The 2020s are shaping up to be quite the outlier from decades past. In the last two years, we saw significant growth and focus on digital channels off the back of at-home pandemic buying; now with consumer confidence dipping, we’re seeing growth slow and marketers are increasingly focused on the effectiveness of their channel mix […]
Shopify announced the launch of YouTube shopping this week, outlining benefits including: What does this mean for our clients? There are some eligibility restrictions for this product at the moment. You must already have 1000 subscribers to your YouTube channel and at least 4000 hours of annual watch time. This means as a brand, you […]
For over a decade Shopify has been making commerce better for everyone by reducing barriers to business ownership and offering a suite of services, including payments, marketing, inventory management and customer engagement tools to help brands scale. The Shopify Plus Partners program recognises agencies that combine world-class industry and platform expertise and specialise in solutions […]
With all the new changes in the past decade in the digital marketing landscape, a more sophisticated way to collect and organise user data was much needed. In the fall of 2020, Google introduced an updated software called Google Analytics 4 (GA4), a version that, so far, has worked in parallel with its predecessor Google […]
ICYMI: Google is rolling out a new campaign type called Performance Max that replaces Smart Shopping campaigns. Smart Shopping has been great from a channel diversification perspective, expanding your real estate from the Shopping tab across Google’s Display Network, YouTube and Gmail without having to set up specific campaigns across these verticals. Performance Max builds […]
No doubt you’ve read in the news that there are concerns about an economic downturn in Australia and abroad. COVID tailwinds, the conflict in Ukraine, the US stock market declines, and the increased cost of shipping goods from China have both businesses and consumers concerned for their livelihoods. We wanted to write a Thought Starter […]
As many new businesses have transitioned online and started to invest in digital strategies in the last two years, this has created a supply and demand dilemma with the algorithms in paid media. CPC costs have risen by 150% or more compared to previous years and this trend doesn’t seem to be softening in a […]
HOW TO CREATE CONSISTENT RESULTS COMING OUT OF THE HOLIDAY SEASON LION stands for Leaders In Our Niche, and we are a team of seasoned and passionate eCommerce marketing specialists driven by performance and focused on providing an exceptional client experience. We’ll be sharing practical tips that you can take away and immediately apply. We […]
2021 was a unique year for businesses – retail sales were crashing before picking up steam this October, and the economy was in decline up until that point. This sudden reversal in buying behaviour and business trends highlight the importance of identifying potential areas of growth and capitalizing on opportunities this 2022. So, how do […]
Let’s face it, SEO is full of cryptic, unusual words and terms that might confuse anyone entering the field. But just like in any other fast-developing profession, in SEO it is important to communicate in the language of SEO Analysts. You don’t need to memorise the exhaustive list of all the field related words in […]