As many new businesses have transitioned online and started to invest in digital strategies in the last two years, this has created a supply and demand dilemma with the algorithms in paid media. CPC costs have risen by 150% or more compared to previous years and this trend doesn’t seem to be softening in a […]
HOW TO CREATE CONSISTENT RESULTS COMING OUT OF THE HOLIDAY SEASON LION stands for Leaders In Our Niche, and we are a team of seasoned and passionate eCommerce marketing specialists driven by performance and focused on providing an exceptional client experience. We’ll be sharing practical tips that you can take away and immediately apply. We […]
2021 was a unique year for businesses – retail sales were crashing before picking up steam this October, and the economy was in decline up until that point. This sudden reversal in buying behaviour and business trends highlight the importance of identifying potential areas of growth and capitalizing on opportunities this 2022. So, how do […]
Let’s face it, SEO is full of cryptic, unusual words and terms that might confuse anyone entering the field. But just like in any other fast-developing profession, in SEO it is important to communicate in the language of SEO Analysts. You don’t need to memorise the exhaustive list of all the field related words in […]
Supercharge Your Site with Multi-channel Digital Marketing Multi-channel Marketing/Multi-channel Strategy are common buzzwords in agency lingo – right up there with “Data-Driven” and “Full Service”. So what is a Multi-channel Strategy, really? A Multi-channel Strategy is simply a strategy that incorporates multiple channels & activities implemented in and can’t stress this enough; in a complementary […]
Moving or migrating a site is an event that promises significant benefits in the long term and equally substantial troubles in the short term. While it is impossible to avoid the latter, there are ways to minimise risk. The site is a very fragile system, and changing or moving any part of it can significantly […]
People are looking for human connection, now more than ever. Being stuck at home, working from home, or just a little isolated due to the pandemic is a reality for most Australians right now. Brands that have used in-store experiences to create human connections in the past are now struggling to re-create the same dynamics […]
Adaptability and growth is part of LION’s DNA. LION Digital was officially launched in April 2020, right at the beginning of the pandemic; this allowed us to build the business to solve today’s challenges. Over the last year, LION has created a unique agency model with a Global reach in response to the current business […]
Do you know your competitors? What strategies are they using for success? The importance of being proactive rather than reactive is essential to your business success. The primary purpose is to understand the strengths and weaknesses of your business in comparison to your competitors. You will recognise how you can enhance your business strategy. In […]
The main power of SEO is to drive traffic and sales to your company’s website. If you’re like many eCommerce online businesses, you may be having difficulty using your website to drive high-value sales to support the organisation’s growth. Your website should be the most powerful tool in your arsenal, but if you don’t implement […]