EOFY Playbook: Why Retention Will Out-Earn Acquisition for AU Ecommerce in FY27
EOFY (End of Financial Year) is the most important sales window on the Australian retail calendar, second only to Black Friday. For established eCommerce brands, the playbook is familiar – more budget pushed into Google and Meta, deeper discounts to move volume, aggressive top-of-funnel pushes to hit revenue targets before June 30. It works. The […]