Category: Articles

Building a Successful
Conversational Marketing Strategy: Tips and Best Practices

LION Digital and preezie have formed a dynamic partnership to offer a comprehensive suite of services that aims to elevate the digital marketing and sales performance of eCommerce businesses. By working together, we help our shared clients create exceptional customer experiences by fostering deeper online engagement.

Boost conversions and create exceptional customer experiences
with LION Digital and preezie

LION Digital and preezie have formed a dynamic partnership to offer a comprehensive suite of services that aims to elevate the digital marketing and sales performance of eCommerce businesses. By working together, we help our shared clients create exceptional customer experiences by fostering deeper online engagement.

The Future Trends of the eCommerce Industry in 2023 and Beyond

Since the world started leveraging eCommerce and retail technologies, the infrastructure has advanced a lot and become more sophisticated. With our partner, an eCommerce solutions platform eStar, we covered the online shopping trends that will shape the eCommerce industry in 2023 and further. 

Australia Post. Inside Australian Online Shopping eCommerce update – November/2022

Black Friday and Cyber sales drove Australian online shopping in November 2022, making it hit a historical record with a +3% increase year-on-year (YOY) compared to November 2021 and a 38% month-on-month growth compared to October 2022. Although the forecast of global economic recession directly affects the consumer’s behaviour on the Australian market and the […]

The Benefits of Having One Agency in a Soft Economy

The market’s competitiveness directly affects the intensity of Online Retailers’ search for additional ways to acquire new customers and upgrade the service for existing ones to retain them. In a softening economy, it’s sensible for businesses to shop around for the best deals – better efficiency and results for the same price. As consumers become […]

Guide To Current & Retired Google Ranking Systems

The new Google Ranking System guide defines the relevant systems Google uses and the old ones that are retired and no longer in use to rank search results. What is the difference between systems and updates? Systems are always running in the background. Updates, however, refer to one-time changes to the ranking systems. For example, […]

Customer retention strategy for eCommerce before, during and after the holiday season

Succeeding with engaging marketing activities in the holiday season assumes thoughtful planning of customer acquisition and retention strategies and their creative realisation. To help you get started, LION compiled a list of initiatives grouped into: Tactical initiatives Customer research and feedback Generally, understanding the customer starts from target audience research and continues on the various […]

Is your agency focusing on ROAS and not Revenue?

As the cost of paid media advertising has increased over the last 2-3 years of exaggerated eCommerce usage, we have seen Cost Per Clicks (CPC’s) rise at an exponential rate as businesses scramble, fight to acquire market share & increase top-line revenue. As a result of this, we saw the ability to maintain a decent […]

Why are customer reviews important for eCommerce, and how can they be managed efficiently?

There is a general understanding among eCommerce business owners that reviews are important. However, the true significance of client reviews frequently eludes due to various, at first glance, more essential priorities in overall business processes. In a year-on-year comparison, more consumers read online reviews while searching for products and services. According to the 2022 State […]

Is your business suffering
from the September slump?

Seasonality is an unavoidable challenge for any business. No matter if your business sells products that are geared toward Winter or Summer pursuits, or if you have a product that is in demand all year round, we all have to weather up and downs throughout the calendar year. The majority of ecommerce clients’ peak season […]