SEM, or Search Engine Marketing, is the practice of using paid strategies to increase search visibility. SEM is a digital advertising model in which advertisers pay each time a user clicks on one of their online ads. Essentially this is a great tool to help a website increase traffic, conversion rates, and sales for an […]
No doubt, online was a critical channel for Australian shoppers for the festive season in 2020. And now, online shopper engagement is still presenting a strong opportunity for retailers as we head into 2021. Here we share with you data from Australia Post, the results are worth attention as they reinforce the importance of digital […]
Do you find your digital marketing not transparent enough? Have you ever wondered how your agency or internal run campaign is really performing? Are they on track to achieve the desired goals by the end of the week? Month? Quarter? Or are they reporting inaccurate data which is a common occurrence in our industry? At […]
It can be difficult for businesses to know which channel to invest in first, primarily if they focus on running other areas of the company and are not digital marketing experts. In the current economic situation, choosing the right channel is crucial and can make or break most businesses, which means they do not have […]