The way people search online is changing with the incorporation of AI. And fast. With Google’s Search Generative Experience, Microsoft Copilot, and other AI-first search tools, users don’t just want links anymore. They want answers they can trust, often delivered directly by AI.
So much, in fact, that we are now preparing businesses for ‘Agentic Commerce’ where AI is independent, searching and driving decisions based on the goals provided, for example, ‘find me the cheapest ….’
This paradigm shifts interactions from a user navigating a Retailer’s website, or a series of search results, to autonomous agent-to-agent discussions, without or with very little human input.
For customers, this means a more personalised, goal-driven shopping experience, where AI agents handle the complex steps of buying.
For retail brands, this demands the adaptation to Agentic Commerce, which means traditional SEO methods are no longer enough. You need authority, technical readiness, and content AI can easily understand at scale, as well as the ability to convert customers at the highest rate possible.
And that’s precisely why we built SCOPE AI – LION Digital’s service suite that replaces traditional SEO by adding and enriching every capability needed to overcome technical performance hurdles and dominate both search and AI-driven discovery.
How does it work?
SCOPE AI is our approach to SEO, On-Site technical best practices and AI search readiness, built around five key pillars that drive search authority, user engagement, and discoverability.
For each pillar, we assign a score and provide clear recommendations, so you always know where your SEARCH stands and how to improve it.
The five pillars of SCOPE are:
Social Proof – Your reputation signals and brand authority in the broader digital ecosystem.
Search engines and AI models increasingly rely on external trust signals to determine authority. This includes third-party reviews, mentions on reputable sites, and brand sentiment.
We analyse:
- Visibility and sentiment across key platforms
- Branded search presence and schema
- Comparative strength versus competitors
Content – How effectively your content matches intent, engages users, and demonstrates expertise.
High-ranking content in the AI era is well-structured, authoritative, and intent-driven. We evaluate whether your content:
- Starts with Total Market Keyword research to understand the market and the opportunity.
- Targets the right keywords for commercial impact
- Aligns with user intent (transactional, informational, navigational)
- Incorporates structured elements such as FAQs and schema
- Uses internal linking to strengthen topic authority
- Is regularly updated and remains relevant
Optimisation – The technical strength of your site and readiness for AI indexing.
Even the best content cannot perform without strong technical SEO. We assess:
- eCommerce architecture to ensure we are discoverable (aligned to Total market research)
- Crawlability and indexation
- Schema implementation and accuracy
- Core Web Vitals across devices
- AI readiness (e.g. LLM.txt configuration)
- Critical error resolution (404s, redirect chains, mobile issues)
Performance – The commercial and traffic outcomes from your organic search activity.
We measure the business impact of your SEO investment by tracking:
- Top-performing pages and keyword trends
- Balance between branded and non-branded traffic
- Conversion rate optimisation and revenue attribution
- Visibility growth over time
This ensures we are not just driving traffic, but the right traffic.
Experience – The on-site journey that turns visits into conversions.
Search engines reward sites that users enjoy and engage with. We evaluate:
- Conversion rate test and learn, including behavioural mapping
- Engagement metrics such as bounce rate and scroll depth
- CTA placement and journey alignment
- Mobile responsiveness and accessibility
- Page structure and conversion-focused design
A positive user experience supports both human decision-making and AI ranking signals.
We feed these insights into our proprietary AI agent that creates content with SCOPE as it’s guideline:
Feed into proprietary AI agent:
With SCOPE, you don’t just get advice – we implement everything for you, from AI-friendly content to site architecture improvements and technical optimisations, ensuring your brand is fully ready for both human and AI-driven discovery.
Volume of Content: Craft AI-Friendly, Intent-Driven Copy
Keyword-stuffed content isn’t enough anymore. AI and modern search engines reward content that is structured, authoritative, and matches user intent.
We produce content that:
- Aligns with the market through Total Market keyword research
- Targets the right commercial keywords
- Aligns with transactional, informational, or navigational intent
- Uses structured elements like FAQs and schema
- Employs internal linking to build topic authority
- Alights to eCommerce architecture (site architecture) to ensure full discoverability
- Stays fresh and relevant
Well-crafted content ensures your brand is a go-to resource for both people and AI systems.
Experience: Make Visitors (and AI) Stay and Convert
AI is now factoring in user engagement signals, like how real people interact with your site. We assess:
- Bounce rate and scroll depth
- CTA placement and alignment with the user journey
- Mobile responsiveness and accessibility
- Page structure and conversion rate focused design
A positive experience benefits both humans and AI, boosting your visibility and conversions simultaneously.
Why SCOPE AI Matters
Traditional “page 1 rankings” are no longer enough. To stay ahead, you must:
- Build for Agentic Commerce. Agent to Customer and Agent to Agent interactions.
- Build authority AI can recognise and cite
- Ensure your site is technically optimised for AI crawling
- Structure content to satisfy human and machine intent through Total Market research
- Focus on measurable business outcomes, conversion, not just traffic
SCOPE bridges performance marketing, brand storytelling, and AI search readiness into a single strategy that future-proofs your Search.
Why LION Digital is Ahead of the Curve
With decades of digital marketing experience, LION Digital combines creativity, data, and performance expertise. Our cross-functional teams of SEO, content, UX, and development specialists already collaborate seamlessly, and they don’t just strategise – they implement, optimising every aspect of a brand’s digital presence.
SCOPE AI formalises this approach into a methodology designed for the AI-first search era, helping brands dominate visibility in 2025 and beyond.
