Month: May 2025

As eCommerce evolves toward more interactive and custom experiences, Preezie helps brands confidently navigate this transition. Born from a vision to bridge the gap between in-store and online shopping services, Preezie’s platform delivers conversational search, instant answers, tailored recommendations, product comparisons, and personalised sizing advice. Its innovative AI-powered shopping assistant successfully turns browsers into buyers. Now partnering with Preezie, LION Digital helps businesses benefit from conversational commerce capabilities that drive measurable results.

AI-Powered eCommerce Transformation

eCommerce is a very competitive landscape, and exceptional customer experiences are one effective way to differentiate a brand. Preezie’s platform transforms standard online shopping into interactive, personalised journeys and helps businesses strengthen customer trust, improve engagement, and dramatically increase conversions.

Replicating In-Store Service

Preezie’s platform goes beyond traditional search functionality by delivering human-like conversations. Shoppers can ask questions like “What goes with this jacket?” and the shopping assistant will provide accurate sizing and styling advice with AI-driven insights. Offering tailored product recommendations in real time and enabling direct add-to-cart actions from the chat, Preezie helps increase conversion rates by up to 110%. It also leverages cross-sells and dynamic bundling, improving average order value by 7%.

Tailored Support Across the Customer Journey

Preezie supports and guides shoppers every step of the way, from product discovery to final purchase decisions. The AI assistant operates within your tone and guidelines and handles all shopping interactions, including FAQs, shipping, and returns inquiries. It provides real-time support, reducing service tickets and call centre traffic and freeing staff for high-value tasks.

Quick Start and Seamless Integration

Preezie’s AI shopping assistant offers a straightforward setup, requiring no developer assistance. The platform automatically scrapes product data, maps attributes, applies brand styling, and implements guardrails to launch your AI assistant as quickly as possible. It integrates directly with your existing tech stack, whether you’re using Shopify, Magento, BigCommerce, or a custom solution.

You can customise and optimise AI shopping assistant responses to suit your business goals. Detailed analytics from chat transcripts help uncover valuable shopper intent, pain points, and trends to inform broader marketing strategies and ensure revenue growth.

Proven Impact with Real Success Stories

Preezie’s powerful effect is best demonstrated through the success of Blue Bungalow, one of Australia’s leading fashion retailers. They wanted to replicate their personalised in-store shopping experience online, help shoppers navigate a vast catalogue easily. They needed a solution that would reduce pressure on support teams and find relevant product alternatives quicker, eliminating endless browsing.

Blue Bungalow achieved all that and even more by implementing Preezie’s conversational AI assistant. The results speak volumes:

• Time spent on site doubled
• Add-to-cart rate is up by 40%
• Conversion rate increased by 85% to 110%
• Average order value rose by 7%.

Rafaëlle Champagne, eCommerce Manager at Blue Bungalow, was impressed by the stats and Preezie’s capabilities, remarking: “You can shop our whole website without ever leaving the homepage!” And that’s an accurate description of how Preezie can transform your online store.

Enhancing LION Digital’s Services with AI Technology

LION Digital’s strategic partnership with Preezie offers a unique opportunity for clients to enhance their eCommerce experience with innovative AI-powered tools. You’ll gain access to a powerful platform that delivers:

• Fast deployment with automated setup.
• Instant personalisation through AI-driven sizing, styling, and product recommendations.
• Proven double-digit lifts in conversion rates.
• 24/7 automated support that slashes support tickets.
• Actionable shopper insights to fuel targeted optimisations.
• Seamless, brand-safe integration across all major eCommerce platforms.

While LION Digital excels at building and optimising stores, running multi-channel campaigns, fine-tuning UX, and driving targeted traffic to your store, Preezie seamlessly integrates to capture those visitors and turn them into buyers.

Together, we deliver measurable uplift across lead generation, on-site engagement, and post-purchase satisfaction, driving revenue growth for medium and large eCommerce businesses.

Contact LION Digital to Boost Your Revenue Growth

At LION Digital, we pride ourselves on hand-selecting quality partners that can amplify our customers’ performance. Our collaboration with Preezie is your chance to increase traffic acquisition and transform it into conversion growth. 

Contact LION Digital today to schedule your personalised consultation. Our team of eCommerce specialists will evaluate your current setup and identify key opportunity areas where conversational AI can drive immediate impact for your brand.

Take the next step in your digital commerce evolution and see how AI-powered shopping assistance can enhance your customer experience, boost conversion rates, and increase average order values across your entire product catalogue.

Digital marketing success for eCommerce relies on accurate measurement and optimisation of marketing initiatives. Marketers use a long list of metrics and calculations to track and drive marketing efficacy, although the main goal is always the same: driving revenue. At the same time, two metrics, ROAS and MER, have recently dominated strategic decision-making in measuring and optimising growth.

The Marketing Efficiency Ratio (MER) and Return on Ad Spend (ROAS) each offer a unique lens for evaluating marketing performance. These metrics help you measure the effectiveness of your advertising efforts and make smarter strategic and tactical decisions across channels. While they serve different purposes, MER and ROAS may seem similar, so it’s easy to get confused about which one to use. That’s why understanding when and how to apply each metric is essential in the path of driving growth.

This article will define MER and ROAS in marketing, consider their principal differences, and clarify when and why Marketing Efficiency Ratios vs Return on Ad Spend should be used.  

What is MER (Marketing Efficiency Ratio) in marketing?

MER (Marketing Efficiency Ratio, sometimes called “Media Efficiency Ratio”) is the highest-level blended metric related to marketing performance, providing a holistic view across all channels. By definition, the primary meaning of MER in marketing is to express marketing efficiency on a business scale and not be limited to a separate marketing campaign scale. MER is a holistic metric for the overall strategy taken care of at the CMO level.

How to calculate MER?

MER metric evaluates overall marketing efficiency by comparing total revenue generated from all marketing efforts against the business’s total marketing expenses, including marketing costs. Therefore, the calculation of the Marketing Efficiency Ratio could be done by dividing the total revenue generated by marketing by the total spend on marketing channels involved in developing this revenue:

MER = TOTAL MARKETING REVENUE / TOTAL MARKETING SPEND

For instance, a business that invested $100,000 in all digital marketing channels, including but not limited to social media and email, generated a $500,000 return. The Marketing Efficiency Ratio is equal to five, or $5 for every dollar invested. 

What is ROAS (Return on Ad Spend) in marketing?

ROAS is a lower-level granular metric that provides an overview of marketing efficiency on a channel, campaign, specific format, or whatever scale you prefer. The meaning of the ROAS for eCommerce marketing is highlighting short-term performance and profitability by demonstrating the immediate revenue generated for each dollar spent on a specific campaign or channel. 

ROAS calculation for paid ads

ROAS (Return on Ad Spend) measures the revenue generated per dollar spent on a specific marketing unit. To calculate ROAS in marketing, simply divide the revenue generated by a single Paid channel or campaign by the total ad spend of the same channel or campaign:

ROAS = TOTAL AD CAMPAIGN REVENUE / TOTAL AD CAMPAIGN SPEND 

For instance, a business that invested $20,000 in Ads on Amazon generated a $100,000 return. The Return On Ad Spend is five or $5 for every dollar invested.

Difference between ROAS vs MER

By now, the difference between MER and ROAS should be evident. To sum up:

When to Use MER vs ROAS

The advantage of using MER is its simplicity in quickly assessing the financial health of marketing efforts. MER could be applied in decision-making when the marketing budget is tight; there is a need to highlight results for investors or evaluate choices applied throughout omnichannel campaigns, such as changing the messaging, launching an initiative to a new audience, rebranding, or expanding to a new market. MER may help you to understand whether the exact change made across all channels actually impacted the results on the business scale. MER is better when scaling brand, evaluating blended performance or working with hard-to-attribute channels such as social media influencers or email. 

However, ROAS would help when you need to zoom in to determine what impact those changes made to separate channels and which channels reacted the best to the experiments. Thus, if you need to enhance campaign performance by uncovering trends and opportunities, optimising the budget allocation relying on concrete data, or achieving better results by focusing the resources on the best-performing campaigns, ROAS is your metric. It is indispensable when testing ad creatives, managing search engine marketing and social ad campaigns, and operating on a tight budget.

Developing proficiency in both metrics allows businesses to balance short-term marketing wins and long-term revenue increases. If you need help choosing the right metrics applicable to your business processes, LION’ seasoned eCommerce digital marketing consultants would guide you on this path.

Want more sales on Amazon? It starts with showing up where people are ready to buy. 

Selling on Amazon is becoming more and more competitive; just having a product for sale is no longer enough to succeed. You need to find a way to stand out in crowded markets. This involves leveraging Amazon SEO to make your a product listings rise to the top of Amazon’s search results.
This guide covers how Amazon search engine optimisation works, as well as the ranking factors, and actionable Amazon SEO strategies to grow your rankings, find more customers, and grow sales. Are you ready to accelerate your revenue growth on Amazon? Read on.

What Is Amazon SEO & Why Does It Matter?

In contrast to Google, Amazon’s A9 search ranking algorithm favours hyper-relevancy and sales velocity. 

In an environment where millions of products are vying for attention, learning the art and science of Amazon search engine optimisation is fundamental to boosting traffic and conversions on the world’s largest buyer search engine. No matter whether you’re a new seller or an established brand, you need to understand Amazon seller SEO strategies in order to drive organic traffic and sales.

Let’s start with the meaning of Amazon search engine optimisation, the Amazon search ranking methodology and useful techniques to raise your Amazon SEO ranking for best profit potential.

How Amazon’s Search Engine Works

The A9 algorithm from Amazon determines what products show up in search results based on relevancy and performance. While Google uses backlinks and domain authority, Amazon A9 relies on:

• Keywords: Titles, bullet points, Amazon page meta descriptions and meta titles, and backend search terms.
• Sales Performance: Best-selling products generally rank higher.
• Customer Experience: Reviews, ratings, and fulfilment method also impact ranking.

In order to maximise your income on Amazon, you need to analyse your sales performance and optimise your listing keywords for SEO. Engaging the services of an Amazon SEO company will help you develop a better strategy for ranking higher in the Amazon search results, thus giving you significantly more visibility.

Key Elements of Amazon SEO Optimisation

Your success selling on Amazon relies on three significant aspects: market keyword research, competitive pricing, and product listing information.

1. Keyword Optimisation

Keywords are the foundation of an Amazon SEO strategy. As an Amazon seller it’s crucial you discover and optimise for the most searched terms on Amazon — for your particular product niche.

Where to include keywords:

• Product Title: Include primary keywords naturally.
• Bullet Points: Highlight key features using primary and secondary keywords.
• Description: Reinforce benefits and strategically use keywords throughout.
• Backend Search Terms: Add hidden keywords for targeted visibility.

2. Product Listings Optimisation

A well-optimised product listing includes:

• High-Quality Images: Clear, professional photos with engaging graphics improve click-through rates and conversion.
• Compelling Titles: Make your titles highly benefit focused while also using Amazon SEO keywords naturally.
• Bullet Points & Descriptions: Use engaging, keyword-rich content that highlights benefits and addresses buyer objections.
• Enhanced Brand Content (A+ Content): Improves conversion rates and brand trust.

3. Pricing & Competitor Analysis

Price is important to Amazon buyers. Pricing and competitor analysis involves examining your competitors’ pricing strategies to ensure your products are competitively priced while maximising profitability.

Amazon Buy Box & Pricing

The Buy Box is a crucial element for driving sales on Amazon. It’s the box on a product page where customers can easily click “Add to Cart” or “Buy Now.” Winning the Buy Box means your product is the default option for buyers, giving you a much higher chance of making a sale. If you’re not featured in the Buy Box, your chances of generating sales are significantly reduced, as most customers tend to purchase from the seller displayed there.

The Buy Box algorithm takes into account price, seller performance metrics, seller fulfilment method (FBA vs. FBM), and seller inventory. If your product is priced higher than your competition’s product with similar ratings and fulfilment method, your odds of winning the Buy Box go down. Regular price optimisation becomes an essential rather than an option.

Dynamic Pricing Strategies for Higher Rankings

To maximise visibility and conversions, consider these pricing strategies:

• Rule-Based Repricing: Adjusts prices according to seller-defined parameters, hence enabling price competition without actively controlling the process.
• AI-Driven Repricing: Optimises pricing using machine learning depending on current data.
  Value-Based Pricing:  Rather than competing only on price, use its higher premium by emphasising the quality, features, or bundled services.
• Brand Registry: Using Amazon Brand Registry you can have more control of your listing and limit other buying options from competitors.

Through thoughtful analysis of competing prices, revising your pricing model, and utilising repricing systems, you can improve your Amazon search ranking and sell as much as possible.

Amazon SEO Strategies for Higher Rankings

By conducting thorough competitor pricing analysis, adjusting your pricing strategy, and utilising the right repricing tools, you can unlock the full potential of your Amazon account and maximise sales.

1. Increase Sales Velocity: The Fastest Way to Rank Higher

Amazon’s algorithm plays a key role in determining which products are displayed first. Sale velocity refers to surpassing sales targets, but achieving them within a shorter time frame.

Methods to Enhance Sales Velocity:

• PPC for Amazon: Use Amazon SEO services like Sponsored Products and Sponsored Brands to drive traffic.
• Coupons and Lightning Deals: These discounts increase sales volume tremendously.
• Optimised Listings: The higher your listing, the better your chances of conversion.

More sales → Higher ranking → More visibility → Even more sales.

2. Improve Click-Through Rate (CTR): Winning More Clicks

Irrespective of how well your product is performing in search rankings, a click will only be guaranteed if the item is eye-catching. The factors that influence CTR comprise of:

• Titles crafted around and emphasising benefits
• Professional images (use your main image strategically to catch buyers attention and entice a click)
• Pricing that aligns with the rest of the market
• Have a review generation strategy in place to increase to quality and quantity of your Amazon reviews. 

If your click through rate (CTR) is low it signals enough activity to Amazon that customers are not interested and they will lower your ranking.

3. Enhance Conversion Rate (CVR): Turning Clicks Into Sales

High conversions tell Amazon that your product is relevant and valuable, leading to better rankings.

Amazon SEO Tips to Improve CVR:

• Encourage Reviews: More positive reviews increase trust and conversions.
• Fast, Reliable Shipping: Products with Fulfillment by Amazon (FBA) often convert better due to Prime eligibility.
• Answer Customer Questions: Addressing common concerns helps build confidence in your product.

4. Utilise Amazon Advertising: Paid Strategies for SEO Boost

While organic rankings are desirable, Amazon PPC ads can be important for allowing product visibility. And utilising Amazon SEO services such as Sponsored Products or Display Ads can allow new products to find traction.

Best Practices for Amazon Advertising:

• Target High-Intent Keywords: Focus on keywords with strong buying intent.
• Optimise Ad Copy: Clear, concise messaging improves click-through rates.
• Adjust Bids Dynamically: Monitor ad performance and optimise based on ROI.

5. Monitor & Adjust: The Key to Long-Term Success

Amazon SEO isn’t a set-it-and-forget-it process. Regular monitoring is essential to maintain high rankings.

What to Track:

• Keyword Rankings: Are your products ranking for high-traffic terms?
• Sales Performance: Are certain products underperforming?
• Competitor Changes: Has a competitor lowered prices or optimised their listing? Or perhaps there are new competitors entering the market.

Using Amazon SEO tools to track data and adjust strategies ensures sustained growth.

Drive More Sales with Amazon SEO

Understanding SEO marketing on Amazon offers the seller a higher chance of gaining visibility and being able to sell. Mastering Amazon SEO, properly crafted product listings, Amazon SEO marketing instruments, and competitive pricing enables the seller to draw in customers and drive more revenue. You need to change your strategies, conduct keyword research, and optimise listings constantly to maintain competitiveness.

If you are ready to maximise your sales and visibility potential, let the experts help. Visit LION Digital and explore our Amazon Marketing Services to help take your Amazon business to the next level.

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