Page load speed affects different factors. Many search engines, when ranking sites, have begun to take into account the page load speed. The faster your site loads, the more visitors you can get from search engines and, consequently, earn more money. In the previous article related to website speed optimisation, we concluded that it is […]
Australian online shopping dipped 10% year-on-year (YOY), which is unsurprising considering the pandemic restrictions in place at the same time last year. However, if we compare to May 2019, online shopping is up 47.5% YOY. April saw the first significant spike in online growth. Food & Liquor items and Home & Garden purchases more than […]
Digital and eCommerce are relatively new forms of marketing. They use contemporary terms, often confusing language and several three and four-letter acronyms. We’ll focus on a couple of the most important for tracking overall performance ROI (Return on Investment ) and ROAS (Return On Ad Spend). What is ROI/ROAS? Why is it important to measure […]
As online shopping continues to grow, it’s becoming more and more essential to ensure your web store’s performance is at its highest. Web page load speed is a crucial element to the success of your website, as not only is page speed a Google ranking factor baked into Google’s core algorithms, but it also contributes […]
Coming up to the end of the financial year it’s a great time to analyse the past 12 months’ performance, to look for new growth opportunities, and identify any problem areas. When conducting an annual performance review we like to look at overall performance across five key metrics (per channel). Sessions Conversion Rate Transactions Average […]
Is your ROAS strong, but your Ads are running on Brand terms? Have you increased your spending on the Search Channel but Revenue hasn’t grown? Over the past few years when it comes to Online Advertising, on Google, Bing, and Social, there’s been an extremely heavy focus on achieving a high Return On Ad Spend […]
How do you know if you’re making the most out of your email marketing? Are 20-30% of your overall sales come from this channel? Is your returning customer rate increasing? Do you know who your VIP customers are and what they’re spending so you can reward them? Like a lot of marketers and business owners, […]
SEM, or Search Engine Marketing, is the practice of using paid strategies to increase search visibility. SEM is a digital advertising model in which advertisers pay each time a user clicks on one of their online ads. Essentially this is a great tool to help a website increase traffic, conversion rates, and sales for an […]
No doubt, online was a critical channel for Australian shoppers for the festive season in 2020. And now, online shopper engagement is still presenting a strong opportunity for retailers as we head into 2021. Here we share with you data from Australia Post, the results are worth attention as they reinforce the importance of digital […]
Do you find your digital marketing not transparent enough? Have you ever wondered how your agency or internal run campaign is really performing? Are they on track to achieve the desired goals by the end of the week? Month? Quarter? Or are they reporting inaccurate data which is a common occurrence in our industry? At […]