Black Friday and Cyber Monday (BFCM) have come and gone, leaving retailers and merchants across the globe reflecting on their results. Whether your brand experienced record-breaking sales or fell short of expectations, now is the time to focus on capitalising on the rest of 2024 and laying the foundation for a strong start to 2025. […]
To domain or subdomain? That is the question: As your eCommerce business grows or explores new markets, expanding your website’s content categories and assessing your site’s informational architecture can be exciting—but it also raises a key question: should this new content sit on your main domain or a subdomain? There isn’t a one-size-fits-all answer; it […]
Thankfully, the days of carpet-bombing email marketing are behind us. Customers no longer need to sift through inboxes full of generic emails aimed at mass outreach instead of building personal connections. Personalised emails are much more likely to grab the recipient’s attention and drive them to take action. It’s all about reaching the right audience […]
In today’s digital-first economy, strategic brand growth is often driven by expanding into international markets. Global-e is a leading cross-border eCommerce platform that helps small to large businesses expand globally by localising customer experiences and tailoring solutions, such as global payments, logistics, and marketing, with data-driven insights. Our recent partnership with Global-e cements our dedication […]
The Latest Version of Shopify Online Store 2.0: Benefits of Migrating to Shopify OVERVIEW In this article, the LION team explores the latest updates from the latest Shopify Online Store 2.0 platform and offers the best reasons to upgrade, along with sharing its key features. LION Digital has used Shopify 2.0 since its launch in […]
Discover the trends and technologies shaping the future of online search, from predictive search algorithms that anticipate user intent to AI-driven recommendations personalising content. In this article, we look at the rise of voice search and digital assistants, which are revolutionising user interaction with search engines, and note the critical role of mobile search and local SEO in providing tailored location-based results.
Have you outgrown Mailchimp? You’re not the only one. Over 35,000 brands have moved email marketing platforms from Mailchimp to Klaviyo for enhanced effectiveness, improved data accuracy, and time savings. Discover the difference between Klaviyo and Mailchimp and find out why Klaviyo is the preferred choice for eCommerce brands looking to scale and grow efficiently.
LION Digital’s latest partnership with the Shop With Friends polls App headlines new trends in online customer behaviour. The Shop With Friends App seamlessly attaches to your Shopify website to allow users to create polls that are up and running in less than 3 minutes. By integrating sharable Shopify polls into your eCommerce website’s shopping experience, your business can harness the power of social shopping, leading to greater engagement, increased conversions and brand loyalty.
As a seasoned eCommerce marketing agency, LION Digital delves into the 2024 Google Leak, emphasising the importance of skepticism, curiosity, and continuous testing in SEO. Explore insights and best practices to navigate this pivotal event and maintain a quality internet environment focused on user experience.
Businesses of all sizes are at risk of eCommerce fraud. Understanding fraud techniques, detecting red flags, and implementing preventive measures are essential to safeguard your business and, importantly, your customers. Learn more about eCommerce scams and how to protect your operations in our latest blog post.