Month: April 2025

What does clearer.io provide in a nutshell? Why would an eCommerce client want to use your services?

“Discover smart growth with clearer.io. In the complex world of eCommerce, we rise above the competition to give you a clearer view.”

Clearer.io is the parent brand behind a collection of powerful, easy-to-integrate eCommerce tools  –  including REVIEWS.io, Influence.io, Boost, Address Validator, Rich Returns, and ViralSweep.

Each app is purpose-built to enhance a different moment in the customer journey,  from product discovery and trust-building to conversion and retention. Whether it’s helping shoppers find the right product, validating addresses at checkout, or creating a smoother return process, our tools work together to unlock smarter growth.

We help brands rise above the noise, optimize performance, and deliver an eCommerce experience that’s both seamless and standout.

What do you do and how do you deliver?

We support eCommerce businesses by improving how their products are found, explored, and purchased. Each of our apps is focused on a core challenge within the shopper journey, from smarter on-site search and personalised recommendations to social proof, referrals, and returns.

Everything is designed to be easy to adopt, integrate, and scale. But what really sets us apart is how we deliver. We don’t just hand over the tools and leave clients to figure things out. We become partners,  working closely with brands to identify their pain points, tailor the right tech stack, and optimize for long-term growth.

Delivery is remote, flexible, and led by real people –  experts who understand both the tech and the commercial realities of eCommerce.

What led to clearer.io being created?

We saw an opportunity in the market: eCommerce teams were working with disconnected tools, struggling to get support, and burning time trying to make things work together. Growth was possible, but unnecessarily hard.

Clearer.io was created to simplify that picture. We brought together a suite of best-in-class apps under one brand, backed by expert guidance, to help brands cut through the noise and get straight to what works.

What aspects of your service suit eCommerce business owners/operators?

• Stronger Discovery: Tools like Boost and REVIEWS.io help customers find what they’re looking for, and trust what they see.
  
• Plug-and-Play Simplicity: Quick to implement and easy to manage. No bloated platforms or long dev cycles.
  
• Optimised Journeys: From first impression to final mile, our apps help refine every key conversion point.
  
• Built to Scale: Ideal for fast-growing, mid-to-large brands looking for efficiency and performance.
  
• Human Support: Every client works with a dedicated partner who understands their business and goals,  not just another support queue.
  

How does clearer.io complement LION’s offering?

LION is exceptional at Digital Transformation & driving high-quality traffic through performance marketing. clearer.io ensures that traffic converts through sharper on-site experiences, smarter product discovery, and seamless customer journeys.

We’re the next step in the funnel. While LION brings the audience, we make sure they stay, shop, and come back. Together, we create a powerful end-to-end growth engine for eCommerce brands, performance marketing and performance experience.

Who have we worked with?

Some of the amazing brands we’ve helped grow include:

• Waterdrop
• Sage and Page 
• Koh
  

Case Study Highlight – Sage and Page
Australian fashion brand Sage and Paige partnered with us to improve how customers navigate and discover products on their Shopify store. By implementing Boost Product Filter & Search, they created a faster, more intuitive shopping experience – especially for customers filtering by size, colour, and price.

The results? A 4x increase in site search usage within just two months. With enhanced filtering, instant search results, and smart merchandising features, Sage and Paige made it easier for shoppers to find what they love, and convert faster.

👉 Read the case study

Why partner with clearer.io?

Discover smart growth with clearer.io.

In the complex world of eCommerce, we rise above the competition to give you a clearer view. Our suite of innovative, easy-to-integrate apps—REVIEWS.io, Influence.io, Boost, Address Validator, Rich Returns, and ViralSweep—helps unlock smarter growth, enhance discovery, and create an optimal eCommerce experience.

• We bring clarity to complexity.
• Our tools deliver tangible impact, not just features.
• You get real support from real people.
• Everything we do is built to drive growth.
• We help you turn your store into a smarter, faster, more trusted place to shop.

In a noisy digital world, clearer.io helps your brand stand out with clearer tools, smarter support, and better results.

Digital marketers commonly consider many granular marketing metrics that reflect most of the indirect campaign success indicators. However, digital marketers and business owners are more concerned with metrics that directly reflect campaign effectiveness, such as ROI (Return on Investment) and ROAS (Return on Advertising Spend).

In this article, we explore marketing ROAS and ROI topics and answer questions such as: What are ROI and ROAS? What are their differences in impact? How do you calculate these advertising performance metrics? Why is it important to measure both ROI and ROAS? If not, when and why should we focus only on one of these metrics?

What is ROI in Marketing?

Return on Investment (ROI) in marketing measures how marketing initiatives that affect profit and revenue growth. Assessing ROI allows for evaluating the overall contribution of marketing efforts or specific campaigns to revenue growth. In a nutshell, it calculates how much revenue every dollar spent, generates.

ROI on marketing investment helps illustrate the effectiveness of marketing costs and drives informed decisions on efficient budget allocation across marketing activities and campaigns. When ROI is clearly defined for each marketing strategy, it helps make strategic decisions toward overall business profitability and how it contributes to increasing revenue.

How to calculate ROI marketing?

Return on Investment is the profit divided by the investment. ROI can be calculated granularly across the digital landscape or by individual activities/channels. 

ROI = (REVENUE – INVESTMENT) / INVESTMENT 

For instance, a business that invested $10,000 in Blended Search Marketing generated a $50,000 return. The Return On Investment is four times or $4 for every dollar invested.

Investment should include Agency Retainer and Ad spend if applicable.

What is ROAS in Marketing?

The return on ad spend (ROAS) metric in marketing measures the revenue generated divided by the investment and it refers to the success of advertising. ROAS measures the effectiveness of ad spend by expressing the marketing campaign’s ability to drive conversions and sales in factual numbers. For businesses, ROAS justifies the budget investment in specific marketing campaigns by highlighting significant outcomes derived from those campaigns.

How to calculate ROAS in digital marketing?

ROAS = REVENUE / AD SPEND 

For example, a business that invested $10,000 in Advertising generated a $50,000 return. The Return On Ad Spend is five times or $5 for every dollar invested.

ROAS vs ROI: Key differences in measurement and impact

From the first outlook, ROI and ROAS are similar metrics. However, there are significant differences:

The most important consideration is that ROAS calculates the return on investment for a specific ad campaign, while ROI measures the total return on the entire investment. Although ROAS calculates how much revenue is generated for every dollar spent on advertising, it is still essential to remember that there are agency service fees, retainers to manage the advertising or marketing team member salaries, marketing software subscription costs, rewards, etc. 

For example, a business spends $10,000 on SMM Advertising plus a $5,000 management retainer to generate $45,000 in Revenue.

ROAS = $45,000 / $10,000 = 4.5

Return On Ad Spend is $4.5 for every dollar spent.

ROI = ($45,000 – $15,000) / $15,000 = 2

Return On (Total) Investment is $2 for every dollar invested.

Since not all marketing expenses are included in measuring it, ROAS almost always being higher than ROI is evident.

Why is it important to measure both ROI & ROAS?

Measuring both ROI & ROAS is important since they’re different by definition and design and depict the view on different scales. ROI provides a broad strategic view of ultimate results after covering all expenses. In contrast, ROAS measures the outputs of an individual ad campaign, which makes it a more tactical metric.

For instance, measuring Return On Ad Spend is prevalent in Search Engine Marketing (SEM/PPC) to demonstrate marketing campaigns’ efficiency and outcomes. However, it’s also critically important to measure Return On Investment to assess the effectiveness of the investments in this channel as a whole, considering all costs that running the SEM campaigns implies. 

When to focus on ROI vs ROAS for business decision-making

ROAS can be focused on when there is an evaluation required for the advertising efficiency, for example channel performance across performance media such as Google Ads or Meta Ads. ROAS can be used to compare campaign performance side by side and make business decisions based on campaign investment.

ROI can be used to understand the full profitability of a campaign, taking into consideration all costs involved. It can be used to understand bottom-line impact and not just revenue generated, as it takes into consideration all costs, fees and operational costs.

It is important to take into consideration both ROAS and ROI when analysing and deciding how the business moves forward with their investment from both these perspectives in order to improve overall marketing efficiency and effectiveness.