Month: September 2026

How eCommerce Brands Are Turning Repeat Customers Into Their Most Profitable Growth Channel 

Customer retention in eCommerce is more crucial than ever. Brands strive to offer special loyalty bonuses, VIP tiers, and subscription benefits to win over marketplaces that dominate the market. However, the infrastructure doesn’t make it easy. Subscriptions, loyalty points, in-cart upsells, and customer portals are all scattered across separate apps to manage, and this stack […]

Double Tracking in Google Ads: When Your ROAS Is Too Good to Be True

Note: This example is based on a real account audit, with figures adjusted to protect the client’s confidentiality. The relationships between the numbers (ROAS, conversion volumes) reflect what was actually found.  If your Google Ads account has ever looked almost too good to be true, you’re not alone. A Google Ads account reporting a 21.74x […]