Category: Articles

No doubt, online was a critical channel for Australian shoppers for the festive season in 2020. And now, online shopper engagement is still presenting a strong opportunity for retailers as we head into 2021.

Here we share with you data from Australia Post, the results are worth attention as they reinforce the importance of digital marketing in this new landscape.

Do you find your digital marketing not transparent enough? Have you ever wondered how your agency or internal run campaign is really performing? Are they on track to achieve the desired goals by the end of the week? Month? Quarter? Or are they reporting inaccurate data which is a common occurrence in our industry?

At LION Digital, we have the solution to this problem. LION Digital has developed an intuitive reporting dashboard for our clients, which provides a unique and simple-to-use platform where you can find everything you need to know at the click of a button. The data includes Google Analytics, monthly agency reporting, Google Console and keyword rankings all in one convenient place without logging into multiple systems.

LION Dashboard is purpose-built to have a detailed commentary on the data and give you statistical insights to all clients. With this platform, clients will be able to oversee the full progress and ongoing performance of our specialists towards the set of goals and requirements. The Commentary section provides regular and detailed monthly reports in the Client Dashboard, top-ranking movements, and deliverables – completed this month and planned for the next one.

The Traffic Report page provides data insight according to customisable date ranges, channel and device segmentation outside the organic channel. The Performance section offers detrimental for the website data about page views, bounce rates, exit percentage, session durations and more, giving an overall overview for further analysis and strategic recommendations for your company. Moreover, clients will be able to understand which pages and products are in higher demand, adjusting their services to the right target audiences.

LION Dashboard also provides an eCommerce Report that shows financial analysis including client’s revenue, transactions, average order value and eCommerce conversion rates. Top Products list contains available on the website items and the revenue earned through the sales during the set time period. This offers detailed real-time customer analytics to further improve digital marketing strategies and overall website optimisation.

Google Search Console is a segment offering website’s search overview, including a range of statistics such as clicks, impressions, average position and searches queries, according to the chosen dates, devices and countries. 

The Search Engine Ranking section provides an insight into organic ranking data with full inclusion of necessary statistics.

LION Dashboard is a completely customisable platform to help our SEO clients gain proper business intelligence and make informed digital decisions based on solid data and recommendations. With our dashboard, all our customers will be able to improve their website optimisation, target the right customers with the right products and access their real-time data.

LION Digital values its customers’ requests and desires and allocates the best specialists towards different projects to achieve their goals, while gaining mutual trust and support. We ensure that each of our channels is led by the best specialists in the digital marketing industry and top experts, who provide their professional insights and support to every client, taking care of all the deliverables throughout the project. Our premium services go beyond SEO optimisations as we also cover such channels as SEM, SMM, Email Marketing, Social Audits, WEB, PPC, Analytics, providing our clients a holistic perspective over their marketing and channel performance.

If you think your business isn’t getting enough recognition and organic traffic online, our team will make sure to change your opinion about digital marketing strategies you currently follow.

Don’t be a scaredy cat, partner with us to take a LION’s share of the market and achieve the status you and your company deserve! Reach out to us to have a chat!

It can be difficult for businesses to know which channel to invest in first, primarily if they focus on running other areas of the company and are not digital marketing experts. In the current economic situation, choosing the right channel is crucial and can make or break most businesses, which means they do not have the luxury of making such an error.

Often businesses make a decision based on internal team knowledge or expertise which may not include the particular channel the business needs. The number 1 reason is from businesses decisions made based on recommendations from single-channel specialist agencies which focus on pushing the cool-aid that their selling at the time down your throat like it’s the best option for your business rendering them incapable of providing a trusted advisor style advice.

Hypothetically let’s say a business invests in SEO, a channel which typically takes between 6-9 months to break even which usually isn’t factoring in product costs and expenses. If they’ve not yet begun working on maximising paid channels, which has a significantly faster ROI, then this, in most cases, is not the most effective use of the marketing budget. Allocating the same investment into a more immediate performing channel could yield a 1:20 ROI in 1-2 months which would then fund the SEO investment and set the business up for greater success.

Here’s some insights from Sarmad Sohail our Director of Search:

“Here at LION we don’t believe in pushing a specific channel but work on a strategy and channel that best suits the businesses profile and ROI. For example, It would not be the best strategy to work on non-branded organic searches for a business that has just launched its own product line. In cases like this, even though I head up the SEO department, we would still recommend the business to start with Paid Media and Social Channels to establish brand equity and move towards SEO after a few months.”

If you’re not sure whether you’re heading in the right direction, then we’re able to take a holistic look at the current state of play of your business and collaborate with your team to map out the best digital marketing strategy with the right steps to ensure that you’re maximising your budget and activating the best channels in the correct order.