Let’s face it, SEO is full of cryptic, unusual words and terms that might confuse anyone entering the field. But just like in any other fast-developing profession, in SEO it is important to communicate in the language of SEO Analysts. You don’t need to memorise the exhaustive list of all the field related words in […]
Supercharge Your Site with Multi-channel Digital Marketing Multi-channel Marketing/Multi-channel Strategy are common buzzwords in agency lingo – right up there with “Data-Driven” and “Full Service”. So what is a Multi-channel Strategy, really? A Multi-channel Strategy is simply a strategy that incorporates multiple channels & activities implemented in and can’t stress this enough; in a complementary […]
Moving or migrating a site is an event that promises significant benefits in the long term and equally substantial troubles in the short term. While it is impossible to avoid the latter, there are ways to minimise risk. The site is a very fragile system, and changing or moving any part of it can significantly […]
People are looking for human connection, now more than ever. Being stuck at home, working from home, or just a little isolated due to the pandemic is a reality for most Australians right now. Brands that have used in-store experiences to create human connections in the past are now struggling to re-create the same dynamics […]
Adaptability and growth is part of LION’s DNA. LION Digital was officially launched in April 2020, right at the beginning of the pandemic; this allowed us to build the business to solve today’s challenges. Over the last year, LION has created a unique agency model with a Global reach in response to the current business […]
Do you know your competitors? What strategies are they using for success? The importance of being proactive rather than reactive is essential to your business success. The primary purpose is to understand the strengths and weaknesses of your business in comparison to your competitors. You will recognise how you can enhance your business strategy. In […]
The main power of SEO is to drive traffic and sales to your company’s website. If you’re like many eCommerce online businesses, you may be having difficulty using your website to drive high-value sales to support the organisation’s growth. Your website should be the most powerful tool in your arsenal, but if you don’t implement […]
Page load speed affects different factors. Many search engines, when ranking sites, have begun to take into account the page load speed. The faster your site loads, the more visitors you can get from search engines and, consequently, earn more money. In the previous article related to website speed optimisation, we concluded that it is […]
Australian online shopping dipped 10% year-on-year (YOY), which is unsurprising considering the pandemic restrictions in place at the same time last year. However, if we compare to May 2019, online shopping is up 47.5% YOY. April saw the first significant spike in online growth. Food & Liquor items and Home & Garden purchases more than […]
Digital and eCommerce are relatively new forms of marketing. They use contemporary terms, often confusing language and several three and four-letter acronyms. We’ll focus on a couple of the most important for tracking overall performance ROI (Return on Investment ) and ROAS (Return On Ad Spend). What is ROI/ROAS? Why is it important to measure […]