Month: June 2021

Coming up to the end of the financial year it’s a great time to analyse the past 12 months’ performance, to look for new growth opportunities, and identify any problem areas. When conducting an annual performance review we like to look at overall performance across five key metrics (per channel). Sessions Conversion Rate Transactions Average […]

Is your ROAS strong, but your Ads are running on Brand terms? Have you increased your spending on the Search Channel but Revenue hasn’t grown? Over the past few years when it comes to Online Advertising, on Google, Bing, and Social, there’s been an extremely heavy focus on achieving a high Return On Ad Spend […]