Category: Articles

 Incredible day at the Tennis Australia Australian Open to host our first
LION Digital eCommerce Business Leaders event. It was a fantastic opportunity to connect with high-level eCommerce business leaders!

Our super box guests from various industry sectors, along with our esteemed partners preezie, Power Retail, and eStar, got to enjoy a centre-court experience at Rod Laver while discussing business and making valuable new connections in a premium environment.

Thank you to all who attended… Alison Evans John Barkle Sera Volau Tatum Ambler Ryan Fehily Ash Mehta Vince Lebon Rachel Gowland Grant Arnott Jared TellingMichael Tutek and the LION Digital team Leonidas Comino George Sarris Robert Munro Deryll N.

🎄✨ Christmas is here! We are blessed to have such an amazing client roster and feel a sense of accomplishment for helping our clients hit their business goals across 2023 and the growth we managed to achieve.

Our dedicated team put in the lion’s share of effort behind the scenes to ensure our valued clients receive the best-in-class eCommerce marketing services. 
During this festive season, we wish you a very Merry Christmas and a happy and safe New Year. See you all for more success in 2024! 🎁🌟

Save Your Abandoned Shoppers with an Automated Rescue Operation Designed to Capture and Convert

The online retail space is extremely competitive, no matter the sector, without adding the complexities of abandoned shopping carts. Most eCommerce companies are heavily invested in attracting new customers to their websites, with a strong emphasis on growth. However, the common issue that has lured Instant’s many clients is that while consumers shop on their sites, they have struggled to convert them into loyal shoppers. In fact, many eCommerce brands experience high rates of abandoned carts, the proportion often exceeding 70%.

Instant is exclusively dedicated to helping eCommerce businesses increase revenue by implementing faster automation that increases checkout conversions. Their solution, Instant Checkout, streamlines the checkout process into a single step, significantly boosting conversion rates. For instance, while a typical ‘generic’ checkout process converts at 25%, Instant Checkout achieves an impressive average conversion rate of 65%. 

The combination of hiring an eCommerce specialist to develop a targeted strategy alongside the power of Instant provides personalised shopping experiences for your customers that capture and convert. 

In addition, Instant SMS complements Checkout by enabling eCommerce companies to identify and convert abandoned cart shoppers, offering the Checkout solution directly via SMS.

KICK CART ABANDONMENT TO THE KERB WITH INSTANT’S SUITE OF TOOLS

Don’t just take their word for it, look at what some of Instant’s customers have to say: 

“We were so devoted to creating top-tier apparel and acquiring new customers that we didn’t consider the business impact of cart abandonment. We were allocating marketing resources to attract shoppers, only to see them leave without completing a purchase.”

– Sean Inkley, IT Manager at Zhik

“When the Instant team told us about their new SMS feature, we immediately jumped on board following the success of using Instant Checkout. Since implementing Instant SMS, we’ve seen incredible results for acquiring new customers and driving more revenue.”

– Katie Chisholm, eCommerce Manager at NOVO Shoes

INSTANT’S DATA GATHERING GAINS FURTHER REACH INTO BUYING BEHAVIOUR 

In line with their mission to boost revenue for the eCommerce industry, Instant has introduced exciting new products, such as Instant Audiences. This tool allows merchants to identify anonymous shoppers, helping eCommerce companies expand their database of high-intent shoppers. 

The insights gained from Instant Audiences allow merchants to create a tailored approach to convert first-time customers on their eCommerce sites. Structured buying parameters can help power re-engagement strategies to ensure that friction points are removed for anonymous customers, increasing the likelihood of seamless conversions. 

The results so far have been exceptional, with significant revenue increases for participating merchants.

CAPTURE A LARGER AUDIENCE WITH INSTANT’S HIGH-CONVERTING CHECKOUT

Instant’s customer success stories are largely due to their three key focus areas: providing a seamless integration process, exceptional customer service and, of course, substantially increasing a merchant’s revenue – their mission to power the most innovative brands, driving their revenue and retention on autopilot.
You can see this in action, and check out how Instant increased Wine Direct’s revenue by 37% in its first month of implementing Instant Checkout here: https://www.instant.one/case-studies/winedirect-increased-online-revenue-by-37-with-instant

Here at LION Digital, we only partner with organisations and services that help you amplify your offer. We take pride in hand-selecting quality partnerships for our customers so your brand can go from strength to strength.

If your eCommerce brand is experiencing a lull, Instant is the obvious solution to convert more shoppers with a checkout designed to drive profitable ROI. Instant specialises in turning browsers into customers for life with shopping experiences that captivate and convert.

If you’d like to know more about how LION Digital’s team of eCommerce specialists can help you implement Instant within your eCommerce stack, reach out today!

Overview

In today’s interconnected digital world, Australian businesses cannot ignore the impact of the stringent security guidelines of the General Data Protection Regulation (GDPR), adopted by the European Union in 2018. While originating in the EU, GDPR applies globally. This blog post explores the minutiae of GDPR, and its implications for Australian businesses. Keeping you aligned with the key steps to ensure compliance, LION Digital is your one-way ticket to thrive in the digital era, and to help you understand and adhere to GDPR.

Data is king. It drives businesses forward, shapes customer experiences, and fuels innovation. Yet, with great data comes great responsibility, and in Australia, as well as internationally, the General Data Protection Regulation (GDPR) is an intelligent piece of legislation that businesses must understand and comply with to navigate the complex data landscape for best practice.

In this blog post, we’ll delve into the whole GDPR projectory, how it affects Australian businesses, and help you understand whether or not you’re compliant…

Understanding GDPR and Australian Businesses

GDPR and Australian Businesses

The GDPR is a set of data protection regulations that were implemented by the European Union (EU) in 2018. While it’s EU-centric in origin, it impacts businesses in Australia as it is an international guideline. This is because the GDPR applies not only to all organisations within the EU but also to any entity that processes the personal data of EU residents. In today’s interconnected world, that’s a minefield of data regulations you don’t want to be shy of.
In addition, we are increasingly seeing Australian businesses from medium to enterprise scale experiencing data breaches at the expense of their customers’ sensitive personal information. Unsurprisingly, this heightened risk is making consumers more selective about who they give their information to and how it will be handled.

GDPR and How It Affects Your Business in Australia

So, how does GDPR affect your business Down Under?

If you collect or process data from individuals in the EU, the guidelines state you must comply with GDPR rules that govern European customers or those that run marketing campaigns targeting EU citizens.

GDPR Compliance for Australian Businesses

So, yes, there is relevance of GDPR for Australian businesses, but what does compliance mean for you?

Understand What Data You Collect and Why

The first step towards GDPR compliance is understanding the data you collect and why you gather it. Conduct a thorough audit of your data practices.

Ask yourself: What information do we gather from customers and employees? Why do we collect it? Knowing what data you have and its purpose is fundamental to GDPR compliance.

Adopt a Robust and Secure Customer Data Platform (CDP)

A Customer Data Platform (CDP) is a centralised system that collects, organises, and analyses customer data from various touchpoints, such as websites, email campaigns, social media, and more.
This thorough gathering of comprehensive information enables businesses to securely deliver personalised and targeted marketing campaigns, thereby enhancing customer engagement and driving sales.
Klaviyo has recently rolled out its Customer Data Platform (CDP) Solutions, promising to revolutionise customer data management and drive marketing strategies for businesses.

Obtain Explicit Consent

Under GDPR, you must have clear and specific consent from individuals before collecting their data. Review your consent forms and opt-in processes to ensure they meet GDPR’s stringent requirements. This step is crucial for any Australian business engaging with EU residents.

Implement Robust Data Security Measures

GDPR places a strong emphasis on data security. Make sure your data handling and storage practices are up to date. Encrypt sensitive data, regularly revise security protocols, and train your employees to be vigilant about data protection.

Appoint a Data Protection Officer (DPO)

Depending on your organisation’s size and the scale of data processing, appointing a Data Protection Officer might be beneficial and having a dedicated DPO can ensure your compliance is always up to speed.

Educate Your Team

GDPR compliance isn’t just an IT issue; it’s a company-wide responsibility. Educate your team about GDPR principles and train them on best practices for data protection. Awareness and knowledge among your staff are key to helping you avoid unintentional breaches.
It is not necessarily relevant whether your business is trading within the EU or not. We can predict that with the increasing regularity of data breaches, there will be a call for stricter data protection standards globally within the near future to protect consumers.

Be Prepared for Data Subject Requests

GDPR gives individuals more control over their data. You must be prepared to handle data subject requests, such as access, rectification, or deletion of personal data, in a timely manner.

Monitor and Adapt

The digital landscape is ever-evolving, and therefore data protection regulations are constantly under review. Stay informed about changes to GDPR and adapt your practices accordingly. Regularly review and update your privacy policies and procedures to stay compliant and ensure no intervening action is required.

GDPR and Australian businesses are inextricably linked in today’s globalised digital world. Understanding the implications of GDPR and taking proactive steps to ensure compliance is part of your trust-building connection with your customers. It is also the first step in safeguarding their data.

Article by

ERIKA MAGPILI – DIGITAL EXECUTIVE & MARKETING MANAGER

Overview

Shopify has recently launched more than 100 updates for the mid-year 2023 season. So, what does that mean for the eCommerce landscape? Looking to see how these improvements will impact your business? As a Shopify Plus Partner Agency, our LION Digital team have explored the latest innovations of all new Shopify features and functions for you. We’ve covered everything that end-user merchants and eCommerce business owners need to know – from theme updates to advanced analytics and expanded payment options – to empower you to create exceptional online shopping experiences for your valued customers.

Brands must be open to innovating and constantly learning to stay ahead in the fast-paced world of eCommerce. For Shopify merchants and eComm operators, this means adding Shopify’s latest updates and improvements to your toolkit.

To help you stay in the loop, we’re excited to bring you a comprehensive overview of the most recent Shopify updates for 2023. These updates are designed to deliver the tools and resources you need to create outstanding online shopping experiences for your clients.

LION Digital + Shopify Updates = Success

As one of the few performance marketing focused Shopify Plus Partner Agencies, LION Digital is at the forefront of the latest Shopify updates. We understand how to harness the improved features and functionality to drive growth and success for your eCommerce business.

Discover how LION Digital, as a leading Shopify developer and Shopify Plus Partner, can take your projects to the next level.

• Increasing the average order value
• Delivering curated value and convenience for your customers
• Providing discount shopping for your customers
• Clearing outdated inventory
• Driving greater product visibility.

Shopify Subscriptions App: Shopify’s free subscription app helps you set up and manage subscriptions easily. Customers now gain the flexibility to pause, skip, or modify orders. You can also enhance customer loyalty by suggesting hassle-free, relevant recurring purchases.

Marketplace Connect App: By using the Shopify Marketplace Connect app, business owners can connect product catalogues to multiple marketplaces, including major platforms such as Amazon and eBay. This allows you to gain key access to new customers while syncing and managing all your listings, inventory, and orders in Shopify admin. Along with product prices automatically converting to local currencies on your chosen marketplaces, any changes to products or orders are automatically synced across all platforms for seamless fulfilment through this centralised Shopify app.

Improved B2B Features: You can now manage both wholesale B2B and D2C sales in one intuitive admin, with tools optimised for flexibility and customisation for all your buyers. The updated B2B functionality simplifies the entire wholesale buying process with seamless volume pricing and accepted PayPal payments. You can customise the end-to-end experience for all your buyers for products, pricing publishing, quantity guidelines and payment options without the need for coding or multiple apps.

Shopify Credit Card: Enjoy hassle-free purchasing via the Shopify Credit Card exclusively for Shopify merchants. The card offers up to 3% cashback on eligible purchases, no fees, and scalable credit limits based on sales.

Expanded Payment Options

Shopify is constantly growing its payment options to cater to a global audience. In 2023, you can expect even more options, including:

• Localised Payment Methods to accept payments in various local currencies through popular regional payment gateways.
• Buy Now, Pay Later to increase conversion rates and offer flexible payment choices for your customers.

With these expanded payment options, you can easily expand into new markets to increase sales worldwide.

Shopify 2023 Theme Updates

Themes are the cornerstone of any successful eCommerce store. In 2023, Shopify introduced several theme updates that, with the help of the LION Digital team, you can use to create visually stunning and highly functional online stores. Some highlights include:

• Theme Sections 2.0: A revamped system that enables even more flexibility in customising the layout and design of your clients’ stores.
• Responsive Images: Better image handling to ensure optimal performance across all devices, enhancing the overall shopping experience for customers.
• Improved Accessibility: Making online stores more accessible to all users, adhering to the highest accessibility standards.

These updates empower us to help you deliver exceptional, user-friendly designs that convert visitors into customers.

Enhanced eCommerce Analytics

Understanding customer behaviour is key to making data-driven decisions. Shopify’s enhanced analytics gives our team access to deeper insights into your business. New features include:

• Customer Segmentation to easily categorise and analyse customer behaviour, allowing for targeted marketing campaigns and personalised experiences.
• Enhanced Funnel Analytics to track the customer journey from landing on your website to making a purchase, identifying drop-off points and areas for improvement.
• Inventory Insights to gain a better understanding of inventory trends, optimise stock levels and reduce waste.

Your Trusted Shopify Plus Partner Agency

When it comes to implementing the latest Shopify updates to harness their full potential, partnering with a premium eCommerce digital marketing agency is essential to get the most benefits. As a distinguished Shopify Plus Partner Agency, LION Digital has a demonstrated commitment to excellence in eCommerce development and a deep understanding of the Shopify platform.

Leveraging the Power of Shopify Plus

Shopify Plus is Shopify’s enterprise-level platform tailored for high-growth businesses. Our partnership with Shopify Plus means we can seamlessly scale your eCommerce operations to new heights. Here’s what sets LION Digital apart:

• Customised Solutions: Our specialist team is well-versed in Shopify Plus’s advanced capabilities, allowing us to create tailored solutions that meet the unique needs of your clients.
• Optimised Performance: We can fine-tune Shopify Plus stores for optimal performance, ensuring speed, reliability, and scalability, even during peak traffic.
• Seamless Integrations: Our in-depth knowledge of Shopify’s APIs and integrations ensures smooth and efficient connections with third-party tools and systems.
• LION Digital is a specialist eCommerce solution, SEO, paid media and Klaviyo agency, so we understand the retail landscape best.

Partner with us and tap into our wealth of experience and expertise to make the most of these updates. Whether adopting new theme features, optimising eCommerce analytics, or integrating expanded payment options, our team has the know-how to ensure a seamless and effective Shopify implementation for your business.

Contact our specialist LION Digital team today.

Article by

ERIKA MAGPILI – DIGITAL EXECUTIVE & MARKETING MANAGER

In the fast-paced world of digital marketing, staying ahead of the curve is key; no organisation knows this better than Google. While the search engine game-changer delivers a “nothing to see here” approach to its constant redefinition of search algorithms, LION has done all the hard work so you don’t have to lose any sleep over Google’s game-busting new moves. Google delivers several core and algorithm updates that have left marketers and website owners eager to learn. So the team at LION has compiled a comprehensive guide to shed light on these imperative updates, their impact on search engine rankings, and what that means for your business.

Here’s the 2023 Google Core Algorithm Updates & what you need to know

Google is constantly innovating and looking for new ways to ensure that its search algorithms identify the best content to appear at the top of the search engine results. This often means updating the way websites are evaluated. Here’s some key information about the changes Google has made to its search algorithms in 2023.

October 2023: The October Core and Spam Updates

The October core update is the third of 2023 focused on improving Google’s search ranking systems. In addition to the core algorithm update earlier in the month, October also marked the rollout of enhanced spam detection systems with better language coverage, better coverage for various types of spam and cleaner search results.

The update, a result of feedback from global community members reporting increased spam results across a range of languages, is designed to target cloaking, hacked, auto-generated, and scraped spam content.

How the Spam Update Works

Google leverages a combination of human review and AI systems to identify and penalise pages that use any of the following:

• Hidden text or links that users don’t see but search engines do.
• Automatically generated content with little or no added value for users.
• Large-scale article scraping without permission
• Pages loaded with distracting ads that provide a poor user experience
• Affiliate pages with thin content focused heavily on monetization

Those sites that don’t use any of the above tactics to increase their rank will be unaffected by changes. Those who do should fix or remove pages to avoid penalty.

You can learn more about Google’s Web Search Spam Policies here, and make changes to your website if you believe that you’re violating any of these, otherwise contact LION Digital now if you need a bit of help from one of our SEO & website best practice experts.

September 2023: The Helpful Content Update

In September 2023, Google introduced the Helpful Content Update, reaffirming the importance of making valuable, relevant, and trustworthy information accessible to everyone in business. No surprises that this update once again highlights the need to prioritise user-centric content creation in your ecommerce SEO strategy.

What do these updates mean for my site?

The September 2023 Helpful Content Update reinforces the importance of offering valuable, relevant, and trustworthy information to users. Websites are guided to prioritise creating content that genuinely helps their audience. So, focussing on user needs, addressing common queries, and providing comprehensive, informative content needs to be ongoing to help your business win the big game.

How the helpful content system works

The trickiest part is figuring out what all these algorithmic updates mean for you. Let LION show you the way by helping you understand that Google favours websites that provide answers, solutions, and valuable insights to users. Therefore, to align with the latest Google update, ensure your content addresses the intent of the search users so that it can add real value to your audience’s results experience.

August 2023: The Core Update Redux

Google’s commitment to improving user experience was reinforced with the August 2023 Core Update. Core updates can significantly impact various types of websites, yet they can be difficult to navigate. Digital marketers must adapt their SEO strategies to accommodate these changes, and at LION Digital, we will tailor a strategic plan to ensure your website remains visibly strong.

What do these updates mean for my site?

The August 2023 Core Update reinforces Google’s commitment to user satisfaction. If you notice changes in your website’s rankings and traffic, it’s simply a reminder to adapt your SEO strategy, which is where LION’s specialist SEO team excels. Focus on providing high-quality, user-centric content and an exceptional website experience and ensure you’re implementing authentic content delivered in your brand voice.

Going one step further, it’s crucial that the structure and hierarchy of your URLs allows Google to understand the importance, placement and context of your content, and unless you’re sure this has been done correctly, consider engaging LION Digital for some website architecture consulting.

CASE STUDIES

How do core updates work?

Google keeps on top of its game by covering all bases. One thing to consider is the core updates, which help strategists evaluate various aspects of your website, including content quality, relevance, and user experience. Google refines its algorithms to ensure users receive the most valuable search results. Staying ahead of your competitors requires commitment. Your website and SEO channels must deliver first-class content and optimise user experiences to remain on top.

April 2023: Another Focus on Reviews

April 2023 witnessed another noteworthy update targeting reviews. For eCommerce websites that thrive on reviews and product information, this update was of particular significance. LION Digital can help you remain informed about these changes while optimising your content accordingly to secure and enhance your position in search results.

What will this system do to my site?

The April 2023 Reviews Update underlines Google’s promise to deliver trustworthy information to users. For websites with a strong focus on reviews, this means emphasising credibility, transparency, and in-depth analysis of your content. Avoid promotional language and prioritise authentic user experiences to maintain or improve your visibility in search results.

How the reviews system works

The reviews system update evaluates the quality and credibility of reviews presented in search results. Google rewards websites that offer objective, user-focused reviews. To align with this update, make sure your reviews are honest, informative, and free from bias.

March 2023: The Core Update

In March 2023, Google rolled out its Core Update, a significant event in SEO in Australia and internationally. Core updates often have a significant impact on search results, reconfiguring various aspects of Google’s ranking algorithm. Marketers must pay attention to these updates if they want to continue to rank and gain traffic and sales for their brand. This update is a reminder to provide valuable, high-quality content to help maintain or improve your search rankings.

What do updates to this system mean for my site?

Google’s Core Updates, including the March 2023 version, have a broad impact on search rankings. With this in mind, it is vital to monitor site performance, to ensure you’re on top of changes in traffic, rankings, and user behaviour. At LION Digital, it’s our job to remain on top of Google’s curve balls, so contact us to tailor an SEO strategy that will send your business success sky-high.

February 2023: The Product Reviews Update

Google kicked off the year with the February 2023 Product Reviews Update. This update was aimed at enhancing the quality of product-related content in search results. Google’s focus on delivering valuable information to users meant that eCommerce websites with high-quality product reviews gained an advantage. If your website features product-related content, understanding and optimising this update has become crucial.

What do this system and updates mean for my site?

The February 2023 Product Reviews Update again signals Google’s reaffirmed dedication to delivering the most relevant and valuable content to users. If your site features product reviews, this update highlights the importance of ensuring your content offers genuine content. Be mindful that there is no wiggle room for spam. Google aims to reward websites that provide comprehensive user-focused product reviews.

How the reviews system works

The reviews system update will ultimately improve how product-related content occurs in search results. The Google magnifying glass is ever-present when it comes to scrutinising reviews, favouring sites with informative content and unbiased product reviews. If your site relies on product reviews, the team at LION Digital can help you maintain transparency, avoid promotional language, and provide the right kind of information that Google loves to ensure greater search rankings and improved sales.

If you want to stay on top of Google’s next move, partner with LION Digital today. Our specialist team understands the many-nuanced metrics and metres and how to read the data. We’re here to help you stay ahead of the pack. Talk to us today to get your content ‘up top’.

The holiday season is gearing up, and so is the excitement surrounding Black Friday and Cyber Monday (BFCM). These back-to-back shopping extravaganzas have become a golden opportunity for eCommerce businesses to skyrocket their revenue. If you’re ready to dive into the world of BFCM success, keep reading for practical strategies that can make a real difference to your online store.

Black Friday and Cyber Monday have transformed into more than just an extended weekend for shoppers to secure discounted products. They’ve teamed up to represent a critical opportunity for eCommerce enterprises to revitalise their earnings and exert a notable influence on their financial outcomes.

Guide to Effectively Maximise BFCM Success

It’s all about the hustle and the smarts — from crafting irresistible offers that leave customers hungry for more, to optimising your website, the following strategies are your ticket to dominating BFCM.

✅ Advance Planning and Promotion

Achieving success during BFCM begins with meticulous preparation well in advance. Early promotion generates excitement among your target audience, maintaining their interest and eagerness for what bargains they can get their hands on.

✅ Creating Irresistible Offers

With competition at its peak, your offers need to stand out. Consider offering bundle deals, limited-time promotions, buy-one-get-one offers, or tiered discounts based on purchase value. Tailor your offers to cater to different customer segments.

✅ Enhancing Website Performance

The surge in visitors during BFCM can strain an unprepared website. Ensure your website can manage heightened traffic by optimising its performance, refining loading speeds, and conducting stress tests.

✅ Prioritising Mobile-First Approach

A substantial portion of BFCM traffic comes from mobile devices. Ensure your website is mobile-responsive and offers a seamless shopping experience on both smartphones and tablets.

✅ Streamlined Checkout Process

A complicated checkout process can lead to cart abandonment. Simplify the checkout process, offer multiple payment options, and consider implementing one-click purchasing to reduce friction.

✅ Multi-Channel Strategy

Effectively executing a holistic multi-channel strategy can significantly amplify the success of your BFCM campaign.These channels may include your website, social media platforms, email marketing, and paid campaigns.

Guide to Effectively Maximise BFCM Success

Partnering with a seasoned digital marketing agency like LION Digital can take your BFCM campaign to the next level.

• Optimising Through SEO (Search Engine Optimisation)

With BFCM providing a peak online shopping period, securing high visibility is important. Meticulously conducting keyword research, optimising product descriptions, enhancing website structure, and augmenting site speed to ensure a seamless user experience will bolster your eCommerce website’s visibility on search engine results pages.

• Leveraging Paid Campaigns

During the BFCM frenzy, when competition is fierce, it is essential to ensure your products are prominently displayed to users actively searching for them. This approach maximises the likelihood of converting clicks into conversions and driving revenue.

• Harnessing the Power of Social Media

The influence of social media during BFCM cannot be underestimated. Whether it’s teasing exclusive deals or fostering user engagement through contests, implementing comprehensive social media strategies can help your brand shine bright.

• Email Marketing Expertise

Email remains a potent tool for BFCM success. From crafting attention-grabbing subject lines to designing visually appealing templates, it is pivotal to ensure your BFCM messages stand out in crowded inboxes and ultimately drive recipients to your eCommerce platform.

Black Friday and Cyber Monday have evolved into more than just shopping holidays—they’re now a battleground for eCommerce success. By implementing a combination of strategic planning and comprehensive multi-channel strategies, your business can harness the immense potential of BFCM to boost revenue and solidify its position in the competitive eCommerce landscape for 2023. 

If you’re aiming to kick your campaigns up a notch, teaming up with the pros at LION Digital is a smart move. Our know-how and track record can give your BFCM efforts an impressive boost, helping you reach giddying heights of success.

So, take these strategies onboard, ask for help from seasoned experts, and get ready to make this year’s Black Friday and Cyber Monday an eCommerce extravaganza to remember.

Partner with us today.

Article by

Erika magpili – digital executive & marketing manager

In the dynamic world of eCommerce, being able to effectively reach your target audience and staying ahead of the competition are paramount. Klaviyo has recently rolled out its Customer Data Platform (CDP) Solutions, promising to revolutionise customer data management and drive marketing strategies for businesses. 

If you’re a Premium eCommerce Marketing Agency like LION Digital, or simply looking to lift your eCommerce marketing game, it’s essential to explore how Klaviyo’s latest update can benefit your eCommerce business.

Understanding the Basics: What is a Customer Data Platform (CDP)?

Before we delve into the features and benefits of Klaviyo Customer Data Platform (CDP), let’s start by determining what a Customer Data Platform is and why it is crucial for eCommerce success.

A Customer Data Platform (CDP) is a centralised system that collects, organises, and analyses customer data from various touchpoints, such as websites, email campaigns, social media, and more. It creates a unified customer profile, providing businesses with a holistic view of their customers’ behaviour, preferences, and interactions with the brand. This thorough gathering of comprehensive information enables businesses to deliver personalised and targeted marketing campaigns, thereby enhancing customer engagement and driving sales.

Now, let’s explore how Klaviyo CDP takes this concept to the next level.

What You Can Expect From Klaviyo Customer Data Platform (CDP): Features and Benefits

✅ Real-time Data Sync

Klaviyo CDP offers real-time data synchronisation, ensuring you have access to the most up-to-date customer information. This feature is invaluable for eCommerce businesses, which must respond swiftly to changing customer behaviours and market trends to stay on top. With real-time data, you can personalise marketing messages, recommend products, and tailor your communications instantly, which can have a huge impact on the relevance of your campaigns.

✅ 360-Degree Customer Profiles

One of the standout features of Klaviyo CDP is its ability to create 360-degree customer profiles. These profiles compile data from multiple sources, including website visits, email engagement, purchase history, and more. This comprehensive view of each customer’s behaviour and preferences can empower your marketing team to craft highly personalised and targeted campaigns that resonate with your audience on a deeper level.

✅ Advanced Segmentation and Targeting

Segmentation is the cornerstone of successful email marketing and eCommerce strategies. Klaviyo CDP Solutions pushes segmentation up a notch with its advanced capabilities. Klaviyo CDP can create custom segments based on a wide range of criteria, such as browsing behaviour, purchase history, and demographic information. This precision data will allow you to deliver laser-focused marketing messages to specific customer segments, helping to improve conversion rates and ROI.

✅ Predictive Analytics

Harnessing the power of predictive analytics, Klaviyo Customer Data Platform (CDP) enables you to anticipate customer actions and interests. By analysing historical data and trends, the platform can provide insights into which products a customer might be interested in, when they are likely to make a purchase, and how much they are willing to spend. Armed with this information, you can send timely and relevant offers, maximising your sales opportunities.

✅ Seamless Integration with eCommerce Tools

Klaviyo understands that eCommerce businesses rely on a multitude of tools and platforms to operate efficiently. That’s why the Klaviyo CDP solutions seamlessly integrate with popular eCommerce platforms, marketing automation tools, and analytics solutions. Whether you’re using Shopify, Magento, or another eCommerce platform, Klaviyo’s CDP can easily connect with your existing tech stack, ensuring a smooth and cohesive marketing ecosystem.

✅ Personalised Recommendations

Personalisation is the name of the game in eCommerce, and Klaviyo CDP excels in this capacity. The platform uses AI-driven algorithms to provide personalised product recommendations to individual customers. By suggesting products that align with a customer’s interests and purchase history, you can significantly increase cross-selling and upselling opportunities.

✅ Dynamic Content Creation

Creating dynamic and engaging content is essential for capturing your audience’s attention. Klaviyo CDP offers tools for producing diverse email content that adapts based on the recipient’s activity and choices. This ensures your emails are not only visually appealing but also highly relevant, leading to improved click-through rates and conversions.

Klaviyo CDP Pricing: Tailored for All Business Sizes

Klaviyo understands that businesses come in all shapes and sizes, and therefore strategic pricing reflects the flexibility of the product.

Klaviyo’s pricing structure is designed to accommodate all tiers of business, from startups to enterprise-level eCommerce giants. Klaviyo offers transparent pricing plans that scale with your needs. 

With a quick and straightforward setup process, Klaviyo customers can be up and running in just minutes. Klaviyo’s CDP costing options can be tailored to suit your budget and requirements. So if you’re a small business owner looking to boost your online presence, you can reach out to a CDP specialist to request a demo.

In addition to competitive pricing, Klaviyo also provides excellent customer support and resources to help you make the most of its CDP. The company’s knowledge base, webinars, and community forums are invaluable for learning best practices and staying updated on the latest features and trends.

Klaviyo’s Customer Data Platform (CDP) is a game-changer for eCommerce businesses seeking to elevate their marketing strategies. Its real-time data sync, 360-degree customer profiles, advanced segmentation, predictive analytics, and seamless integrations make it a powerful tool for driving growth and maximising ROI. 

Whether you’re a seasoned eCommerce business or just starting your online venture, it’s wise to engage expert guidance to ensure you’re always learning about the latest and greatest. LION Digital is a premium Klaviyo partner with a track record for delivering exceptional eCommerce marketing services. With our expertise and Klaviyo’s cutting-edge technology, you can take your eCommerce business to new heights. 

Connect with a partner right now who understands the power of data-driven marketing – and make the most of Klaviyo CDP.

Partner with us today.

Article by

Erika magpili – digital executive & marketing manager

The eCommerce landscape is ever-evolving, so choosing the best strategies and tools to help you stay ahead of the curve is essential. When you need to move your eCommerce website to a new platform with improved features and performance to maintain your edge, make sure you’re choosing the best team for the job – LION Digital.

Here, we explore the complexities of migrating an existing eCommerce store to Shopify or Shopify Plus and how our LION Digital Shopify specialists can help you maximise the opportunity associated with this migration.

The Complexities of Shopify Migration

While moving to Shopify offers plenty of benefits, the process itself demands meticulous planning and execution. To maintain customer trust and prevent disruptions to your business operations, it is critical that we ensure the accurate transfer of data without loss or corruption.

Shopify Migration Checklist

Migrating your eCommerce store to Shopify is a complex process, so make sure you have a well-structured checklist for a smoother transition. The team at LION Digital has compiled a comprehensive Shopify migration checklist to help you cover the essential aspects of the migration process.

Shopify
Migration Checklist

Seemlessly migrate your eCommerce store to Shopify.

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By following this Shopify migration checklist, the team at LION Digital can help manage a successful transition to your new eCommerce platform while minimising disruptions to your operations.

Potential Challenges of Shopify Migration

A poorly executed migration can unravel your online presence. Therefore, understanding the potential challenges that may arise during the process is vital to ensure a smooth transition.

❌ Cost Considerations

Shopify operates on a subscription-based model, and additional expenses might arise due to theme customisation and app integrations, so you need to consider hiring experts for coding or design assistance.

Rather than risking a DIY debacle, collaborating with an experienced agency such as LION Digital during your migration to Shopify can greatly reduce the fallout from any complex technical hurdles and create a smoother transition for your business and customers.

Handing Over Your Migration to Shopify Specialists

Successfully migrating your eCommerce website to Shopify is supported by partnering with the Shopify specialists at LION Digital, who hold the experience, customer and technical know-how to ensure your business breezes through this complex transition. 

Our recognition as a Shopify Plus Partner is a testament to our expertise in conducting thorough and effective Shopify migrations. This partnership cements our position as an industry specialist, allowing us to offer expert Shopify implementation and management strategies.

✅ Expert Proficiency

LION Digital is an eCommerce agency, delivering top-tier eCommerce solutions in a complex and highly competitive marketplace. Our specialists possess in-depth knowledge of the nuances of Shopify Migration to help your business transition seamlessly.

✅ Bespoke Approach

We acknowledge that every business is different. Our team will identify your unique requirements before customising the migration process to resonate with your brand identity and business objectives.

✅ Data Integrity Assurance

Data forms the lifeblood of your eCommerce venture. With LION Digital, we undertake best practice procedures to ensure the integrity of your data and reduce the possibility of loss or corruption.

✅ Minimal Downtime

Our streamlined migration process ensures minimal disruption for your online store, creating ease of flow during the evolution of your business.

✅ Sustained Post-Migration Support

Our indexed procedures don’t just end once Shopify is up and running. At LION Digital, we offer ongoing support to tackle potential challenges and ensure consistent operations.

By choosing LION Digital as your eCommerce partner, you’re tapping into a wealth of experience that’s backed by Shopify-endorsed success for your business.

Partner with us today.

Article by

ERIKA MAGPILI – DIGITAL EXECUTIVE & MARKETING MANAGER

To attract and maintain customers in a marketplace saturated with brands from all industries, it is crucial your business stands out with an innovative, trustworthy brand that is focused on building community, as well as straightforward customer appeal.

LION Digital acknowledges the significance of brand strength and prominence by partnering with an established full service creative, brand-building agency The Reactor.

So how do you achieve brand success for your business?

Bolstered by breakthroughs in technology, consumer behaviour and the intensifying demand for convenience and efficacy in the digital age, especially in the mCommerce sector, the evolution of eCommerce continues its forward march.

Within this explosion of offerings, as well as increasingly savvy customers, your brand can’t afford to be tame. The Reactor is an Australian-based premium strategic creative and branding agency specialising in building brand equity – that recognisable quality that brings status to your products and services.

Aside from increased customer loyalty, strong brand equity has many benefits, including:

• Standing out from competitors, especially when scrolling on social media
• Stronger desirability and status for customers
• Organic influence, as loyal patrons promote and share your products and services
• Improved emotional connection, which allows the brand to identify with consumer wants and weaknesses
• Less price sensitivity, so you can charge more, based on a greater perception of value, without losing customers
• Credibility for new products and services to ensure seamless integration into the marketplace
• Increased sales, loyal customers spend on average 67% more than new customers
• Acquisition of the best teams to enhance overall employment attainment and retention for your business.

WHAT LOYALTY LOOKS LIKE FOR YOUR BRAND

Strong brand loyalty creates a more receptive audience for an easier “sell”. Plus, by retaining customers, you save at least 6-7 times the cost of obtaining new ones.

Sales from new customers sit around the 5-20% success rate, while existing customers will push the chance of sales success up to 60-70%. This, combined with 20% of your existing customers taking up 80% of your future profits, makes achieving and maintaining loyalty a key element in your success.

BE THAT STANDOUT BRAND

If you’re feeling the pinch since the pandemic-pushed eCommerce boom and want to climb out of the slump, relaunching your brand strategy is a brilliant way to make a statement.

The internet is scattered with cut-price products and services that could send you out of business if you set cost as your focus. So, finding the point of difference by identifying the meaning behind your brand is key for customer allegiance.

Partnering with eCommerce specialists LION Digital, The Reactor takes a goal-based approach to building your brand and starts from your intended outcome to turn your brand into a winner. Either creating your brand from scratch or reinventing your legacy, the agency will not deviate from your intended vision of what a “win” looks like for your business.

Ensure your brand appeals to that primal human urge to “belong” to a community. Build a strong foundation and always look for new ways to reward loyal customers, as well as the traditional special offers, discounts and pre-order waitlists.

The Reactor’s goal is to create a stellar result that pitches you above your competitors. There is no room for “ordinary” when you are focused on “extraordinary”.

It was this ethos that captured eCommerce SEO agency LION Digital’s heart and reinforced the partnership offering for our clients.

WHY IS EMOTIONAL BRAND ENGAGEMENT SO IMPORTANT?

A prominent and polished brand is adept at creating emotional connections with customers to become top-of-mind when they are making purchasing decisions.

A robust creative brand campaign can make shoppers feel safer buying from a trusted business.

The Reactor creates brand creative that ‘speaks’ to customers, including weaving the USPs into the company story.

Do you have a unique story that buyers could relate to?

Effective storytelling can position you as perhaps an underdog that has risen to stratospheric heights by pure grit, guts and determination. Or, you could label your brand an ethical supporter by partnering with causes and charities that are front of mind for your target market.

Customers are looking for honesty and integrity, so pulling their heartstrings on a consistent basis will only appear inauthentic. 

Avoid saturating your marketing with lengthy and overly flourishing accounts of your brand journey. Keep it simple, consistent and always highlight how your brand has helped resolve the challenges and needs of your clients. 

EFFECTIVELY SOLVING ISSUES FOR YOUR CUSTOMERS IS A BOON FOR YOUR BRAND

The best way to beef up your brand is to win at helping people. 

There isn’t a customer out there without an issue to fix. So, if you can position your brand as that reliable “go to” problem-solver, this will instantly amplify your credibility.

Word-of-mouth referrals is purchasing gold, with 88% of consumers stating they trust recommendations from someone they know.

The Reactor has been producing premium strategic campaign creative for brands and achieving remarkable results. These include RAWW Cosmetics, DITC (Diggin’ In the Cellars) wine sales, and Upflow non-alcoholic beer, as well as many others.

The Reactor launched the RAWW Cosmetics online and on social media campaign to great applause from shoppers, making it easy for Total Beauty Network to stand out in the aggressive pharmacy cosmetics market and appeal to young women wanting to find “Super Good” health-conscious products.

Proving their creative flexibility, The Reactor stepped up for both alcoholic and non-alcoholic brands, DITC and Upflow respectively. 

DITC (Diggin’ In The Cellars) called for a complete campaign pivot after Melbourne Lockdowns shut down their 6 funky inner-city bars. So, The Reactor came out swinging with creative punches for online ordering, same-day home delivery service and social media saturation that saw their “wine that goes with” campaign help DITC match and even surpass their pre-pandemic sales numbers.

For the growing sober-curious market, The Reactor helped Upflow answer the call when they focused on building the brand’s online profile and social media campaign. Upflow’s point of difference is they are a completely zero-alcohol craft beer brewing company, not just a standalone single label, which have been produced to appeal to the industry major players’ newly minted alcohol-free customers.

QUALITY VS LOW-COST, HOW CHARGING MORE CAN BE YOUR ALLY

The Reactor recommends you don’t go head-to-head with the cheaper products in your industry due to the fact that like attracts like. Being the best at being inexpensive can cost your brand by offering substandard products and services, as well as penalise your status and influence.

Think of some of the biggest brands you know, the household names, the high-density marketers. These brands come with street cred. They come with prestige and desirability – a quality that “money can buy” if your marketing is on point. 

Increased quality, looks, feel, functionality and stature in society all come with a higher price tag. So why cannibalise this offering by cutting costs?

Here at LION Digital, we only partner with organisations and services that help you amplify your offer. We take pride in our hand-selection of quality partnerships for our customers to help your brand go from bland to brilliant.

If you’re looking for outstanding campaign and branding creative, The Reactor specialises in delivering stunning brand identities for a diverse array of industries, while LION provides highly strategic approaches that drive targeted traffic, while generating relevant conversions, ensuring your business remains top of mind for your customers.

Leave the lacklustre results behind and go from ordinary to extraordinary today!

Article by

Jennifer mccarthy –
Digital Content Manager