’s standards and isn’t flagged as spam, get in touch with our LION Digital experts. Our team can provide tailored SEO solutions and guidance to target your audience and optimise your digital marketing strategies effectively.

Search remains one of the primary ways to access online information, and the term today means more than ever. Search engines have become irreplaceable tools for navigating the internet when customers want to look for products and services, answer questions, connect with interesting people, and satisfy curiosity.

Early Online Search: A Transition to Modern Methods

Remember the days before the World Wide Web? Gathering information online was clunky and incomplete. Decentralised and manual processes made it challenging to find and scale data retrieval.

In the late 1980s, Gopher, a communication protocol used for document distribution, was developed at the University of Minnesota. By the early 1990s, fledgling search programs with quaint names inspired by comics, Archie, Veronica, and Jughead, allowed users to search for files: Archie for FTP archives, Veronica for Gopher servers, and Jughead for keyword-based searches. 

Spurred on by these growing technologies, it was only a matter of time before tech researchers tackled the issue. Gopher’s text-based interface gave way to British computer scientist Tim Berners-Lee’s more user-friendly World Wide Web (WWW), fundamentally changing how people accessed online content.

All of a sudden, users could browse topics and find content. Directories like Yahoo! and DMOZ were essentially curated lists of websites, whereby bookmarks and favourites in browsers could save links for easy access. Manual navigation started to appear, involving hyperlinks between web pages, and users also relied on online community-based word-of-mouth recommendations, forums, and link exchanges to discover new content.

The Expansion of the Internet: Things to Come

While these methods were convenient, they had limitations such as scalability and efficiency. They relied on human factors and lacked a centralised database, making them inefficient for the expanding web, yet they laid the foundation for the future of Google search.

The Dawn of Search Engines: Google’s Eventual Domination

Before Google became a household name, the online search landscape was diverse and experimental. Yahoo! initially led the market but lost ground due to reliance on human-curated directories. Many search engines were developed during the 1990s before the new century gave Google its mega-giant status:

• 1994: Yahoo! transitions from a directory to a fully-fledged search engine, initially conquering the market but later losing ground.

• 1994: WebCrawler launches as the first search engine to index entire web pages, pioneering keyword searches.

• 1994: Lycos gains popularity for its user-friendly interface and innovative features like spidering and relevance ranking.

• 1995: Excite emerges with customisable interfaces and personalised search results, resetting the trajectory for future innovations.

• 1995: AltaVista launches with natural language processing and multimedia search capabilities, but closes in 2013 due to losing competition to Google and its footing in the future of search.

The Google Revolution: Evolution of Algorithmic Search

Google’s emergence revolutionised the internet, making vast knowledge universally accessible. Stanford University graduate students Larry Page and Sergey Brin were the brilliant duo who started Google in 1996. 

Google’s early days showed promise in its innovative approach to web page ranking through link analysis, known as PageRank, which revolutionised the digital landscape by introducing search engine algorithms. Unlike traditional keyword-based systems, PageRank assessed a page’s importance based on the quality and quantity of links pointing to it, providing more authoritative search results. These algorithmic systems remain the pinnacle of search-based digital marketing strategies, making them the Midas’ Gold of the eCommerce landscape.

Keeping Users Front of Mind: How Google Gets It

Google’s success stems from its user-centric approach and persistent innovation. Over the years, Google has introduced various algorithm updates, such as personalised search and machine learning with RankBrain and BERT integration, to adapt to ever-changing user behaviours and technological advancements. 

As content delivery has transformed, consumers access their information in vastly different ways than a decade ago. Plus, with more widespread acceptance of AI dictating future trends, content-related search will continue its unpredictable path ahead. Despite challenges in social search with Google+, discontinued in 2019, Google remains the boss of search technology, so let’s see what the future of Google search looks like. Can Google maintain its leadership position as the latest developments roll out? 

The team at LION Digital has our unified finger on the pulse. As a Google Premier Partner, we are well-positioned to help our clients adjust to the latest Google eccentricities. If you need help navigating eCommerce search rankings to attract more customers that convert, contact our LION Digital team today! 

Stay tuned for the next part of this series as we explore the evolution of online search, uncovering insights into future trends. Don’t miss out—sign up for our LION Digital monthly ROAR newsletter to receive the latest updates directly to your inbox!

🦁✨ This International Women’s Day, we’re celebrating women around the globe.

At LION Digital, we champion inclusivity, empowerment, and innovation. We’re committed to fostering a culture where women’s voices and leadership are not just recognised but celebrated every day. Join us in honouring this day by supporting women-led initiatives and striving for gender equality in every sphere. Together, let’s inspire change and drive progress.

👭 Happy International Women’s Day from the LION Digital team. Here’s to making a difference, today and every day. 👩🏾🤝👩🏼

LION Digital Employee Spotlight

Highlighting Strengths, Visibility and Inclusion: How We Do One Thing is How We Do All Things

In honour of International Women’s Day, we proudly highlight our LION Digital Content Manager, Jennifer, a creative free spirit who excels at sculpting, massaging and honing the perfect messaging for our clients and our business. Jennifer has transformed the content team, offering insights and guidance from her many years of experience as a writer and content editor for mainstream media and digital marketing.

Join us as we dive into how the power of self-belief and the ability to change can see you re-emerge as a more powerful, vibrant version of yourself and the receptivity of an audience looking for more diversity in leadership roles.

1. Can you recall a book that has deeply inspired you on your personal or professional journey? If yes, which book was it, and what about it inspired you?

Yes, “Pussy: A Reclamation” by Regina Thomashauer. I read this book as I was going through a transformational phase in my life, and it felt like being woken up with a cricket bat. It is a loud, unapologetic essay on stepping out of your Groundhog Day comfort zone and becoming a glowing, successful, energised version of yourself. It taught me a lot about self-care, which, as busy mothers and partners, we women tend to over-give; obviously at our own expense, which can impact our workdays and what we can achieve entrepreneurially. And without this book, who knows?! I may not have confidently promoted my strengths and experience to land this amazing job leading the content team at LION.

2. What role do you believe leadership plays in driving inclusion and diversity initiatives forward?

Leadership plays a massive role! Without leadership toward inclusion, it’s a “leave the gate open and the horse will bolt” kind of ideology, meaning it’s harder to repair damage than to draw up guidelines to prevent it. There is a risk of undisciplined and disorganised attempts to push the agenda or a complete non-acknowledgement altogether. With leadership driving the way, there is a greater chance of fostering the right culture, allocating resources, setting the best example, overhauling policies and legislation, establishing frameworks to deal with prejudice and discrimination and assessing progress and accountability.

3. How do you define inclusion, and why is it important in today’s society?

Inclusion is what makes people feel seen, heard, valued and appreciated. In life, if people are rude or disrespectful to me, I try to rise above it and perceive it like this: Every human just wants to be loved, and if someone feels they’re not getting that from the world around them, it can manifest as a sense of “false entitlement”, which projects onto others in distorted ways and creates disharmony. Therefore, inclusion isn’t just about acknowledging minorities or addressing bias; it’s about realising that poor behaviour is a reflection of a “lack of inclusion”. This cyclical “cause and effect” is what makes positive inclusion so important at work, at home, in global leadership and in our local community.

Our Female Client Spotlight

The Inspiring Journey of Inclusivity and Authentic Leadership: An Interview with Georgy

Georgy is a visionary entrepreneur and advocate for diversity and inclusion in the professional arena. Influenced by strong female role models, she has carved a niche in business by championing authentic leadership and inclusive practices. Georgy’s journey to become co-owner of a successful nail supplies business showcases a leadership style marked by empathy, openness, and a deep-seated belief in providing equal opportunities for all. Through her work and personal ethos, Georgy embodies the essence of transformational leadership, inspiring many to embrace their authentic selves and support inclusivity in every aspect of life.

1. Is there a female figure who has played a significant role in shaping your life or career?

You can never underestimate the support of someone who loves and supports you regardless of what you do. My mum has always been that person for me, always there to listen and offer support and guidance. My close friend, Shirley, also inspires me. Now in her eighties, she didn’t fit the mould of what was expected. She was a tomboy in a time that didn’t embrace girls being wild and free (climbing trees, playing sports, and getting dirty).

2. What role do you believe leadership plays in driving inclusion and diversity initiatives forward?

Seeing females in leadership roles is incredibly important. It’s important they bring their authentic selves to their roles and not lose their identities along the way. I appreciate women who reveal parts of their lives and personalities and remove the “filters” so other women can relate to and truly connect with what’s real rather than what’s expected.

3. Can you share an example of inclusive practices or initiatives that have made a positive impact on your organisation?

Seeing men having diverse roles is equally important. My husband became my business partner and left his IT position to become a qualified nail technician. We employ women and men in our warehouse. All of our amazing staff work 9:30 am to 2:30 pm to fulfill family obligations, such as school pick-ups. Encouraging the work/life balance is important as time to relax and recoup is often sacrificed. The world is made up of so many different types of people with different experiences to share. When we employ people, there are no restrictions regarding these differences. Like our customers, we love learning about them and what has influenced their lives. Listening brings understanding, compassion, and connectivity.

Looking to add a seasonal touch to your nail art? Explore Georgy’s Nail Shop for an exclusive collection of Easter-inspired products! From pastel polishes to playful bunny decals, The Nail Shop’s Easter Nail Collection has everything you need to celebrate in style. Visit The Nail Shop today and bring the joy of Easter to your nails! 🌼💖

LION Digital Employee Spotlight

Empowerment, Habits, and Leadership: A Journey of Personal and Professional Transformation

In honour of International Women’s Day, we proudly highlight our LION Digital SEO Director Emmy, a detail-oriented Digital Marketing professional specialising in Search Engine Optimisation. Emmy has been a valued member of our Pride since 2021.

Join us as we delve into various themes, illuminating the power of habits, the influence of role models, and the essence of visionary leadership in shaping a more inclusive and equitable world.

1. Can you recall a book that has deeply inspired you on your personal or professional journey?

‘Atomic Habits‘ wasn’t just a book; it was a revelation. Rather than aiming for vague goals, I began focusing on small habits like scheduling “deep work” hours and waking up 30 minutes earlier. This allowed me to start my day with a meditation and prayer routine, making me calmer and more focused, even when faced with unexpected challenges. Now, I approach work with confidence and clarity. As a wife and mother, committing to 10 minutes of daily meditation made me grounded and more present for my family. I can also accomplish more and allocate time by the end of the day to add more self-care habits like yoga, pilates, and preparing meals for multiple days. It’s incredible how these tiny shifts cascaded into such positive change. Now, I’m striving to become a confident leader in my industry, inspiring others to harness the power of habits. My journey continues, one small step at a time!

2. Is there a female figure who has played a significant role in shaping your life or career?

Priyanka Chopra, aka PeeCee. She isn’t just a beauty; she’s a powerhouse of intelligence, confidence, and conviction. I deeply admire how she speaks about gender equality (being a feminist). I loved her explaining the basic difference between “gender equality” and “equality”.

She said, “Physiologically, men and women are different. There is no debate about it. When we talk about equality and opportunity, we talk about cerebral opportunity. We are not saying we want to be able to be like a 200-pound [90kg] man and beat the sh** out of somebody else.”

She went on to say what women mean when they want equality. “To get the job, to be the CEO … nobody should question a woman’s choices or her drive to be someone. So if she is 50, a CEO, and a mother of three, do not question her.”

Her dedication to philanthropy, like being named the Goodwill Ambassador for the UN, helps underprivileged children. Her foundation, called The Priyanka Chopra Foundation for Health and Education, even sponsors 70 children, mostly girls. This motivates me to find ways to contribute to the causes I care about.

Chopra shows us that success doesn’t require negativity (bickering and politicking) but a focus on positive impact and staying true to your values – a powerful message for women everywhere.

3. What role do you believe leadership plays in driving inclusion and diversity initiatives forward?

Leaders are the catalysts for inclusion and diversity initiatives. They set the tone by publicly endorsing these values, holding themselves accountable (“walk the talk” as they say), and communicating the benefits. They build an “inclusive culture” through open communication, bias awareness training, and celebrations. They empower others by offering learning opportunities, creating diverse leadership teams, and recognising inclusive behaviours. Finally, they hold everyone accountable with clear goals, reporting systems, and consequences for violations. Effective leadership makes inclusion and diversity a continuous journey, fostering a thriving organisation.

Our Female Client Spotlight

The Champagne Dame’s Love Affair with this Celebratory Favourite: Kyla Talks Bubbles, Bespoke Events and Breaking Down Barriers

When Dom Pérignon discovered Champagne, he said: “Come quickly – it’s like you’re tasting the stars.” For Kyla Kirkpatrick, the talent and vision behind Emperor, Champagne is the drink of toasts and celebrations, where elegance, sophistication, and desire meet.

Over the years, Kyla became a Champagne educator and started hosting masterclasses all around Australia as the Champagne Dame. In 2017, she founded Emperor Champagne and created the first champagne club in Australia. Kyla now oversees all aspects of the business, from bespoke member events and Champagne selection to recruitment and management of her close-knit team at the Emperor headquarters.

1. Is there a female figure who has played a significant role in shaping your life or career?

The female role model who really inspired me in this industry is the Great Dame of Champagne herself, Madame Clicquot. She was the first global businesswoman of all time, the first woman to export Champagne, clarify Champagne, and take on branding, creating one of the world’s most recognised colours and brands with the iconic Yellow Label Veuve Clicquot. Madame did this at a time when women were not allowed to own bank accounts or run businesses unless their husbands had passed away! Such an inspiration and a fascinating story.

2. What role do you believe leadership plays in driving inclusion and diversity initiatives forward?

Diversity is a choice, and it’s driven from the top down. We have an all-female team at Emperor Champagne, even our warehouse staff are women, and I am very proud of that!

3. Have you encountered any barriers to inclusion in your personal or professional life, and how did you overcome them?

Absolutely! Typically the wine industry is dominated by men, and even more so with alcohol importing. I am one of the few female importers in Australia, and the way I do business is quite different. I am often conducting business with men who have a very different approach to negotiation. I have to remain strong in my approach but loyal to my philosophy of conduct. It may be a longer race this way, but I’m proud of how I operate.

The Emperor team are Champagne lovers and connoisseurs based in Melbourne, Australia, who want to share their obsession with you. Join the revolution and shop where Champagne rules, Emperor Champagne.

LION Digital Employee Spotlight

Joining Our Celebration of Female Colleagues for IWD Week is Mary, Who Thrives on the Feedback of Smaller, More Intimately Supportive Teams

After graduating with a Bachelor of Applied Science in Consumer Studies, Mary ventured into market research and customer loyalty management before developing a passion for geodemographic profiling and website reporting that predates the era of Google Analytics. Following her MBA, she honed her skills in project management and boldly embraced Email Marketing over 5 years ago, never looking back! We are thrilled to have her as a valued member of our Pride.

1. Can you recall a book that has deeply inspired you on your personal or professional journey?

My favourite book as a young girl was “Little Women“. I’ve read it several times, and each time I saw another dimension and element of relevance for that point in my life―so it remains a favourite even now.  I loved how all the March sisters supported each other through their shared and individual challenges and successes despite all being unique characters. I always found this very inspirational and heart-warming.

2. Have you encountered any barriers to inclusion in your personal or professional life, and how did you overcome them?

Building positive, respectful relationships with my co-workers has always been important to me. Professionally speaking, when working in a large company, it can be easy to get lost in the crowd, especially if your manager doesn’t recognise your efforts. For that reason, I’ve found it preferable to work in smaller teams and companies since, by nature, we all have a better sense of connection and how important our efforts are to the success of the company as a whole.

3. Can you share an example of inclusive practices or initiatives that have made a positive impact in your organisation?

I appreciate when a company recognises team member contributions/anniversaries and how it allows other team members to comment and show support. It builds a cohesive and positive environment with authentic human connection. Also, highlighting team members’ traditions (i.e. Christmas in your country) was a great initiative since I joined LION, which gave the season more meaning.

LION Digital has been awarded an exclusive Google Premier Partner status in a thrilling development for our digital marketing agency. This prestigious recognition places LION Digital within the elite top 3% of companies participating in the Google Partners program in Australia. The partnership is a testament to our unwavering commitment to excellence in Google Ads management and its substantial contribution to the digital advertising ecosystem.

Achieving Premier Partner status is not only a hallmark of LION Digital’s expertise in Google Ads, but also an acknowledgement of the consistently high levels of ad spend managed by the agency over a significant period. This achievement underscores LION’s adeptness in leveraging Google Ads to drive client growth and success in the ever-evolving digital space.

Exclusive Benefits for Clients

With this new status, LION Digital unlocks a suite of exclusive Premier Partner benefits strategically designed to enhance the service quality and outcomes for clients. These benefits include:

Advanced Google Ads Support:

As a Premier Partner, LION Digital gains access to a superior level of service from Google, ensuring more responsive and tailored support for advertising campaigns. This means that clients of LION Digital can expect even more efficient and effective management of their Google Ads, leading to improved performance and ROI.

Strategic Growth Opportunities:

The Premier Partner status equips LION Digital with advanced insights, tools, and resources directly sourced from Google. This access facilitates the development of more strategic and impactful advertising campaigns, enabling clients to capitalise on growth opportunities in their respective markets.

Competitive Edge:

Being recognised as a Premier Partner serves as a badge of honour and expertise, distinguishing LION Digital and our clients in a crowded digital marketing marketplace. This status highlights our agency’s top-tier ads expertise and signals to current and prospective clients that they are working with one of the best in the business.

Google’s Suite of Tools and Resources:

Premier Partnership unlocks the door to Google’s extensive and ever-changing library of education and insights, recognition and rewards, access and support. LION Digital will become an important link in the Google chain, gaining access to product certifications, promotional offers and executive experiences.

A Strategic Partnership for Success

This collaboration enables LION to harness the full potential of Google Ads, delivering outstanding results for our clients and setting new benchmarks in the industry.

LION Digital’s achievement comes at a pivotal time for the industry, with a projected $740bn ad spend forecast for 2024. This projection highlights the significant opportunities within the competitive landscape of digital advertising, where excellence in ad management and strategic partnerships like LION and Google are vital for success.
In celebrating this milestone, LION roars its dedication to delivering unparalleled digital marketing services for our valued clients. This recognition is our promise to our clients of continued innovation, strategic growth, and success for your business. If you’d like to find out how this impressive Premier Partnership can ignite your business growth, book a discovery call today and talk to one of our Google Ads experts.

In the rapidly evolving digital landscape, email marketing remains a cornerstone of effective communication and customer engagement strategies. In this article, LION Digital’ CRM and Loyalty Director Luke Crocker will share his specialist knowledge to explain the intricacies of crafting successful email marketing campaigns and automation. Luke demonstrates how the team he leads at LION explores the various stages of email marketing, including awareness, consideration, acquisition, and retention, providing valuable insights for businesses looking to enhance their digital outreach.

The Journey Begins: Raising Brand Awareness

Luke emphasises the importance of a personalised customer journey, from initial brand discovery to their first purchase. The first step in this journey involves capturing potential customers’ attention through compelling website forms. These forms, whether pop-ups, embedded forms, or fly-out forms, offer incentives like discounts or gifts with purchases to encourage email signups. By capturing email, SMS and other crucial customer information, businesses can tailor their communications based on customer preferences right from the start.

Data Capture: The Foundation of Personalisation

A critical aspect of email marketing is the effective capture and utilisation of data. When working with LION Digital clients, Luke incorporates a multi-step form approach that balances the need for low-friction simplicity and detailed information gathering. Starting with basic customer contact details and progressively asking for specific preferences allows for a more personalised communication strategy without overwhelming potential customers.

Engaging the Interested: Moving to Consideration and Acquisition

Once a potential customer joins our LION Digital client’s mailing list, the focus shifts to nurturing that person through targeted email flows and campaigns. Luke outlines several strategies to guide customers through the consideration phase, including a personalised welcome series, browse abandonment flow, and dynamic content blocks based on their preferences. These automated sequences are designed to drive customer action through education and urgency, encouraging customers to make their first purchase.

The Power of Segmentation and Engagement Tracking

A key to effective email marketing is understanding and segmenting your audience, explains Luke. Using tools like Klaviyo, our LION Digital team can segment your business’s audience by initiating and collating email engagement, product interests, stated preferences, and purchase history. This allows for more targeted and relevant communication, increasing the likelihood of conversion and retention.

Retention: Keeping Customers Engaged Post-Purchase

Acquiring a customer is just the beginning. Luke highlights the importance of retention strategies, including the post-purchase flows, targeted cross-sell recommendations, and timely replenishment reminders for consumable products we action for our LION clients. These strategies ensure ongoing engagement, encourage repeat purchases and foster a loyal customer base.

Mastering Email Marketing For Your Business

Luke Crocker sheds light on the sophisticated yet accessible strategies that businesses can employ to maximise their email marketing efforts. From the initial data capture on a website to the nuanced engagement of long-term customers, the journey of email marketing is a testament to the power of personalised communication. Luke’s insights loosely outline our LION Digital roadmap to email marketing success, emphasising the importance of thoughtful engagement and showing considered appreciation at every stage of the customer journey.

This personalised approach to email marketing underscores the dynamic nature of digital marketing and the pivotal role of email communication in building lasting customer relationships. The team at LION Digital excels at customising tailored strategies to help our clients win more customers while successfully growing customer loyalty. If you’d like to learn more about making email and SMS marketing work harder for your business, reach out for a discovery call to discuss your business needs.

Lexer has revolutionised the eCommerce customer journey with its Australian-grown customer data and experience platform supporting many of the world’s most iconic brands. Forged from a deep commitment to resolving customer problems, the Lexer offering aligns with LION Digital’s vision to enable businesses to enhance the customer journey central to their client’s goals.

Effortless Integration, Actionable Insights

Lexer’s CDP is known for its remarkably simple integration process, standing out by intuitively combining, cleansing, standardising, and enriching customer data into a single, actionable view. This streamlined approach not only simplifies data management but also enhances the ability of businesses to engage with their customers in a more personalised and effective manner.

AI-Powered Predictive Analytics

Lexer goes beyond mere data organisation by boosting customer IQ through AI-powered predictive analytics, third-party data enrichment, and targeted customer surveys. These advanced tools give businesses customer insights while simultaneously anticipating their needs and preferences, paving the way for personalised experiences that drive loyalty and sales. Additionally, their platform features Lexi, a generative AI assistant that provides role and goal-relevant insights across all areas of Lexer to help businesses know their customers and grow.

A Catalyst for Customer-Centric Transformation

The world’s great brands are typically built on exceptional customer experiences. Lexer’s platform is designed to transform disconnected data into actionable insights to help businesses overcome the challenges of becoming a customer-centric organisation. A deeper understanding and engagement with your eCommerce customers is vital for business success. Lexer’s comprehensive customer data platform empowers brands to transform customer interactions into meaningful relationships while showcasing tangible business growth.

Comprehensive Support for Every Team

Lexer’s platform is uniquely positioned to support every team within an organisation, making customer data available across all touchpoints. From marketing to retail, customer service to executive decision-making, and IT, Lexer ensures that every department can leverage enriched customer insights for informed engagement and strategic decisions. Compliance and customer data protection are key across so many access points as Lexer works to ensure data security.

Beyond a Vendor: A Partner in Growth

Lexer offers more than just a platform to help businesses overcome the challenge of becoming effectively customer-centric and data-driven. Its professional services act as an extension of your team, helping to fill strategic, analytical, capacity, and IT gaps. The flexibility and quality of Lexer’s services ensure meaningful scalability, supporting your business growth every step of the way.

Lexer’s platform integrates seamlessly with retail tech stacks, making data available across all customer touchpoints and allowing for informed customer insights and engagement. It includes solutions for marketing, clienteling (guiding retail sales associates), and service (combining all customer data and service channels into one streamlined inbox for personalised service).

Proven Impact Through Testimonials

Lexer’s transformative impact is best illustrated through the testimonials of satisfied clients:
Sam Hopgood, Digital Marketing Manager at Rip Curl: “The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it.”
Jeremy Hale, President of Mountain Khakis: “The CDP is solving multiple things for me at the same time. I’m going to know where my customers live, how they transact, what their interests are in my collection.”
Catherine Phuong, CRM Associate Manager at Pierre Fabre: “The platform is very insightful to explore data about our customers, and the follow-up with the Lexer team each week makes it easy to clearly highlight key priorities and recommendations.”

Embrace the Future with Lexer

As retail evolves towards more personalised and data-driven strategies, Lexer helps brands confidently navigate this experience. By choosing Lexer, businesses not only gain access to a powerful platform but also a partner committed to their growth and success in the ever-changing retail landscape.

Through our strategic partnership with Lexer, LION Digital offers a unique opportunity for clients to explore Lexer’s CDP. This collaboration enables a comprehensive review process, provided at no cost, in which LION Digital can demonstrate Lexer’s advanced data platforms using client data to identify tangible growth opportunities. Retailers get to see a live demo with their own data in Lexer’s CDP platform, and the clients who have jumped on board have been deeply impressed to see the insights on their existing customers. Through this partnership, clients are afforded a risk-free glimpse into the future of their business.

Get in Contact with LION Digital

At LION Digital, we only partner with organisations and services that help our clients amplify their offers by delivering highly strategic approaches to driving targeted traffic. We take pride in hand-selecting quality partnerships for our customers so your brand can go from strength to strength. Book a discovery call with us today to discuss your data & CDP requirements.

Leave the lacklustre results behind and go from ordinary to extraordinary today!

This year looks set to send Digital Ad spending into the stratosphere, with a remarkable USD $740 billion forecast for 2024, an increase of $61 billion from last year. A significant portion of this budget is expected to go towards search advertising, which remains the most lucrative segment in the digital advertising space. It’s anticipated that businesses will allocate over $300 billion to search ads, achieving a growth of 10% compared to the previous year.

According to forecasts by Statista, this year is set to break records with an expected increase of $27.4 billion in search ad investments to reach $306.7 billion and contribute 41% of the entire digital ad revenue. The United States is poised to lead the way with $132 billion of the search ad spend, accounting for almost 45% of the year’s total, while China will follow as the second-largest market with $61 billion in spending.

“Given Google’s dominance in the search market and the widespread adoption of its tooling ecosystem, customers will persist in using search engines for brand discovery and product research,” says Robert Munro, Paid Media Director at LION Digital. “Therefore, investing in paid search campaigns remains crucial for allocating media budgets.”

Technology is Set to Heavily Influence the Ever-Changing Digital Marketing Landscape

Despite the impact of social media, influencers, retail media, and advances in artificial intelligence, search ads still hold the crown as the top revenue driver in the digital advertising landscape. The evolution of AI and natural language processing has reshaped the market substantially, contributing to an almost doubled spend from the $167.5 billion investment in 2020 for search advertising.

Mobile advertising is enjoying plenty of growth, with a projected 65% of the overall ad spend at $172.3 billion, while desktop search ads comprise the remaining 35% at $134.4 billion. Video advertising is expected to generate $191 billion, accounting for 25% of the market’s total revenue, closely paralleled by banner ads.

Meanwhile, influencer advertising is set to contribute $35 billion, representing less than 5% of the total market revenue. As digital advertising continues to expand and adapt, the popularity of search ads remains strong.
If you’re interested in tapping into this remarkable growth and want our specialist eCommerce team at LION Digital to craft a tailored blended search strategy that propels your business forward in a challenging market, don’t hesitate to get in touch to schedule a discovery call today!

Reference: Digital advertising spend to hit $740bn in 2024, with search ads dominating

 Incredible day at the Tennis Australia Australian Open to host our first
LION Digital eCommerce Business Leaders event. It was a fantastic opportunity to connect with high-level eCommerce business leaders!

Our super box guests from various industry sectors, along with our esteemed partners preezie, Power Retail, and eStar, got to enjoy a centre-court experience at Rod Laver while discussing business and making valuable new connections in a premium environment.

Thank you to all who attended… Alison Evans John Barkle Sera Volau Tatum Ambler Ryan Fehily Ash Mehta Vince Lebon Rachel Gowland Grant Arnott Jared TellingMichael Tutek and the LION Digital team Leonidas Comino George Sarris Robert Munro Deryll N.

🎄✨ Christmas is here! We are blessed to have such an amazing client roster and feel a sense of accomplishment for helping our clients hit their business goals across 2023 and the growth we managed to achieve.

Our dedicated team put in the lion’s share of effort behind the scenes to ensure our valued clients receive the best-in-class eCommerce marketing services. 
During this festive season, we wish you a very Merry Christmas and a happy and safe New Year. See you all for more success in 2024! 🎁🌟