The 2020s are shaping up to be quite the outlier from decades past. In the last two years, we saw significant growth and focus on digital channels off the back of at-home pandemic buying; now with consumer confidence dipping, we’re seeing growth slow and marketers are increasingly focused on the effectiveness of their channel mix […]
Shopify announced the launch of YouTube shopping this week, outlining benefits including: What does this mean for our clients? There are some eligibility restrictions for this product at the moment. You must already have 1000 subscribers to your YouTube channel and at least 4000 hours of annual watch time. This means as a brand, you […]
Which number is correct, Page Speed Insights or Search Console? Q: (00:30) Starting off, I have one topic that has come up repeatedly recently, and I thought I would try to answer it in the form of a question while we’re at it here. So, first of all, when I check my page speed insight […]
Is SEO just another constraint? (0:59) MARTIN: So you are saying that for you as a web developer, SEO is just another constraint. What do you mean by that? SURMA: I mean, as web developers, as far as web development goes, we and I are pretending to be a representative of all web developers, which […]
Can I use two HTTP result codes on a page? Q: (01:22) All right, so the first question I have on my list here is it’s theoretically possible to have two different HTTP result codes on a page, but what will Google do with those two codes? Will Google even see them? And if yes, […]
With all the new changes in the past decade in the digital marketing landscape, a more sophisticated way to collect and organise user data was much needed. In the fall of 2020, Google introduced an updated software called Google Analytics 4 (GA4), a version that, so far, has worked in parallel with its predecessor Google […]
ICYMI: Google is rolling out a new campaign type called Performance Max that replaces Smart Shopping campaigns. Smart Shopping has been great from a channel diversification perspective, expanding your real estate from the Shopping tab across Google’s Display Network, YouTube and Gmail without having to set up specific campaigns across these verticals. Performance Max builds […]
No doubt you’ve read in the news that there are concerns about an economic downturn in Australia and abroad. COVID tailwinds, the conflict in Ukraine, the US stock market declines, and the increased cost of shipping goods from China have both businesses and consumers concerned for their livelihoods. We wanted to write a Thought Starter […]
Can I use Web Components for SEO? Q. (03:04) Is there any problem with using web components for SEO, or is it OK to use them for my website? Is it ok to use FAQ schema across different parts of a page? Q. (05:18) Is it OK to use the FAQ schema to markup questions […]
Should we make a UK version of our English blog? Q. (03:15) The company I work at is working on expanding its market in the UK and recently launched a UK subsite. 70% of our US traffic comes from our blog, and we don’t currently have a blog on the UK subsite. Would translating our […]