The market’s competitiveness directly affects the intensity of Online Retailers’ search for additional ways to acquire new customers and upgrade the service for existing ones to retain them. In a softening economy, it’s sensible for businesses to shop around for the best deals – better efficiency and results for the same price. As consumers become […]
The new Google Ranking System guide defines the relevant systems Google uses and the old ones that are retired and no longer in use to rank search results. What is the difference between systems and updates? Systems are always running in the background. Updates, however, refer to one-time changes to the ranking systems. For example, […]
Introduction ALAN KENT: (00:07) They say a picture is worth a thousand words. And there is no field where that is not more true than eCommerce . My name is Alan Kent, and I’m a developer advocate at Google. In this episode, I’ll explore six tips to optimise images on your eCommerce website. It is […]
Succeeding with engaging marketing activities in the holiday season assumes thoughtful planning of customer acquisition and retention strategies and their creative realisation. To help you get started, LION compiled a list of initiatives grouped into: Tactical initiatives Customer research and feedback Generally, understanding the customer starts from target audience research and continues on the various […]
As the cost of paid media advertising has increased over the last 2-3 years of exaggerated eCommerce usage, we have seen Cost Per Clicks (CPC’s) rise at an exponential rate as businesses scramble, fight to acquire market share & increase top-line revenue. As a result of this, we saw the ability to maintain a decent […]
A site that connects seekers and providers of household-related services. LIZZI SASSMAN: (01:03) So the first question that we’ve got here is from Dimo, a site that connects seekers and providers of household related services. Matching of listings is based on zip code, but our users come from all over Germany. The best value for […]
There is a general understanding among eCommerce business owners that reviews are important. However, the true significance of client reviews frequently eludes due to various, at first glance, more essential priorities in overall business processes. In a year-on-year comparison, more consumers read online reviews while searching for products and services. According to the 2022 State […]
Introduction ALAN KENT: (00:07) Google Merchant Center is a great way to share data about your eCommerce business with Google. Hi. My name is Alan Kent, and I’m a developer advocate at Google. In this episode, I’m going to share six tips on how to get the most out of Merchant Center for your presence […]
Seasonality is an unavoidable challenge for any business. No matter if your business sells products that are geared toward Winter or Summer pursuits, or if you have a product that is in demand all year round, we all have to weather up and downs throughout the calendar year. The majority of ecommerce clients’ peak season […]
Do devs listen to SEOs recommendations? (1:13) MARTIN: So, Bartosz, there is a thing that I want to talk to you about, and that is that I do hear, and I do observe that SEOs are often struggling actually to get developers to do stuff. Is that an experience that you share? It’s like you […]