Author: LION Digital

Which SEO Tools And Tests Should Every Developer Know?

In this episode of SEO & DEVs, Martin Splitt, and Crystal Carter, discuss how developers and SEO teams can work together to build great websites that can easily be found and meet their customer’s expectations using tools such as Screaming Frog, Google Search Console, and SEO Pro Extension.

WHY IS BRANDING CREATIVE VITAL FOR ECOMMERCE BUSINESS?

LION Digital has strategically partnered with a leading creative agency in Australia. The Reactor provides world-class brand strategy and design, market positioning, creative campaigns and premium content for Brands across a range of industries.

How to SEO Optimise Your eCommerce Website (8 Tips)

Discover the key strategies to propel your eCommerce website to the top of search results and drive more sales. In this comprehensive article, Alan Kent, a seasoned developer advocate at Google, shares invaluable insights to optimise your site’s visibility and performance – from mastering technical foundations and enriching content breadth to optimising product variants and enhancing page speed, you’ll find actionable tips tailored to the eCommerce landscape.

Learn how to navigate the challenges of SEO, harness the power of user-focused design, and leverage Google tools for a successful online presence. Whether you’re a newcomer or seasoned marketer, this guide will equip you with the knowledge to stand out in the competitive eCommerce arena and create a lasting impact on your target audience.

Why Should You Want a SEO-Dev Liaison?

In this episode of SEO & DEVs, Martin and Ruth explore the importance of collaboration between SEO (Search Engine Optimisation) experts and developers especially the lack of interaction between SEO and development teams, leading to missed opportunities for improving website performance and user experience. This conversation highlights the need for increased collaboration and communication between SEO and development teams to achieve better website performance and user-centric experiences.

A Comprehensive Comparison: Klaviyo vs. Other Platforms

In this article, we will compare Klaviyo, a leading email marketing platform, with other email marketing services. We will highlight the benefits, pros and cons, and provide an overview of the platform for eCommerce businesses.

SEO for Voice Search in eCommerce: How to Adapt Your Strategy

Voice search is shifting how people discover and purchase products online — and eCommerce businesses must adapt their SEO strategies accordingly. This article will explore the emerging world of voice search and how to leverage this channel to create better customer experiences while generating more sales for your eCommerce store.

Why should developers learn SEO?

Introduction (0:00) MARTIN SPLITT: Don’t developers want people to use what they build?  MONICA LENT: How do you prove your worth as an SEO?  MARTIN SPLITT: How would you measure your work’s impact?  MONICA LENT: Why don’t SEOs listen to developers? MARTIN SPLITT: Hello, and welcome to another episode of “SEOs and Developers”. With me […]

Why Do Online Retailers Need to Create Dynamic Product Discovery?

Dynamic product discovery utilises advanced technologies, such as visual search, recommendation engines, and AI — to create a more personalised and engaging shopping experience for online customers. This article explores why eCommerce retailers need to utilise dynamic product discovery and how it can drive more revenue for your store. It also highlights some successful examples of implementation.

Why Shopify Plus is a Game-Changer: The Top 10 Ways it Can Grow Your eCommerce Business and Drive More Sales

In this article, we will explore the top 10 benefits of Shopify Plus. By the end, you will understand why Shopify Plus can be a game-changer for online retailers and how it could help take your eCommerce business to the next level.

How to make your ecommerce website mobile friendly (8 Tips)

More than half of people surf the web on a mobile device, so optimising your website for mobile users is crucial to ensure your eCommerce business thrives. In this episode of eCommerce Essentials, Alan Kent, a Developer Advocate at Google, shares eight tips and strategies to make your eCommerce website mobile-friendly. Make sure you seize this chance to tap into the potential of mobile commerce for your online store.