Author: Jay

Black Friday and Cyber Monday (BFCM) have come and gone, leaving retailers and merchants across the globe reflecting on their results. Whether your brand experienced record-breaking sales or fell short of expectations, now is the time to focus on capitalising on the rest of 2024 and laying the foundation for a strong start to 2025.
For businesses generating over $5 million in annual revenue, achieving sustained success requires more than just seasonal promotions. It’s about partnering with the right experts who can drive long-term growth and unlock your full potential.

Unlock Year-Round Growth with LION Digital’s Post-BFCM Expertise

At LION Digital, we’re not just another marketing agency—we’re a true eCommerce-focused partner with the credentials and experience to deliver impactful results. As Shopify Plus Partners, Klaviyo Elite Master Partners, and Google Premier Partners, we bring a wealth of expertise to every multichannel project we undertake.
With nearly two decades of experience, we have a track record of helping brands achieve a consistent return on investment (ROI) of 20 to 40 times. Our team understands the intricacies of digital marketing and specialises in designing strategies that fuel sustainable growth for ambitious businesses just like yours – focusing on turning BFCM momentum into a year-round advantage.

What’s Going to Be Big for 2025?

Earning shopper loyalty will make or break your brand, with online retail trends dominated by a list of buyer demands. Technology consultancy Restive’s predictions for 2025 eCommerce shopping trends in Australia say online shoppers prioritise convenience, personalisation, and streamlined shopping experiences. This puts an emphasis on seamless checkout, data-driven segmentation, sustainability, and omnichannel integration throughout the customer journey.

Proactive Strategy Drives Long-Term Success

At LION Digital, we take a proactive, data-driven approach to your marketing strategy. We don’t wait for success to happen; instead, we leverage proven methodologies and innovative practices to design campaigns that are planned months in advance and optimised in real time. Here’s how we help you build impactful campaigns that resonate with your audience and stand out amidst the holiday noise:

Veteran Head of Client Success: Leverage 20 years of agency and digital experience, through one of the most senior Account Director teams who act as your trusted advisor and digital strategist.

Data-Driven Strategy: LION takes a metrics-focused approach, identifying what worked and what didn’t work during BFCM to create campaigns that resonate with targeted audiences.

Global Market Expertise: With experience in 14 different international markets, LION understands the nuances of localising campaigns, whether it’s adjusting for UK vs US audiences or understanding how cultural trends impact purchasing behaviours.

Cohesive, Multi-Channel Campaigns: LION goes beyond paid ads to offer integrated strategies across SEO, SMS, email, and social media, ensuring all touchpoints are optimised to convert.

eCommerce & Retail Specialisation: With deep expertise in eCommerce and a founder with hands-on retail experience, we develop strategies that maximise the impact of key retail opportunities while driving consistent, year-round growth. Our team designs tailored campaigns that engage your audience and leverage proven methodologies and industry best practices for sustained success.

Ensure Your Website is Fully Optimised for Successful Conversions & Seamless Sales

A seamless user experience starts with a high-performance website. With 90% of eCommerce sites failing core web vitals, your site might be losing potential sales. Our Technical Director can help you resolve these issues and ensure your website performs at its best for both SEO and customer conversion. Don’t let poor performance hinder your success – reach out now to start improving your site’s user experience.

Sustainability and Responsibility: Key Drivers of Consumer Loyalty

Sustainability isn’t just a buzzword for eco-warriors anymore. It’s the conscious choice to shop mindfully, considering the planet we live on. Shoppers aren’t just focused on the products needing to be environmentally aware; it’s the materials, the packaging, the logistics, and the partners and their relative footprints. The re-Commerce (repair, recycle, reuse, resell) market is becoming big business, with our country’s used-items economy valued at over $60 billion and 58% of Australian consumers frequently buying secondhand goods.

Likewise, the most durable eCommerce marketing campaigns include key elements such as transparency, collaboration, education, customer value marketing, and consumer-focused innovation.

One example of a forward-thinking partner we work with is Try With Mirra, an innovative Shopify app that enables eCommerce fashion, swimwear, and accessories brands to offer a unique “Try Before You Buy” experience. This service allows customers to try on products at home before committing to a purchase, enhancing satisfaction and reducing returns.

Partnering with LION Digital ensures that your marketing reflects sustainable practices and meets the needs of today’s environmentally aware shoppers, driving long-term growth and success.

Structured Project Planning & Reporting Across Multichannel Environments

Our Quarterly Business Reviews (QBRs) leverage our Lion View Dashboard to deliver comprehensive, cross-channel insights into your marketing performance. This tool consolidates data from SEO, paid media, social media, CRO, and email marketing, providing a holistic view of growth opportunities. We dedicate significant time to these reviews, uncovering actionable insights like a $3 million annual email revenue opportunity for a client. The process includes detailed marketing calendar planning and allocating guaranteed hours to key channels, ensuring your campaigns stay on track. By combining the power of the Lion View Dashboard with our expertise, we provide the clarity and strategy needed to drive measurable, sustainable results for your business.

Get Your Email Marketing On Track Early to Build Customer Loyalty in Time

Ready to boost your Revenue? Customer Relationship Management (CRM) offers a variety of strategies for eCommerce businesses aiming to boost profitability throughout the year. At LION Digital, we help businesses leverage automation and segmentation for highly targeted email and SMS campaigns, optimise product recommendations, and craft personalised content to drive engagement and conversions. Using these strategies effectively can uncover significant growth potential, such as a $7.2 million missed revenue opportunity identified for one of our clients through advanced data analysis.

The most successful campaigns utilise real-time data to adjust campaigns quickly, enabling businesses to react dynamically to customer behaviour. Our cross-channel approach drives higher retention and increased conversions, especially during crucial periods like BFCM.

To maintain momentum year-round, talk to our Email Marketing team about specific tactics, such as inventory management, timing of offers, and post-BFCM customer engagement strategies.

Maximise Your Sales Strategy for Year-Round Success

Ready to unlock your brand’s potential for 2025? Whether your BFCM performance highlighted strengths to build on or areas to address, our multichannel approach ensures every part of your marketing ecosystem works harmoniously. From optimising email campaigns to enhancing your SEO strategy and running targeted ads, we focus on driving measurable outcomes for your business.

Our bespoke solutions are tailored to your goals, helping you:

• Reach new audiences and expand your market share.
• Increase conversion rates through personalised strategies.
• Build stronger customer loyalty with data-driven insights.

To domain or subdomain? That is the question: As your eCommerce business grows or explores new markets, expanding your website’s content categories and assessing your site’s informational architecture can be exciting—but it also raises a key question: should this new content sit on your main domain or a subdomain? There isn’t a one-size-fits-all answer; it depends on your business needs, competitive landscape, and digital strategy. In this article, LION Digital dives into how running Google Ads on subdomains can impact campaign performance, weighing the pros, cons, and tactics for maximising your ad results while avoiding potential risks.

What is a Subdomain?

There are 3 fundamental parts in each URL:

1. Top-Level Domain or TLD: This is the extension at the end of any website URL, such as .com, .net, .org. It’s the highest level in the Domain Name System hierarchy after the root domain. It includes familiar endings like country codes (.au, .uk, .nz, .us) and specific-use types (.gov, .edu). These TLDs help categorise websites, giving clues about their origin or purpose, which is worth considering when structuring a domain strategy for SEO and ads.  
2. Second-Level Domain or SLD: This is where brands showcase their identity. It’s the creative part of the URL, typically featuring a brand’s name or something unique to them. For example, “Nike” in nike.com or “Starbucks” in starbucks.com.au. The SLD is a powerful branding tool that makes the website easily recognisable and memorable, helping to establish an online presence that users can instantly identify.
3. Subdomain: This part appears before the main domain name in the URL, helping to organise and separate content. It’s like the “shop” in shop.starbucks.com.au, setting apart site sections for specific functions. Businesses often use subdomains to create distinct areas tailored to different goals, making navigation easier and enhancing the user experience. They’re a flexible way to segment content while maintaining brand identity. 

Using a subdomain is a smart way to create distinct sections within a website, helping businesses separate specific areas for different purposes. This setup aligns sections with business goals, enhances user experience, and keeps content organised. For example, eCommerce brands might use subdomains for areas like a customer portal, blog, or online store, ensuring smooth navigation without cluttering the main site.

Subdomain or Subfolder (Subdirectory): Which is Better?

The important thing to remember is the difference between a subdomain and a subfolder, otherwise known as a subdirectory. If “shop” in shop.starbucks.com.au is a subdomain, “about-us” in starbucks.com.au/about-us is a subfolder or subdirectory. In a URL, subdirectories come after the main domain (like example.com/blog), while subdomains appear before (like blog.example.com). 

A subdirectory is part of the main domain, so search engines treat it as part of the same site. However, it’s important to note that subdomains are seen as separate entities by search engines, giving them independent identities. This distinction influences how search engines process and rank content on each, impacting SEO strategy.

Google Ads on Subdomains

To gauge the impact of subdomains on search engine marketing, it’s essential to look at SEO together with Google Ads strategy.

Here, we’ll break down the potential benefits of running Google Ads on a subdomain, including situations where this approach can enhance campaign performance. We’ll also look at the possible drawbacks, from campaign outcomes to broader SEO implications, along with strategies to reduce any risks.

How Subdomains Can Be Good for SEM?

1. Relevance and Quality Score: If your SEM campaign targets a subdomain that closely aligns with ad content and keywords, it can boost your Google Ads Quality Score. This relevance can lead to better ad placements and potentially lower costs per click, making campaigns more efficient and cost-effective.
2. User Experience: Subdomains let you create a focused, user-friendly setup. For instance, if the main site covers general content, a subdomain can tailor experiences for a niche audience or product line—often boosting conversions. 
3. SEO Considerations: Google treats subdomains as separate sites, so using one for ads can be helpful when keywords and audiences differ significantly. However, because of this separation, poor management could risk lowering your main domain’s authority and diluting SEO.  
4. Brand Perception: Subdomains help organise and segment content, improving navigation and professionalism. This structure can positively impact user experience and Google Ads performance, including Ads Quality Scores and costs.
5. Targeting Foreign Markets: Using a market.domain.com (us.liondigital.com) structure is great for targeting multiple markets. With this approach, English language nuances for spelling or keywords can be addressed EG Flashlight vs Torches. Many international brands use this strategy to improve site organisation while catering for the consumer and aligning the way they search with Googles guidelines.

Why Subdomains May Be Bad for SEM?

1. Separate Domain Authority and SEO efforts: Subdomains are treated as standalone sites by search engines, meaning any SEO work you do for your main domain won’t help your subdomain and vice versa. This separation can damage the Quality Score for Google Ads, leading to higher costs per click. The Quality Score is a main predictor of the Google Ads campaign ranking, and its decrease will result in higher cost per click (CPC). To maintain a subdomain’s Quality Score comparable to the main domain, you’ll need to invest significantly in SEO for each subdomain, which can strain your marketing budget.    
2. User Mistrust and Confusion: Having multiple subdomains can confuse users, especially if branding and navigation aren’t consistent. If someone clicks on an ad and is taken to an unexpected URL structure, they may lose trust in your brand, leading to higher bounce rates and lower conversions. Over time, this can negatively impact your Google Ads Quality Score, damage ad performance, and increase costs.
3. Ad Irrelevance and Quality Score: If your subdomain lacks the authority or relevant well-optimised content that matches your main domain, it can lower your Google Ads Quality Score. As the SEM campaign attached to the subdomain is not aligned with the main domain’s authority, this misalignment reduces ad visibility and drives up costs, making your campaigns less effective. 
4. Tracking Complications: Running Google Ads on subdomains can complicate tracking by creating accuracy difficulties that can impact attributing traffic and conversions. Data gaps may arise, especially when using remarketing tags across the main domain and its subdomains, making it harder to assess campaign performance accurately.

Short Tips on Running SEM on Subdomains

Wrapping up the items above to watch out for, at LION Digital, we recommend running search ads on your primary domain when possible. This ensures you leverage your established domain authority, developed user experience, and data and analytics infrastructure.

However, you do need to use subdomains, here are some key strategies to minimise the potential negative impacts of running SEM on subdomains:

1. Ensure Relevance: Keep content on your subdomain relevant and closely aligned with your targeting ads and keywords. This helps maintain the Quality Score and ad performance at an acceptable level. 
2. Consistent Branding: To create a seamless experience, maintain consistent branding—visual elements, navigation, and overall user experience—across your main domain and subdomains. The user needs to be certain that the page they land on is trustworthy, and the final destination needs to be clear and aligned. 
3. Appropriate Linking: Ensure your subdomains are correctly linked to your main site to improve navigation and indexing. This improves user navigation from the main domain to the subdomains and can help search engines crawl and index your site as a whole.
4. Constant Performance Monitoring: Regularly track metrics related to the subdomains, like click-through rates (CTR), conversions and user behaviour to refine your approach. Don’t forget to add the subdomains to Google Analytics for marketing analytics​.
5. SEO Best Practices: Treat your subdomains with the same care as your main domain. Invest in SEO best practices to boost their authority and improve ad performance. This includes meta tag optimisation, using relevant keywords, building high-quality backlink profiles, and more. These practices increase the subdomain authority and affect the performance and costs of Google Ads through the Quality Score.
6. Advanced User Experience: To enhance user satisfaction, prioritise fast loading times, mobile optimisation, and intuitive navigation. A good user experience can lead to higher conversion rates and lower costs when running SEM campaigns on subdomains.
7. Test and Iterate: Rely on data-driven decisions, not just guesswork. If you think something is working, always double-check it. Use A/B testing to optimise ads and landing pages continually. Continuously test different ad copies, landing pages, and strategies. Never rely only on gut feeling; always try to make data-driven decisions.

Connect with our specialist eCommerce team at LION Digital to craft a tailored SEM, SEO, or blended search strategy that drives your business forward. Schedule a discovery call today!

In today’s digital-first economy, strategic brand growth is often driven by expanding into international markets. Global-e is a leading cross-border eCommerce platform that helps small to large businesses expand globally by localising customer experiences and tailoring solutions, such as global payments, logistics, and marketing, with data-driven insights. 

Our recent partnership with Global-e cements our dedication to expanding our reach along with that of our clients. As LION Digital is currently servicing clients in 14 global markets, including Australia, New Zealand, the United States, the UK, Canada, and Japan, our multichannel eCommerce digital marketing agency has proven strategies for international growth.

Driving International eCommerce Success with Global-e and LION Digital

More than just a tech provider, Global-e delivers full-service solutions, offering tailored geocentric retail strategies, tools and techniques for international success. 

As Raj Mukherjee, Global-e Partnership Manager Asia-Pacific, explains, “Global-e provides everything that a brand needs to accomplish global eCommerce successfully. Our technology enables shoppers from over 200 countries to have a more localised experience, and our services simplify expansion minimising the risks and complexity involved in selling online to overseas markets.” 

This comprehensive cross-border solution allows merchants to focus on their core business while Global-e tackles complex supply-chain logistics, compliance, duties, taxes, customs, and currency conversion.  By providing a single, integrated stack that manages international operations, Global-e helps merchants transform untapped international sessions into revenue, rather than brands having to build their own multi-regional stacks instead.

Key Benefits: A Comprehensive Solution in One Platform with Vast Reach

Unlike other cross-border eCommerce providers that offer only parts of the necessary infrastructure, Global-e provides an enterprise-grade end-to-end solution. For brands operating in multiple markets, this allows a valuable opportunity to consolidate their efforts under one platform. 

“We have aggregated all the information that’s required end-to-end, and effectively brands don’t need to piecemeal it,” says Raj. “Global-e has all of it under one umbrella.”

This includes everything from tax calculation and compliance to logistics and payment services, which is a huge boon for brands wanting to expand as it can drastically reduce operational complexity and risk. Ecommerce brands can now expand into new regions without the added pressure of dealing with local regulatory requirements and technical infrastructure. 

This holistic approach is a major advantage, eliminating the need for brands to integrate multiple solutions from different providers. The platform’s size and scale—being the largest business of its kind globally—enable access to vast amounts of data, which in turn fuels better market insights and strategic recommendations.

Leveraging Data Insights for Market Optimisation

One of Global-e’s most powerful assets is its data. With over 30 million transactions and 2 billion sessions from more than 1000 brands that the company services, the platform has access to extensive insights into local customer behaviour across the globe.

With a strong focus across verticals including fashion, beauty, consumer electronics, toys and kids’ space. Global-e tracks “shopper behaviour in different regions”, explains Raj. “We peer group that data and present it back to the relevant brands to help them identify their low-hanging fruit opportunities.”

One of Global-e’s key differentiators is its ability to use data to inform strategy and pricing, allowing brands to make informed decisions and maximise their ROI. Global-e uses data analysis to help brands pinpoint the regions where they are most likely to succeed so they can fine-tune their pricing, product offerings, and marketing strategies. These insights are particularly valuable for brands looking to enter high-growth markets or optimise their existing regional performance. 

Improved Customer Experience by Localising the Entire Shopper Journey

One of the most significant challenges in cross-border eCommerce is ensuring that international shoppers can engage as seamlessly with international brands as they would local online businesses.

“The software is designed to geolocate the shopper, present a welcome message, and display local banner messaging with special offers,” says Raj. “We also enable shoppers to browse and pay in their local currency, so they don’t need to worry about converting it themselves or being exposed to unknown transactional fees.”

Global-e’s solution integrates with all eCommerce platforms and is the exclusive third-party global eCommerce provider for Shopify. Raj says, “We feel fortunate to have a solution that works across platforms and to be chosen by Shopify to help their merchants expand globally.”

Shopify Managed Markets expands the capabilities of cross-border management tools offered by Shopify. Currently available to US-based merchants, this tool can help brands set up and start on their journey to global sales.

Global-e’s platform supports over 30 languages, more than 100 currencies and over 150 payment options, including buy-now, pay-later options, digital wallets and credit cards. This creates a seamless experience with a domestic feel for international shoppers. Brands can build trust and loyalty in new markets by helping to reduce friction for shoppers, therefore, increasing the likelihood of conversion rates.

Partnership Synergy for Global-e and LION Digital

The Global-e and LION Digital partnership has been built on shared values and complementary expertise. LION Digital is renowned for its multichannel eCommerce capabilities, specialising in helping brands with a minimum international annual revenue of $100K expand their global footprint.

Raj sees this alliance as a natural alignment, saying that the partnership was driven by LION Digital’s “strong eCommerce focus, especially in the D2C online eCommerce space and is known as an eCommerce powerhouse, and its team has the capability and that focus, making the alliance a strong partnership for success”.

The primary driver of the alliance for Global-e is the fact that LION has such a strong eCommerce focus.

“That alignment is invaluable,” says Raj, “In the Australian market, some of the major clients that LION works with would be a great fit for Global-e or are potentially working with Global-e already, and this partnership will allow us to work more closely to deliver strong results for them,” adding that, “LION’s growth in APAC and in countries where Global-e is also established gives this partnership a global recipe for success.”

LION Digital’s ability to run multichannel campaigns at home in APAC and across 13 foreign markets perfectly complements Global-e’s cross-border eCommerce capabilities. Combined, they offer brands a complete solution for growing their international online presence, entering new markets, and driving revenue across multiple channels.

Global-e publishes a global data insights report that breaks down regional trends that can assist brands that are selling from and optioning the Australian market. This report provides market trends that share international growth and decline, showcasing how the US dollar can impact world commerce.

Future Outlook for a Winning Partnership

As the eCommerce landscape continues to evolve, the partnership between Global-e and LION Digital is poised to deliver significant value to brands looking to expand their global presence. With Global-e’s robust technology platform and LION Digital’s expertise in digital marketing, brands have access to powerful solutions that simplify cross-border eCommerce and drive international growth.

Looking ahead, both companies are excited about the possibilities. Raj says “ We look forward to some exciting wins together. We have had some good success; you can see our case studies with Australian fashion and fitness brands like St. Agni and Muscle Republic on our website, and there are a few more to come.”

By combining Global-e’s cutting-edge technology, strategic data insights and eCommerce expertise with LION Digital’s expert digital marketing solutions, this partnership provides brands that are either established or starting on their journey to global success with the tools and expertise they need.

The Latest Version of Shopify Online Store 2.0: Benefits of Migrating to Shopify

OVERVIEW

In this article, the LION team explores the latest updates from the latest Shopify Online Store 2.0 platform and offers the best reasons to upgrade, along with sharing its key features. LION Digital has used Shopify 2.0 since its launch in 2021, when it transformed the retail experience with greater store flexibility and increased user control. LION became a Shopify Plus Partner in mid-2022, having seen the scope of benefits for eCommerce clients, and is therefore well positioned to integrate this platform into your eCommerce strategy. 

What does Shopify’s Latest Version Look Like?

Since then, Shopify has continuously improved its platform, making today’s Shopify migration a major win for your business. It rebuilt merchants’ interactions with the Shopify online store through time-saving features, enhanced performance, and improved content management. Shopify OS 2.0 introduced a new era for Shopify developers with a suite of new tools, theme architecture, and advanced customisation options. All this is aimed at ensuring e-store users can enjoy simpler use and increased control. 

Extensible Checkout 

Shopify Plus store owners using OS 2.0 can customise their checkouts through personifying apps such as loyalty programs, branding, recommended products, and more, achieving 11% higher conversion rates and a 4X faster checkout experience.  

The Benefits of the Latest Version of Shopify Online Store 2.0

The Shopify Online Store 2.0 features considered above deliver a range of benefits for merchants and end users:

Better User Experience for Store Owners

Thanks to the new theme architecture, creating and maintaining a store on Shopify 2.0 is a much sleeker user experience than on Shopify 1.0. The process is more efficient, smoother, and faster. 

The default Dawn theme provides a satisfying UX by following the latest trends. It is fully optimised for mobile and includes features such as enhanced product pages, equipped with announcement bars and much higher conversion potential.  

Shopify is now less dependent on coding skills, grants retailers complete control over the store assets, and provides a sense of ownership and flexibility. The user experience for eCommerce teams has improved considerably, making it much easier to use than its predecessor.

Quick Implementation of Changes

Store owners can save time and implement the changes faster without the developer’s involvement. Hence, businesses can respond promptly to their internal and client needs. However, some complex customisations may still require development work. 

Unlocks Budget for Strategic ROI

The latest Shopify update also cuts costs on feature development and saves funding that could be reallocated to strategically important directions and ROI-positive activities. For instance, the money can be spent on product development by launching additional features and functionalities, increasing the digital ads budget, investing in optimisation by running experimentations and tests, and more. 

Enables the eCommerce Stores’ Originality

By upgrading the stores using enhanced control, content management and enriched customisation features in Shopify, merchants can craft a unique, memorable, and compelling online shopping experience for their clients, making the stores more coherent with brand values and tone of voice.

Improved Customer Experience

Thanks to advances such as enhanced content experience and optimised layout, websites built on the Shopify platform perform better, increasing customer satisfaction and lowering the bounce rate. 

The Main Features of the Shopify’s Latest Version

The primary features of the latest Shopify have been designed to make the platform more intuitive and user-friendly:

Improved Customer Experience 

Shopify Plus store owners using OS 2.0 can customise their checkouts through personifying apps such as loyalty programs, branding, recommended products, and more, achieving 11% higher conversion rates and a 4X faster checkout experience.  

Sections on Every Page Type

Shopify sections are like building blocks for your website’s pages. In the past, you could only make changes to the sections on the homepage. If you wanted to change other pages, you’d need a developer or special tools.

With Shopify 2.0, you can now easily customise your entire site without waiting for a developer. For example, you can put up a new banner for a sale, move things around on a product page, or build a landing page without using extra tools.

You can now add, remove, and rearrange sections on almost any page, like products, collections, blogs, or custom pages. Shopify also increased the number of sections you can use—you can add up to 25 sections per page template, and each section can have up to 50 blocks. This gives you even more options to personalise your store. However, some themes may still limit how many sections you can use, and in some cases, you might still need a developer’s help.

Improved App Integration with Themes

Shopify Online Store 1.0, launched in 2006, was the original version of Shopify. It gave businesses basic tools to set up their online stores, manage inventory, and process payments. However, it wasn’t easy to integrate apps with store themes, and developers had to do extra work to make apps run smoothly on different themes and locations.

With Shopify 2.0, there’s much more flexibility. Now, developers can easily integrate apps into store themes using app blocks, which are like little widgets that can be added, removed, or customised directly in the theme editor—no coding needed! This means you don’t have to worry about breaking your store or needing troubleshooting later.

Shopify 2.0 also gives you full control over where apps appear on your site, and you can add app features and widgets with just one click. Plus, aside from the default “Dawn” theme, the Shopify Theme Store now has over 80 themes, including 8 free ones and more than 1,000 third-party themes to choose from.

Better Theme Editor User Interface

Shopify’s new interface lets store owners easily control where apps appear on a page. You can now drag and drop blocks to move them around without any hassle.

The latest version of Shopify makes it easier to manage your store’s content. The layout is more organised, so adjusting sections and pages feel more natural and user-friendly. It’s also easier to move between pages and update content across multiple pages.

Shopify introduced a “tree view” in the sidebar, which shows all the parts of a page in a clear, organised list. This makes it easy to access and update sections, blocks, and other elements instantly.

Everything is centralised, making website management smoother, and the faster preview feature lets you see any changes you make in real-time. 

Liquid Input Setting

The new Liquid input feature in Shopify makes customising your store even easier. It allows you to add custom elements across your entire site or on specific pages directly from the theme editor.

With this feature, you can access Liquid variables, which means you can make global or page-specific changes without needing to touch any code. You can personalise and fine-tune your store without having to hire a developer.

This feature helps store owners take full advantage of Shopify’s latest tools to make decisions and solve problems more easily. 

Preview Inspector

In the latest Shopify update, a Preview Inspector was introduced to the theme editor. Preview Inspector helps Shopify merchants quickly and easily find blocks and sections they want to change. Rearranging, hiding, deleting, or adding the sections and blocks can now be done simply by clicking on them in the preview window.

Shopify Mobile App

The latest version of the theme editor, available also through the Shopify mobile app, is the most relevant upgrade for Shopify merchants who are always on the move. The mobile theme editor allows you to adjust the theme settings, edit sections and blocks, and customise the templates and pages.

No Code 3D Viewer Configuration

Merchants with limited technical ability can now integrate 3D models into their product listings, helping improve customers’ online shopping experience. As 3D models provide a true-to-life and immersive view of products of all sizes, the no-code 3D viewer configuration feature allows store owners to edit background colour, lighting, zoom, exposure level, and initial camera view on their product pages without extensive technical help.

Metafields Improvement 

Shopify now lets you add custom fields called “metafields” to your store more easily. These fields allow you to store extra information about your products, pages, or other parts of your store. Before the updates, adding metafields was complicated and often required special apps, APIs, or custom code.

Now, you can add metafields directly in the theme editor, saving time and making it much easier. Here’s how they’ve improved:

• Standard Metafields: These can be used across different types of stores and products, making it easier to scale.
• Flexibility: You can now add more types of content, like images, videos, product lists, text, and PDFs. For example, you can easily show a product’s colour options or size chart on the page.
• Metaobjects: These allow you to group multiple metafields together and apply them to several products at once. For example, if you sell wine, you could create a meta object with information like where the wine is made and the producer’s certifications and then apply that information to all related products in one go.
• Dynamic Content: Metafields and metaobjects can be used as dynamic data sources, meaning they adapt to fit the context of products, collections, blogs, and more.
• More Attributes: Initially, metafields were mainly for products and variants, but now multiple metafields can be grouped in metaobjects and applied to several products simultaneously instead of applying numerous metafields to each. So they also work with orders, collections, customers, pages, blogs, and blog posts. This opens up new ways to personalise the shopping experience.
  If this information is stored in a metaobject, you don’t have to add it one by one to every product description. For instance, if you have a wine store on Shopify, the set information about the products could be created.
  • Where the wine was produced; 
  • The location of the producer; 
  • Information about the producer’s wine-making certifications.
  • Customer metafields can also help with marketing by segmenting shoppers based on their data, such as preferences or purchase history.
• Metafield Lists: This new feature lets you store multiple values in one metafield, which can improve search capabilities and allow you to show more detailed information.
• Increased Limits: Shopify has doubled the number of metafields you can create, from 100 to 200 per resource type, giving you even more flexibility.

These improvements make it easier to manage complex product information and create a more personalised shopping experience for your customers.

How Can You Migrate (Upgrade the Theme) to Shopify?

The latest Shopify update is now available to all online store owners. By the time this article is published, all Shopify apps must work seamlessly with the latest Shopify version, and those incompatible with OS 2.0 will already be deleted from the app store. 

However, if merchants choose not to upgrade to the latest version, Shopify doesn’t mandate that they do so. Thus, users of the previous version will continue to receive all the necessary support from the platform.  

Nonetheless, your website’s theme should be compatible with the latest Shopify to leverage all the benefits of the new version. In some cases, this means upgrading the current theme to 2.0; in others, a rebuild is a more appropriate option. Talk to us about website design and how to get the best customer experience out of your website.

With LION Digital’s professional guidance, your brand can benefit greatly from migrating your website to the latest Shopify update. In today’s cutthroat eCommerce market, it makes sense to use the best platform available.

Drop us a request and leverage the benefits of the latest Shopify with Shopify Plus Partner, LION Digital!