Blog Pages are Ranking, while Product Pages are not Q. If on a website certain types of pages rank well, while others don’t, it might be about the user query that lands them on the website Building Visibility Q. It’s more reasonable to build visibility by first trying to rank for more specific unique keywords […]
Quality of Old Pages Q. When assessing new pages on a website, the quality of older pages matters too Link Equity and Backlinks Q. Links from high value pages are treated with a little bit more weight compared to some random page on the Internet Other questions from the floor: Category Page Dropping in the […]
Quote Websites Q. Websites with the same quotes rank separately and don’t get penalised for having the same quotes Geotargeting Q. To target different countries, create subdomains or subdirectories and set geotargeting on Search Console individually New CSS Property Q. New CSS property might have only indirect effect on Core Web Vitals and subsequent ranking […]
Let’s face it, SEO is full of cryptic, unusual words and terms that might confuse anyone entering the field. But just like in any other fast-developing profession, in SEO it is important to communicate in the language of SEO Analysts. You don’t need to memorise the exhaustive list of all the field related words in […]
Google’s Removal tool Q. Removal tool doesn’t interfere with the indexing or the crawling of a page Q. When the removal tool is implemented, Google still uses the removed pages to assess the website, but only to a certain extent Internal Link Equity Q. The value of the links pointing to no-index pages gets lost […]
Supercharge Your Site with Multi-channel Digital Marketing Multi-channel Marketing/Multi-channel Strategy are common buzzwords in agency lingo – right up there with “Data-Driven” and “Full Service”. So what is a Multi-channel Strategy, really? A Multi-channel Strategy is simply a strategy that incorporates multiple channels & activities implemented in and can’t stress this enough; in a complementary […]
Moving or migrating a site is an event that promises significant benefits in the long term and equally substantial troubles in the short term. While it is impossible to avoid the latter, there are ways to minimise risk. The site is a very fragile system, and changing or moving any part of it can significantly […]
Do you know your competitors? What strategies are they using for success? The importance of being proactive rather than reactive is essential to your business success. The primary purpose is to understand the strengths and weaknesses of your business in comparison to your competitors. You will recognise how you can enhance your business strategy. In […]
Page load speed affects different factors. Many search engines, when ranking sites, have begun to take into account the page load speed. The faster your site loads, the more visitors you can get from search engines and, consequently, earn more money. In the previous article related to website speed optimisation, we concluded that it is […]
Digital and eCommerce are relatively new forms of marketing. They use contemporary terms, often confusing language and several three and four-letter acronyms. We’ll focus on a couple of the most important for tracking overall performance ROI (Return on Investment ) and ROAS (Return On Ad Spend). What is ROI/ROAS? Why is it important to measure […]